İşletmelerde Dijital Dönüşüm Yönetiminde Nihai Hedef: Dijital Olgunluk

Year 2021, Volume: 5 Issue: 2, 647 - 669, 31.05.2021

Ayşe Asiltürk

https://doi.org/10.29023/alanyaakademik.859300

Cited By: 2

Abstract

İşletmelerin dijital olgunluğu, uygulamaya yönelik literatürde giderek daha fazla tartışılmaktadır. Dijital dönüşüm kavramının halen birçok işletme için yeni ve anlaşılmaya muhtaç bir kavram olduğu ileri sürülebilir. Yerli ve yabancı literatürde dijital dönüşüm üzerine gerçekleştirilen birçok araştırma bu belirsizliği gidermeye yönelik bulgular ve öneriler sunmaktadır. Bu çalışmada, öncelikle dijital dönüşüm ve dijital olgunluk kavramlarının işletmeler açısından ne anlama geldiği sorgulanmakta, literatürde mevcut bazı dijital dönüşüm modellerine ait boyut ve özelliklerden bahsedilmektedir. Dijital olgunluk kavramının Türkçe literatüre kazandırılmasını amaçlayan bu çalışma kapsamında, değinilen “dijital dönüşüm modelleri”nde görüleceği gibi, işletmelerin dijital teknolojilere tepkileri farklılaşabilmektedir.

Keywords

Dijital Dönüşüm, Dijital Olgunluk, Dijital Olgunluk Modelleri, İşletmeler

Ultimate Goal of Digital Transformation Management in Businesses: Digital Maturity

Abstract

It can be argued that the concept of digital transformation is still a new concept for many businesses and needs to be understood. Many researches on digital transformation in domestic and foreign business literature provide findings and recommendations to eliminate this uncertainty. In this study, it is aimed to question the concepts of digital transformation and digital maturity in terms of businesses and to examine the dimensions and characteristics of some digital transformation models in the literature in this context. Digital transformation is reshaping not only businesses individually, but also industries and ultimately the economy in total. The digital transformation models examined show that businesses' responses to digital technologies may differ. The concept of digital maturity does not have a static meaning. It is argued that a business can reach the highest maturity level “when it has both a strong digital infrastructure and a good understanding of how to leverage that infrastructure for a strategic business advantage”.

Keywords

Digital Transformation, Digital Maturity, Digital Maturity Models, Businesses

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