İşletmelerde Dijital Dönüşüm Yönetiminde Nihai Hedef: Dijital Olgunluk

Year 2021, Volume: 5 Issue: 2, 647 - 669, 31.05.2021

Ayşe Asiltürk

https://doi.org/10.29023/alanyaakademik.859300

Cited By: 5

Abstract

İşletmelerin dijital olgunluğu, uygulamaya yönelik literatürde giderek daha fazla tartışılmaktadır. Dijital dönüşüm kavramının halen birçok işletme için yeni ve anlaşılmaya muhtaç bir kavram olduğu ileri sürülebilir. Yerli ve yabancı literatürde dijital dönüşüm üzerine gerçekleştirilen birçok araştırma bu belirsizliği gidermeye yönelik bulgular ve öneriler sunmaktadır. Bu çalışmada, öncelikle dijital dönüşüm ve dijital olgunluk kavramlarının işletmeler açısından ne anlama geldiği sorgulanmakta, literatürde mevcut bazı dijital dönüşüm modellerine ait boyut ve özelliklerden bahsedilmektedir. Dijital olgunluk kavramının Türkçe literatüre kazandırılmasını amaçlayan bu çalışma kapsamında, değinilen “dijital dönüşüm modelleri”nde görüleceği gibi, işletmelerin dijital teknolojilere tepkileri farklılaşabilmektedir.

Keywords

Dijital Dönüşüm, Dijital Olgunluk, Dijital Olgunluk Modelleri, İşletmeler

Ultimate Goal of Digital Transformation Management in Businesses: Digital Maturity

Abstract

It can be argued that the concept of digital transformation is still a new concept for many businesses and needs to be understood. Many researches on digital transformation in domestic and foreign business literature provide findings and recommendations to eliminate this uncertainty. In this study, it is aimed to question the concepts of digital transformation and digital maturity in terms of businesses and to examine the dimensions and characteristics of some digital transformation models in the literature in this context. Digital transformation is reshaping not only businesses individually, but also industries and ultimately the economy in total. The digital transformation models examined show that businesses' responses to digital technologies may differ. The concept of digital maturity does not have a static meaning. It is argued that a business can reach the highest maturity level “when it has both a strong digital infrastructure and a good understanding of how to leverage that infrastructure for a strategic business advantage”.

Keywords

Digital Transformation, Digital Maturity, Digital Maturity Models, Businesses

References

• ASLANOVA I.V. ve KULICHKINA A.I. (2020). “Digital Maturity: Definition And Model”. Advances in Economics, Business and Management Research, 138, 443-449.
• BÜYÜKÖZKAN, G. ve GÜLER, M. (2018). “Analysis Of Companies’ Digital Maturity By Hesitant Fuzzy Linguistic MCDM Methods”. Journal of Intelligent & Fuzzy Systems, 38, 1, 1119-1132, DOI: 10.3233/JIFS-179473
• COLLI, M., MADSEN, O., BERGER,U., MØLLER, C., VEJRUM W., B.ve BOCKHOLT, M. (2018). “Contextualizing The Outcome Of A Maturity Assessment For Industry 4.0”. IFAC PapersOnLine, 1347–1352, https://www.sciencedirect.com/science/article/pii/S2405896318314678
• DE CAROLIS A., MACCHI M., NEGRI E. ve TERZİ S. (2017). “A Maturity Model For Assessing The Digital Readiness Of Manufacturing Companies”. In: Lödding H., Riedel R., Thoben KD., von Cieminski G., Kiritsis D. (eds) Advances in Production Management Systems. The Path to Intelligent, Collaborative and Sustainable Manufacturing. APMS 2017. IFIP Advances in Information and Communication Technology, 513, Springer, Cham. https://doi.org/10.1007/978-3-319-66923-6_2
• EREMINA, Y., LACE, N., ve BISTROVA, J (2019). “Digital Maturity And Corporate Performance: The Case Of The Baltic States”. Journal of Open Innovation Technology Market and Complexity , 5, 54, 1-13.
• FIELD, D., PATEL, S. ve LEON, H. (2019). “The Dividends Of Digital Marketing Maturity”. https://www.bcg.com/publications/2019/dividends-digital-marketing-maturity
• GILL, M., VANBOSKIRK, S., EVANS, P. F., NAIL, J., CAUSEY, A. ve GLAZER, L. (2016). “The Digital Maturity Model 4.0 Benchmarks: Digital Business Transformation Playbook”, Forrester, https://forrester.nitro-digital.com/pdf/Forresters%20Digital%20Maturity%20Model%204.0.pdf
• JESPER, H. ve SANDY, S. (2017). “Do Or Die: How Large Organizations Can Reach A Higher Level Of Digital Maturity”. Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Independent thesis Advanced level (professional degree), https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1111113&dswid=-8491
• KANE, G. G. (2017). “Digital Maturity, Not Digital Transformation. MITSloan Management Review”, https://sloanreview.mit.edu/article/digital-maturity-not-digital-transformation/#:~:text=Digital%20maturity%20is%20the%20process,instinctually%20know%20how%20to%20do
• KANE, G. C., PALMER, D., PHILLIPS, A. N., KIRON, D. ve BUCKLEY, N. (2017). “Achieving Digital Maturity Adapting Your Company To A Changing World”. MITSloan Management Review, Research Report.
• PLANING, P. ve PFOERTSCH, W. (2016). “The Digital Business Transformation Paths From Manufacturer To Digital Ecosystem Provider - Analyzing The Strategic Options Of Large Corporations Towards Digitalization”. Allied Academies Summer Internet Conference, 18, 2, 66-70.
• REMANE, G., HANELT, A., WIESBOECK, F. ve KOLBE, L. (2017). "Digital Maturity in Traditional Industries – An Exploratory Analysis". 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, ISBN 978-989-20-7655-3 Research Papers. https://aisel.aisnet.org/ecis2017_rp/10
• ROSSMANN, A. (2018). “Digital Maturity: Conceptualization And Measurement Model”. Thirty Ninth International Conference on Information Systems, San Francisco.
• SALVIOTTI, G., GAUR, A. ve PENNAROLA, F. (2019). “Strategic Factors Enabling Digital Maturity: An Extended Survey”. MCIS 2019 Proceedings, 15, 1-13.https://aisel.aisnet.org/mcis2019/15
• TEICHERT, R. (2019). “Digital Transformation Maturity: A Systematic Review Of Literature”. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 67, 6, 1673–1687.
• THORDSEN, T., MURAWSKI M. ve BICK M. (2020). “How To Measure Digitalization? A Critical Evaluation Of Digital Maturity Models”. In: Hattingh M., Matthee M., Smuts H., Pappas I., Dwivedi Y., Mäntymäki M. (eds) Responsible Design, Implementation and Use of Information and Communication Technology. I3E 2020. Lecture Notes in Computer Science, 12066, Springer, Cham. https://doi.org/10.1007/978-3-030-44999-5_30.
• WERITZ, P., BRAOJOS, J. ve MATUTE, J. (2020). “Exploring The Antecedents Of Digital Transformation: Dynamic Capabilities And Digital Culture Aspects To Achieve Digital Maturity”. AMCIS 2020 Proceedings, 22, 1-10.
• WESTERMAN, G. ve MCAFEE, A. (2012). “The Digital Advantage: How Digital Leaders Outperform Their Peers İn Every Industry”. The MIT Center for Digital Business.