Havacılık Endüstrisinde Yeni Destinasyon Seçimi İçin Hibrit Bir Çok Kriterli Karar Verme Yaklaşımı

Öz

Yeni destinasyon seçimi, havayolu şirketleri için en önemli karar verme süreçlerinden biridir. Bu çalışmada; bulanık analitik hiyerarşi prosesi ve gri ilişki analizi metodolojileri bütünleştirilerek yeni destinasyon seçimi problemi için bir çok kriterli karar verme yaklaşımı önerilmiştir. Önerilen yaklaşımda, herbir kriterin ağırlığını belirlemede bulanık analitik hiyerarşi prosesi ve alternatif destinasyonların performansını sıralamada gri ilişki analizi kullanılmıştır. Önerilen yaklaşımın etkinliği ve uygulanabilirliği Türkiye’deki bir havayolu şirketinden alınan verilerle gerçekleştirilen bir vaka çalışması ile sunulmuştur.

Anahtar Kelimeler

• Destinasyon Seçimi,Bulanık Analitik Hiyerarşi Prosesi,Gri İlişki Analizi,Havacılık Endüstrisi

A Hybrid Multi-Criteria Decision Making Approach for New Destination Selection in Aviation Industry

Abstract

New destination selection is one of the most important decision making process for airline companies. In this study, a multi-criteria decision making approach for the new destination selection problem is proposed by integrating fuzzy analytical hierarchy process and grey relational analysis methodologies. Fuzzy analytical hierarchy process is used to determine the weight of each criteria and grey relational analysis is used to rank the performance of the alternative destinations in the proposed approach. The effectiveness and applicability of the proposed approach is illustrated with a case study with data taken from an airline company in Turkey.

Keywords

• Destination Selection,Fuzzy Analytical Hierarchy Process,Grey Relational Analysis,Aviation Industry

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