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Understanding the Motivation of Tourism Undergraduate Students, Perceived Quality of Education and Their Intentions to Pursue Post-Graduate Education

Year 2022, Volume: 10 Issue: 1, 101 - 117, 30.04.2022
https://doi.org/10.18506/anemon.972893

Abstract

With the rapid growth of the tourism sector both nationally and internationally, the need for qualified labor in this sector is increasing. This also raises the need to examine students’ perceptions of tourism education and their perceptions of quality education. The aim of this research is to examine the relationship between the study motivation of tourism undergraduate students, perceived education quality, and the intention to pursue post-graduate degree. For this purpose, survey-based data were collected from tourism undergraduate students. According to the findings, there is a positive and significant relationship between the two dimensions of motivation; the attractiveness of the field and international experience, and perceived education quality. There is also a positive and significant relationship between the perceived quality of education and the intention to pursue a post-graduate degree in tourism. The findings also confirm that the relationship between perceived quality of education and intention to pursue post-graduate education may differ based on gender but not based on whether students were graduated from tourism high school or not. The study proposes various suggestions especially to universities, higher education institutions and sector stakeholders.

References

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Turizm Lisans Öğrencilerinin Motivasyonları, Algılanan Eğitim Kalitesi ve Lisansüstü Eğitime Yönelik Eğilimleri Üzerine Bir Araştırma

Year 2022, Volume: 10 Issue: 1, 101 - 117, 30.04.2022
https://doi.org/10.18506/anemon.972893

Abstract

Turizm sektörünün yerel ve uluslararası anlamdaki hızlı büyümesine paralel olarak sektörde nitelikli işgücü ihtiyacında da artış yaşanmaktadır. Bu artışla birlikte turizm eğitimi ve eğitim kalitesi algısı da oldukça önemli görülmektedir. Bu araştırmanın amacı, turizmde lisans eğitimi gören öğrencilerin turizm bölümünü seçme motivasyonları, algılanan eğitim kalitesi ve lisansüstü eğitime yönelik eğilimleri arasındaki ilişkiyi ortaya koymak ve algılanan eğitim kalitesiyle lisansüstü eğitime yönelik eğilim arasındaki ilişkinin cinsiyete ve lise mezuniyetine göre değişip değişmediğini ölçebilmektir. Bu amaçla, turizmde lisans eğitimi gören öğrencilerden ankete dayalı veri toplanmıştır (Etik Kurul Raporu: İstanbul Üniversitesi Sosyal ve Beşeri Bilimler Araştırmaları Etik Kurul Başkanlığı’ndan alınmıştır (2020/155). Bulgulara göre, motivasyonun iki boyutu olan alanın çekiciliği ve uluslararası deneyimle algılanan eğitim kalitesi arasında pozitif yönlü ve anlamlı bir ilişki bulunurken; algılanan eğitim kalitesiyle lisansüstü eğitime yönelik eğilim arasında da pozitif yönlü ve anlamlı bir ilişki bulunmaktadır. Araştırma bulguları algılanan eğitim kalitesiyle lisansüstü eğitime yönelik eğilim arasındaki ilişkide cinsiyetin öğrenciler arasında bir farklılığa yol açtığını doğrulasa da lise mezuniyetinin etkisini doğrulayamamaktadır. Sonuç olarak, bölüm seçme motivasyonunun algılanan eğitim kalitesine ve algılanan eğitim kalitesinin de lisansüstü eğitime yönelik eğilimleri doğrultusunda, çalışmanın özellikle üniversitelere, Yükseköğretim Kurumuna ve sektör paydaşlarına çeşitli öneriler geliştirmesi ve önerilen kapsamlı model ile alan yazına teorik katkı sağlaması beklenmektedir.

References

  • Abdullah, F. (2006). The development of hedperf: A new measuring ınstrument of service quality for the higher education sector. International Journal of Consumer Studies, 30(6), 569–581. https://doi.org/10.1111/j.1470-6431.2005.00480.x
  • Ahmed, I., Nawaz, M. M., Ahmad, Z., Ahmad, Z., Shaukat, M. Z., Usman, A., & Ahmed, N. (2010). Does service quality affect students performance? Evidence from institutes of higher learning. African Journal Of Business Management, 4(12), 2527-2533.
  • Akoğlan Kozak, M. (2009). Akademik turizm eğitimi üzerine bir durum analizi. Muğla Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (22), 1-20.
  • Akoğlan Kozak, M., & Kızılırmak, İ. (2001). Türkiye'de meslek yüksekokulu turizm-otelcilik programı öğrencilerinin turizm sektörüne yönelik tutumlarının demografik değişkenlere göre değişimi: Anadolu, Akdeniz ve Karadeniz Teknik Üniversitesi öğrencileri üzerine bir uygulama. Anatolia: Turizm Araştırmaları Dergisi, 12(1), 9-16.
  • Aktaş, H. (2017). Akademik güdülenme ile akademik özyeterlik arasındaki ilişki: İlahiyat fakültesi öğrencileri üzerine ampirik bir araştırma. Itobiad: Journal of the Human & Social Science Researches, 6(3), 1376-1398.
  • Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514-538. https://doi.org/10.1108/IJCHM-10-2016-0568
  • Ali, F., Zhou, Y., Hussain, K., Nair, P. K., & Ragavan, N. A. (2016). Does higher education service quality effect student satisfaction, ımage and loyalty?. Quality Assurance in Education, 24(1), 70-94. https://doi.org/10.1108/QAE-02-2014-0008
  • Alrawadieh, Z., & Alrawadieh, Z. (2015). The study motivations and study preferences of students majoring in hospitality and tourism management-related programs: The case of students in Jordan. Journal of Tourismology, 1(1), 16-30.
  • Annamdevula, S., & Bellamkonda, R. S. (2016). Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian Universities. Journal of Modelling in Management, 11(2), 488-517. https://doi.org/10.1108/JM2-01-2014-0010
  • Ashton, A. S. (2018). How human resources management best practice influence employee satisfaction and job retention in the Thai hotel industry. Journal of Human Resources in Hospitality & Tourism, 17(2), 175-199. https://doi.org/10.1080/15332845.2017.1340759
  • Ayık, Y. Z., Özdemir, A., & Yavuz, U. (2007). Lise türü ve lise mezuniyet başarısının, kazanılan fakülte ile ilişkisinin veri madenciliği tekniği ile analizi. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10(2), 441-454.
  • Baltacı, F., Üngüren, E., Avsallı, H., & Demirel, O. N. (2012). Turizm eğitimi alan öğrencilerin eğitim memnuniyetlerinin ve geleceğe yönelik bakış açıların belirlemesine yönelik bir araştırma. Uluslararası Alanya İşletme Fakültesi Dergisi, 4(1), 17-25.
  • Bavlı, Ö. (2009). Beden eğitimi ve spor yüksekokulu öğrencilerinin spora başlama, bölümü seçme nedenleri ve geleceğe yönelik beklentilerinin incelenmesi. Beden Eğitimi ve Spor Bilimleri Dergisi, 3(3), 239-246.
  • Calvo-Porral, C., Lévy-Mangin, J. P., & Novo-Corti, I. (2013). Perceived quality in higher education: An empirical study. Marketing Intelligence & Planning, 31(6), 601-619. https://doi.org/10.1108/MIP-11-2012-0136
  • Chang, W., Liu, A., Wang, X., & Yi, B. (2020). Meta-analysis of outcomes of leader–member exchange in hospitality and tourism: what does the past say about the future?. International Journal of Contemporary Hospitality Management, 32(6), 2155-2173. https://doi.org/10.1108/IJCHM-06-2019-0591
  • Choi, K., & Kim, D. Y. (2013). A cross cultural study of antecedents on career preparation behavior: Learning motivation, academic achievement, and career decision self-efficacy. Journal of Hospitality, Leisure, Sport & Tourism Education, 13, 19-32. https://doi.org/10.1016/j.jhlste.2013.04.001
  • Chuang, N. K., & Dellmann-Jenkins, M. (2010). Career decision making and intention: A study of hospitality undergraduate students. Journal of Hospitality & Tourism Research, 34(4), 512-530. https://doi.org/10.1177/1096348010370867
  • Covington, M. V. (2000). Goal theory, motivation, and school achievement: An integrative review. Annual Review Of Psychology, 51(1), 171-200. https://doi.org/10.1146/annurev.psych.51.1.171
  • Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal Of Marketing, 56(3), 55-68. https://doi.org/10.2307/1252296
  • Çatı, K., & Bilgin, Y. (2013). Turizm lisans öğrencilerinin turizm sektöründe çalışma eğilimleri. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 14(1), 141201323-141201346.
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There are 63 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Onur Cüneyt Kahraman 0000-0001-7773-8757

Derya Demirdelen Alrawadıeh 0000-0002-7554-2256

Publication Date April 30, 2022
Acceptance Date December 4, 2021
Published in Issue Year 2022 Volume: 10 Issue: 1

Cite

APA Kahraman, O. C., & Demirdelen Alrawadıeh, D. (2022). Turizm Lisans Öğrencilerinin Motivasyonları, Algılanan Eğitim Kalitesi ve Lisansüstü Eğitime Yönelik Eğilimleri Üzerine Bir Araştırma. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 10(1), 101-117. https://doi.org/10.18506/anemon.972893

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.