UNUTULMAZ TURİZM DENEYİMİNİN PSİKOLOJİK İYİ OLUŞA ETKİSİNİN İNCELENMESİ

Öz

Turizm, insanlara farklı deneyimler sağlayan bir faaliyettir. Bir turizm deneyimi, bireyin deneyimine ilişkin değerlendirmeleri olumlu olarak ilişkilendirdiğinde ve duygusal olarak hatırladığında unutulmaz hale gelmektedir. Bu bağlamda çalışmanın amacı, unutulmaz turizm deneyiminin psikolojik iyi oluşa etkisinin incelenmesidir. Araştırma kapsamında 491 kişiden çevrimiçi anket tekniği ile veriler elde edilmiştir. Verilere AMOS programı ile Doğrulayıcı Faktör Analizi ve Yol Analizi uygulanmıştır. Analiz sonucunda ölçeğin uyum ve yakınsak geçerliliğini sağladığı ve güvenilir bir ölçek olduğu tespit edilmiştir. Yol analizi sonucunda unutulmaz turizm deneyimi boyutlarından yenilik, bilgi, anlamlılık, katılım ve ferahlık deneyiminin ise il psikolojik iyi oluş üzerinde pozitif ve anlamlı bir etkisinin olduğu hedonizm ve yerel kültür boyutlarının ise anlamlı bir etkisinin olmadığı sonucuna ulaşılmıştır.

Anahtar Kelimeler

• Turizm Deneyimi
• Unutulmaz Turizm Deneyimi
• Psikolojik İyi Oluş

INVESTIGATION OF THE EFFECT OF MEMORABLE TOURISM EXPERIENCE ON PSYCHOLOGICAL WELL-BEING

Abstract

Tourism is an activity that provides people with different experiences. A tourism experience becomes memorable when the individual positively associates the evaluations of the experience and remembers it emotionally. In this context, the aim of the study is to examine the effect of memorable tourism experience on psychological well-being. Within the scope of the research, data were obtained from 491 people by online survey technique. Within the scope of the research, data were obtained from 491 people by online survey technique. Confirmatory Factor Analysis and Path Analysis were applied to the data with the AMOS program. As a result of the analysis, it has been determined that the scale provides convergent and convergent validity and is a reliable scale. As a result of the path analysis, it was concluded that the dimensions of the memorable tourism experience such as innovation, knowledge, meaningfulness, participation and refreshment had a positive and significant effect on psychological well-being, while hedonism and local culture dimensions did not have a significant effect..

Keywords

• Tourism Experience
• Memorable Tourism Experience
• Psychological Well-Being

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