Tık Odaklı Habercilik Kapsamında Spor Haberlerinin İncelenmesi

Öz

Değişimin itici gücü olarak adlandırılan teknolojik yenilikler haber verme ve haber alma şekillerini doğrudan etkilemiştir. Bu çalışmada tık tuzağı kapsamında spor haberlerini belirlemek ve belirlenen başlıklar açısından incelemek amaçlanmıştır. Araştırma kapsamında 3 Ağustos- 3 Eylül 2023 tarihleri arasında Fanatik, Fotomaç, NTVSpor ve Sporx’in resmi Twitter hesaplarında yapmış oldukları toplam 4182 tweet paylaşımı 8 farklı tıklama tuzağı olan; “Abartı”, “Alay”, “Kışkırtma”, “Biçimlendirme”, “İmgeleme”, “Sağ gösterip sol vurma”, “Muğlak bırakma” ve “Hatalı içerik verme” kategorilerinden yararlanılarak analiz edilmiştir. Elde edilen verilerin analiz sonuçlarına göre dört spor medyasının tık odaklı spor haberlerine ilişkin 8 kategori arasında kullanım yoğunluğuna bakıldığında “muğlak bırakma” ilk sırada yer alırken “abartı”, “kışkırtma” şeklinde devam etmiştir. Diğer taraftan diğer kategorilerin kullanım yoğunluğu bazılarında benzerlik göstersede farklılıklar olduğu tespit edilmiştir. Bu noktada spor haber medyasının amaçları ve politikaları doğrultusunda farklı kategorilere ağırlık verdiği söylenebilir.

Anahtar Kelimeler

• Dijital Medya
• Tık Tuzağı Habercilik
• Spor Haberleri

Examination of Sports News in the Scope of Click-Bait Journalism

Abstract

As the driving force of change, technological innovations have directly affected the ways of reporting and receiving news. The identification of sports news within the scope of this clickbait and the scope of recorded credibility are expanded. Within the scope of the research, a total of 4182 tweets recorded on the official Twitter accounts of Fanatik, Fotomaç, NTVSpor and Sporx between 3 August and 3 September 2023 were shared with 8 different click baits; The categories of "Exaggeration", "Teasing", "Inflammatory", "Formation", "Graphic", "Bait and switch", "Ambiguous" and "Wrong" are analyzed and utilized. According to the analysis of the data obtained, among the 8 categories regarding the click-oriented sports news of the four sports media, the information regarding the usage intensity is “Ambiguous" in the first place, followed by "Exaggeration" and "Inflammatory". Although the usage density of other general categories is similar in some, it has been determined that there are differences. The policies and policies of sports news media in this position are strong in terms of emphasis on different categories.

Keywords

• Digital Media
• Clickbait Journalism
• Sports News

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