Evaluation of Digital Media Family Consumption Relationships Within The Framework of The Pure Exposure Effect Theory

Abstract

Today, as a large part of life has moved into digital media, children are in constant interaction with various digital content. Digital media exposure, which is the intense use of digital content, directly affects children's consumption habits. This study aims to examine the effect of digital media exposure on children's consumption trends and to focus on the critical role of families in this process. Additionally, it provides suggestions for future measures. This review, prepared in the light of the mere-exposure effect theory, is based on current and comprehensive literature. The study details the problems caused by digital media exposure. The literature review shows that consumption decisions are not based solely on rational choices. Instead, it was found that digital media has a decisive influence on children's unhealthy food consumption, materialistic values, and attitudes towards phenomena. These findings not only help us better understand the effects of digital media on children but also emphasize the significant role of families in managing this process. The findings also indicate that the children's influence on family consumption decisions is increasing.

Keywords

• Digital Media Exposure
• Media and Consumption
• Pure Exposure Theory
• Family Communication.

Dijital Medya Aile Tüketim İlişkilerinin Salt Maruz Kalma Etkisi Teorisi Çerçevesinde Değelendirilmesi

Abstract

Günümüzde hayatın büyük bir kısmı dijital medyaya taşınırken, çocuklar da çeşitli dijital içeriklerle sürekli etkileşim halindedir. Dijital medya maruziyeti, yani dijital içeriklerin yoğun bir şekilde kullanılması, çocukların tüketim alışkanlıklarını doğrudan etkilemektedir. Bu çalışma, dijital medya maruziyetinin çocukların tüketim eğilimleri üzerindeki etkisini incelemeyi ve ailelerin bu süreçteki kritik rolüne odaklanmayı amaçlamaktadır. Aynı zamanda, gelecekte alınması gereken önlemler için öneriler sunulmaktadır. Bu derleme, salt maruz kalma etkisi teorisi ışığında, güncel ve kapsamlı literatür bilgilerine dayanarak hazırlanmıştır. Çalışmada, dijital medya maruziyetinin yol açtığı sorunlara detaylı bir şekilde değinilmiştir. Yapılan literatür incelemesi, tüketim kararlarının sadece rasyonel seçimlere dayanmadığını ortaya koymaktadır. Bunun yerine dijital medyanın çocukların sağlıksız gıda tüketimi, materyalist değerleri ve fenomenlere yönelik tutumları üzerinde belirleyici bir etkisi olduğu saptanmıştır. Bu bulgular, dijital medyanın çocuklar üzerindeki etkilerini daha iyi anlamamıza yardımcı olurken, ailelerin bu süreci yönetmede ne kadar önemli bir rol oynadığını da vurgulamaktadır. Ayrıca bulgular, ailelerin tüketim kararlarında çocukların etkisnin arttığını göstermektedir.

Keywords

• Dijital Medya Maruziyeti
• Medya ve Tüketim
• Salt Maruz Kalma Teorisi
• Aile İçi İletişim.

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