TURİZM DESTİNASYONLARINDA FAALİYET GÖSTEREN ÜRETİM İŞLETMELERİNDE ÇALIŞANLARIN TERS LOJİSTİK ALGISI

Öz

This study investigates the perceptions of reverse logistics among production companies’ employees in tourism destinations. Reverse logistics manages product returns and their impact on sustainability, which is crucial for businesses in such environments. Quantitative analysis was conducted using survey methodology to collect data from 450 employees in Antalya in August 2019, a renowned tourism destination. Parametric tests were conducted as the scores showed a normal distribution. Various tests such as factor analysis, independent samples t-test, and one-way ANOVA were used to examine the research objectives. The study examines five fundamental aspects of reverse logistics perception: recycling, remanufacturing, product improvement, alternative recycling methods, and refurbishment. The findings indicate a generally low perception of reverse logistics among the participants. There is no statistically significant difference in logistics perception based on gender, age, or income, unlike employees. However, unlike employees, it has been determined that logistics perception differs significantly according to marital status and educational background. It has been determined that unmarried employees have a more favorable attitude toward recycling than married employees. Furthermore, it has been observed that the refurbishing perceptions of primary school graduates' employees are lower. Consequently, unlike their counterparts, this study exposes the logistic perceptions of employees in manufacturing companies in tourism destinations. Results emphasize the significance of promoting sustainable practices in the tourism sector, highlighting the need for a deeper understanding and increased awareness of reverse logistics.

Anahtar Kelimeler

• Tersine Lojistik
• Turizm
• İşgören
• Üretim

REVERSE LOGISTIC PERCEPTION OF EMPLOYEES IN PRODUCTION ENTERPRISES OPERATING IN TOURISM DESTINATIONS

Abstract

Reverse logistics is mostly applied in sectors where there is production and assembly. Sending the goods back to the place of production to be recovered or disposed of provides both cost and environmental advantages. In this context, the environment is crucial for tourism, so reverse logistics. This study investigates the reverse logistics perceptions of employees of manufacturing companies in tourism destinations. In August 2019, a survey was used to collect data from 450 employees working in manufacturing enterprises in Antalya province, an important tourism destination. Since the data were normally distributed, parametric tests were performed. In this context, independent samples t-test and one-way ANOVA analyses were performed from parametric tests. As a result of factor analysis, five dimensions for reverse logistics perception were obtained. These dimensions are recycling, reproducing, product optimization, alternative recycling methods and refurbishing. The findings show that employees' perception of reverse logistics is generally low. Employees' perception of reverse logistics did not show a statistically significant difference depending on gender, age or income variables. On the other hand, it was found that the reverse logistics perception of employees showed a statistically significant difference according to marital status and educational status. According to these results, it has been determined that single employees have a more positive approach to reverse logistics than married employees. In addition, it has been observed that employees who graduated from primary school have a lower perception of refurbishing

Keywords

• Reverse Logistics
• Tourism
• Employee
• production

Kaynakça

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