PAZARLAMA ALANYAZININDA PANİK SATIN ALMA DAVRANIŞI

Aslı Diyadin Lenger

PAZARLAMA ALANYAZININDA PANİK SATIN ALMA DAVRANIŞI

Öz

Bu çalışmada panik satın alma davranışının pazarlama literatüründe nasıl yer bulduğunu anlamak amacıyla bir literatür taraması yapılmış ve bu kavram çeşitli yönleriyle ayrınıtlı biçimde tartışılmıştır. Literatür taramasının kapsamı, Sosyal Bilimler alanında yazılmış ve “Social Science Citation Index” ve “Emerging Science Citation Index” dizinlerinde taranan toplam Elli Dokuz makalenin konuyla doğrudan ilgisi bulunan Otuz Üç tanesi incelenmiştir. Çalışmanın sonucunda elde edilen bulgulara göre, panik satın alma davranışını benzer etmenler tetiklemektedir. Bu etmenler, sosyal medya, tüketicilerin kıtlık algısı, tutum ve normlar, risk algısı, zaman baskısı ve kaygı olarak sıralanabilir. Bunlar arasında en fazla ön plana çıkanlar sosyal medya ve kıtlık algısı olarak bulunmuştur.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Aslı Diyadin Lenger ^*
Türkiye

Yayımlanma Tarihi

18 Ekim 2023

Gönderilme Tarihi

11 Eylül 2023

Kabul Tarihi

5 Ekim 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 10 Sayı: 4

IZ

https://izlik.org/JA83XF24RK

Kaynak Göster

RIS / Bibtex

APA

Diyadin Lenger, A. (2023). PAZARLAMA ALANYAZININDA PANİK SATIN ALMA DAVRANIŞI. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 10(4), 474-486. https://izlik.org/JA83XF24RK