UYKU TURİZMİ: “UYKU” TURİZMDE YENİ BİR AMAÇ HALİNE Mİ GELİYOR?

Öz

İhityaçlar Hiyerarşi’sinde birinci basamakta yer alan fizyolojik ihtiyaçlardan birisi olan “uyku” insanın hayatını sağlıklı bir şekilde devam ettirebilmesi açısından oldukça önemlidir. İnsanın uyku döngüsünü bozan ve psikolojik ve fizyolojik rahatsızlıklara yol açan stres, ısı, ışık, ortam gibi birçok farklı neden vardır. Bu nedenlerin arasında sonradan Covid 19’da eklenmiştir. Salgın döneminde virüsün yayılmasını engellemek amacıyla alınan tedbirler nedeniyle uyku döngüsünün bozulması ve buna bağlı rahatsızlıkların artması uyku kalitesi konusunda insanların farkındalığını arttırmıştır. Uyku kalitesinin nasıl arttırılabileceği konusunda oluşan farkındalık, uyku uzmanlarının yanı sıra konaklama işletme yöneticilerin de dikkatini çekmiştir. Konaklama işletmelerinin kaliteli uyku konusuna göstermeleri ise uyku turizminin ortaya çıkmasına zemin hazırlamıştır. Geniş literatür taramasına dayanan bu çalışmayla uyku turizmi ekonomik boyutu, seyahat deneyimine etkileri, sınırları, ortaya çıkış nedenleri açısından değerlendirilmiş ve uyku turizmi kapsamında konuklarının uyku kalitelerini arttırma konusunda hizmet sunan konaklama işletmelerinden örneklere yer verilmiştir. Çalışma ile literatüre uyku turizmi konusunda katkı sağlanması ve gelecekte uyku turizmi ile yapılacak olan çalışmalara temel oluşturulması amaçlanmıştır.

Anahtar Kelimeler

• turizm
• uyku turizmi
• Covid 19 ve turizm

SLEEP TOURISM: HAS “SLEEPING” BECOME A NEW PURPOSE IN TOURISM?

Abstract

“Sleep”, which is one of the physiological needs at the first level in the Hierarchy of Needs, is very important for a person to continue his/her life in a healthy way. There are many different reasons such as stress, temperature, light and environment that disrupt a person's sleep cycle and cause psychological and physiological disorders. Later, Covid 19 was added to these reasons. Due to the measures taken to prevent the spread of the virus during the epidemic, the disruption of the sleep cycle and the increase in related disorders have increased people's awareness of sleep quality. Awareness on how to improve sleep quality has attracted the attention of accommodation business managers as well as sleep experts. Accommodation businesses' interest in quality sleep has led to the emergence of "sleep tourism". In this study, based on an extensive literature review, sleep tourism has been evaluated in terms of its economic dimension, its effects on the travel experience, its boundary, and the reasons for its emergence, and examples of accommodation establishments that provide services to increase the sleep quality of their guests within the scope of sleep tourism are included. The aim of the study is to contribute to the literature on sleep tourism and to shed light on future studies on sleep tourism.

Keywords

• tourism
• sleep tourism
• Covid 19 and tourism

Kaynakça

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