The Impact of Technology on the Production and Consumption of Contemporary Art

Abstract

The rise of digital art, virtual reality technology, and online marketplaces for art has revolutionized the way that art is both created and experienced. In terms of production, technology has opened up a vast array of new mediums and techniques for artists to explore. Technology has also made it easier for artists to share their work with a global audience. Social media platforms such as Instagram, Twitter, and Facebook provide artists with a way to showcase their work to a wider audience than ever before, allowing them to build their brand and attract new fans and collectors. In terms of consumption, technology has had a significant impact on the way that people experience and interact with art. Virtual reality (VR) technology, for example, allows viewers to step inside a digital art installation and experience it in a fully immersive way. However, there are concerns about the impact of technology on contemporary art. Some argue that the increased focus on digital art and online platforms has led to a devaluation of traditional forms of art. Data was sourced from books, journal articles as well as online sources. Data was qualitatively analyzed using art historian method to descriptively present the data. The article concluded by emphasizing the positive and negative impacts of technology on art production and consumption. It was recommended that artists should take advantage of the opportunities advancements in technology provides but should also be conscious of the potential negative imparts such as loss of Intellectual property right.

Keywords

• Art
• technology
• production
• consumption

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