Akdeniz'de Turistik Çevre

Gabor Mihalko; Tamara Ratz

The Mediterranean Tourist Milieu

Year 2007, Volume: 18 Issue: 1, 90 - 100, 01.06.2007

Abstract

Bu çalışma turistik çekim merkezlerinde çevre algılarının gelişimine katkıda bulunan anahtar faktörleri özetlemektedir. Turistin algıladığı çevre onun nesnel olarak tecrübe ettiği ortamın öznel bir göstergesidir ve bu çevre, daha yüksek düzeylerde sosyal bilinçle bütünleşmiş bireysel ziyaretçi algılamaları olarak ortaya çıkmaktadır. Bir turistik çekim merkezinin ortamı ziyaretçi duygu ve algılarını yansıtan ortak bilgiye dayalı olmaktadır. Bu araştırma, algılanan imajın sosyal bilincin bir parçası olarak ortaya çıkmasında nesnel ziyaretçi algılarının öznelleşmesi sürecini incelemeyi hedeflemektedir. Aynı zamanda araştırmada ziyaretçi katılım ve tecrübesinin teori oluşumundaki rolüne vurgu yapılarak çevre ve imajın hiyerarşik ilişkisi de değerlendirilmektedir. Çalışma, Akdeniz'de turistik çevre olgusunu ve algılanan bileşenlerini araştırmak için Macaristan'da yürütülen nitel bir araştırmanın sonuçlarını sunmaktadır. Yaşanılan coğrafyanın davranış üzerindeki etkisini konu alan davranışçı yaklaşıma dayanarak, üç güney Avrupa ülkesi; İspanya, İtalya ve Yunanistan'ın ortak davranış göstergeleri, Akdeniz'de turistik çevrenin belirgin bileşenlerini ortaya çıkarmak ve bu bileşenleri disiplinler arası bir turistik çekim yeri - turistik tüketim çatısı altında bütünleştirmek amacıyla eleştirel olarak değerlendirilmektedir.

Keywords

mediterranean, destination image, tourist milieu

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