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Determinants of intention to purchase leisure travel over the internet

Year 2010, Volume: 21 Issue: 2, 266 - 274, 01.12.2010

Miguel Moıtal Roger Vaughan Jonathan Edwards Rita Peres

Abstract

İnternetin kullanılmaya başlamasından beri 10 yıldan uzun bir süre geçmiş olmasına karşın, seyahat ürünü satın almalarında internetin kullanımı açısından ülkeler arasında belirgin farklılıklar olduğu göze çarpmaktadır. Portekiz gibi bazı ülkelerde, seyahat ürünü satın almalarının sadece küçük bir oranı internet üzerinden yapılmaktadır. Bu çalışma, seyahat ürününü internet üzerinden satın alma niyetinin belirleyicilerini değerlendirerek, satın almalarda internet kullanımının daha iyi anlaşılmasına katkıda bulunmayı amaçlamaktadır. Bu niyeti hangi faktörlerin etkilediğine ilişkin göreceli avantaj, karmaşıklık, kapsam (involvement) ve e-ticaret uyum sürecindeki aşama gibi birçok faktör değerlendirmeye alınmıştır. Kruskal Wallis ve lojistik regresyon analizleri sonucunda göreceli avantaj, kapsam ve e-ticarete uyum sürecindeki aşamanın internet üzerinden seyahat satın alma niyetinin önemli belirleyicileri olduğu, karmaşıklığın ise belirleyici etkisinin olmadığı ortaya çıkmıştır.

Keywords

internet leisure travel portugal purchasing behavior internet usage purchasing intention e-commerce electronic commerce consumer behavior questionnaire

References

  • Anckar, B. ve Walden, P. (2002). Self-booking of High- and Lowcomplexity Travel Products: Exploratory Findings, Technology & Tourism, 4: 151-165
  • Athiyaman, A. (2002). Internet Users’ Intention to Purchase Air Travel Online: An Empirical Investigation, Marketing Intelligence & Planning, 20(4): 234-242
  • Buhalis, D. (2002). eTourism: Information Technologies for Strategic Tourism Management. Essex, Pearson Card, J., Chen, C. ve Cole, S.T. (2003). Online Travel Products Shopping: Differences between Shoppers and Non-shoppers, Journal of Travel Research, 42: 133-139
  • Chang, M., Cheung, W. ve Lai, V. (2005). Literature Derived Reference Models for the Adoption of Online Shopping, Information & Management, 42: 543-559
  • Chen, L., Gillenson, M. ve Sherrell, D. (2002). Enticing Online Consumers: an Extended Technology Acceptance Perspective, Information & Management, 39: 705-719
  • Childers, T., Carr, C., Peck, J. ve Carson, S. (2001). Hedonic and Utilitarian Motivations for Online Retail Shopping Behaviour, Journal of Retailing, 77: 511-535
  • Davis, F. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology, MIS Quarterly, September: 319-339
  • Eason, K. (1988). Information Technology and Organizational Change. Londra: Taylor & Francis
  • Eastin, M. (2002). Diffusion of e-Commerce: An Analysis of the Adoption of Four e-Commerce Activities, Telematics and Informatics, 19: 251-267
  • Eastlick, M. ve Lotz, S. (1999). Profiling Potential Adopters and Non-Adopters of an Interactive Electronic Shopping Medium, Journal of Retail and Distribution Management, 27(6): 209-223
  • Efendioglu, A. ve Yip, V. (2004). Chinese Culture and e-Commerce: An Exploratory Study, Interacting with Computers, 16: 45-62
  • Engel, J., Blackwell, R.D. ve Miniard, P.W. (1995). Consumer Behaviour
  • Sekizinci Baskı, Forth Worth: The Dryden Press
  • Field, A. (2000). Discovering Statistics Using SPSS for Windows
  • London: Sage
  • Fishbein, M. ve Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour
  • Londra: Addison-Wesley
  • Heung, V. (2003). Internet Usage by International Travellers: Erasons and Barriers, International Journal of Contemporary Hospitality Management, 15(7): 370-378
  • Howard, J. ve Sheth, A. (1969). The Theory of Buyer Behaviour. NY: John Wiley
  • Kappelman, L. (1995). Measuring User Involvement: A Diffusion of Innovation Perspective, DATA BASE Advances, 26(2/3): 65-83
  • Kardes, F. (1999). Consumer Behavior. Managerial Decision Making
  • Reading, MA: Addison-Wesley
  • Kim, W. G., Ma, X. M. ve Kim, D. J. (2006). Determinants of Chinese Hotel Customers’ e-Satisfaction and Purchase Intentions, Tourism Management, 27: 980-900
  • Laaksonen, P. (1994). Consumer Involvement: Concepts and Research
  • Londra: Routledge
  • Morrison, A., Jing, S., O’Leary, J. T. ve Cai, L. A. (2001). Predicting Usage of the Internet for Travel Bookings: An Exploratory Study, Information Technology & Tourism, 4: 15-30
  • Pavlou, P. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model, International Journal of Electronic Commerce, 7(3): 101-134
  • Peterson, R., Balasubramanian, S. and Bronnenberg, B. J. (1997)
  • Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science, 25(4): 329-346
  • Rogers, E. (1995). The Diffusion of Innovations. Dördüncü Baskı, NY: Free Press
  • Rosen, K. ve Howard, A. (2000). E-retail: Gold Rush or Fool’s Gold, California Management Review, 42(3): 72-100
  • Salam, A., Rao, H.R. ve Pegels, C.C. (2000). Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce. In M. Shaw, A. Whinston and T
  • Strader (editörler.). Handbook of Electronic Commerce (pp. 175-188). Berlin, Springer Verlag
  • Shon, Z. Diğerleri. (2003). Airline e-Commerce: The Revolution in Ticketing Channels, Journal of Air Transport Management, 9: 325-331
  • Siegel, S. ve Castellan, N.J. (1988). Nonparametric Statistics for the Behavioural Sciences. İkinci Baskı, Singapore: McGraw- Hill
  • Statistics Portugal (2007). Indicadores Sociais 2006. Erişim tarihi: 26 Temmuz 2008, http://www.ine.pt Statistics UK (2006). First Release: Internet Access, Households and Individuals. Retrieved June 26, 2008 from the World Wide Web: http://www.statistics.gov.uk/pdfdir/inta0806.pdf Strutton, H., Lumpkin, J.R. ve Bitell, S. (1994). An Applied Investigation of Rogers and Shoemaker’s Perceived Innovation Attribute Typology when Marketing to Elderly Consumers, Journal of Applied Business Research, 10 (1): 118-132
  • Verhoef, P. ve Langerak, F. (2001). Possible Determinants of Consumer’s Adoption of Electronic Grocery Shopping in the Netherlands, Journal of Retailing and Consumer Services, 8: 275-285
  • Vijayasarathy, L. (2004). Predicting Consumer Intentions to Use Online Shopping: the Case for an Augmented Technology Acceptance Model, Information & Management, 41: 747-762
  • Weber, K. ve Roehl, W. (1999). Profiling People Searching for and Purchasing Travel Products on the World Wide Web, Journal of Travel Research, 37(Şubat): 291-298
  • Wong, J. ve Law, R. (2005). Analysing the Intention to Purchase on Hotel Websites: A Study of Travellers to Hong Kong, Tourism Management, 24: 311-329
  • Worthy, S., Hyllegard, K., Damhorst, M., Trautmann, J., Bastow-Shoop, H., Gregory, S., Lakner, H., Lyons, N., ve Manikowske, L. (2004). Rural Consumers’ Attitudes Toward the Internet for Information Search and Product Purchase, Family and Consumer Decision Sciences Family, 33(1): 517-535
  • Zaichkowsky, J. (1985). Measuring the Involvement Construct, Journal of Consumer Research, 12: 341-352.

İnternet üzerinden satın alma niyetinin belirleyicileri

Year 2010, Volume: 21 Issue: 2, 266 - 274, 01.12.2010

Miguel Moıtal Roger Vaughan Jonathan Edwards Rita Peres

Abstract

İnternetin kullanılmaya başlamasından beri 10 yıldan uzun bir süre geçmiş olmasına karşın, seyahat ürünü satın almalarında internetin kullanımı açısından ülkeler arasında belirgin farklılıklar olduğu göze çarpmaktadır. Portekiz gibi bazı ülkelerde, seyahat ürünü satın almalarının sadece küçük bir oranı internet üzerinden yapılmaktadır. Bu çalışma, seyahat ürününü internet üzerinden satın alma niyetinin belirleyicilerini değerlendirerek, satın almalarda internet kullanımının daha iyi anlaşılmasına katkıda bulunmayı amaçlamaktadır. Bu niyeti hangi faktörlerin etkilediğine ilişkin göreceli avantaj, karmaşıklık, kapsam (involvement) ve e-ticaret uyum sürecindeki aşama gibi birçok faktör değerlendirmeye alınmıştır. Kruskal Wallis ve lojistik regresyon analizleri sonucunda göreceli avantaj, kapsam ve e-ticarete uyum sürecindeki aşamanın internet üzerinden seyahat satın alma niyetinin önemli belirleyicileri olduğu, karmaşıklığın ise belirleyici etkisinin olmadığı ortaya çıkmıştır.

Keywords

internet tatil amaçlı seyahat portekiz satın alma davranışı internet kullanımı satın alma niyeti e-ticaret elektronik ticaret tüketici davranışı anket

References

  • Anckar, B. ve Walden, P. (2002). Self-booking of High- and Lowcomplexity Travel Products: Exploratory Findings, Technology & Tourism, 4: 151-165
  • Athiyaman, A. (2002). Internet Users’ Intention to Purchase Air Travel Online: An Empirical Investigation, Marketing Intelligence & Planning, 20(4): 234-242
  • Buhalis, D. (2002). eTourism: Information Technologies for Strategic Tourism Management. Essex, Pearson Card, J., Chen, C. ve Cole, S.T. (2003). Online Travel Products Shopping: Differences between Shoppers and Non-shoppers, Journal of Travel Research, 42: 133-139
  • Chang, M., Cheung, W. ve Lai, V. (2005). Literature Derived Reference Models for the Adoption of Online Shopping, Information & Management, 42: 543-559
  • Chen, L., Gillenson, M. ve Sherrell, D. (2002). Enticing Online Consumers: an Extended Technology Acceptance Perspective, Information & Management, 39: 705-719
  • Childers, T., Carr, C., Peck, J. ve Carson, S. (2001). Hedonic and Utilitarian Motivations for Online Retail Shopping Behaviour, Journal of Retailing, 77: 511-535
  • Davis, F. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology, MIS Quarterly, September: 319-339
  • Eason, K. (1988). Information Technology and Organizational Change. Londra: Taylor & Francis
  • Eastin, M. (2002). Diffusion of e-Commerce: An Analysis of the Adoption of Four e-Commerce Activities, Telematics and Informatics, 19: 251-267
  • Eastlick, M. ve Lotz, S. (1999). Profiling Potential Adopters and Non-Adopters of an Interactive Electronic Shopping Medium, Journal of Retail and Distribution Management, 27(6): 209-223
  • Efendioglu, A. ve Yip, V. (2004). Chinese Culture and e-Commerce: An Exploratory Study, Interacting with Computers, 16: 45-62
  • Engel, J., Blackwell, R.D. ve Miniard, P.W. (1995). Consumer Behaviour
  • Sekizinci Baskı, Forth Worth: The Dryden Press
  • Field, A. (2000). Discovering Statistics Using SPSS for Windows
  • London: Sage
  • Fishbein, M. ve Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour
  • Londra: Addison-Wesley
  • Heung, V. (2003). Internet Usage by International Travellers: Erasons and Barriers, International Journal of Contemporary Hospitality Management, 15(7): 370-378
  • Howard, J. ve Sheth, A. (1969). The Theory of Buyer Behaviour. NY: John Wiley
  • Kappelman, L. (1995). Measuring User Involvement: A Diffusion of Innovation Perspective, DATA BASE Advances, 26(2/3): 65-83
  • Kardes, F. (1999). Consumer Behavior. Managerial Decision Making
  • Reading, MA: Addison-Wesley
  • Kim, W. G., Ma, X. M. ve Kim, D. J. (2006). Determinants of Chinese Hotel Customers’ e-Satisfaction and Purchase Intentions, Tourism Management, 27: 980-900
  • Laaksonen, P. (1994). Consumer Involvement: Concepts and Research
  • Londra: Routledge
  • Morrison, A., Jing, S., O’Leary, J. T. ve Cai, L. A. (2001). Predicting Usage of the Internet for Travel Bookings: An Exploratory Study, Information Technology & Tourism, 4: 15-30
  • Pavlou, P. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model, International Journal of Electronic Commerce, 7(3): 101-134
  • Peterson, R., Balasubramanian, S. and Bronnenberg, B. J. (1997)
  • Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science, 25(4): 329-346
  • Rogers, E. (1995). The Diffusion of Innovations. Dördüncü Baskı, NY: Free Press
  • Rosen, K. ve Howard, A. (2000). E-retail: Gold Rush or Fool’s Gold, California Management Review, 42(3): 72-100
  • Salam, A., Rao, H.R. ve Pegels, C.C. (2000). Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce. In M. Shaw, A. Whinston and T
  • Strader (editörler.). Handbook of Electronic Commerce (pp. 175-188). Berlin, Springer Verlag
  • Shon, Z. Diğerleri. (2003). Airline e-Commerce: The Revolution in Ticketing Channels, Journal of Air Transport Management, 9: 325-331
  • Siegel, S. ve Castellan, N.J. (1988). Nonparametric Statistics for the Behavioural Sciences. İkinci Baskı, Singapore: McGraw- Hill
  • Statistics Portugal (2007). Indicadores Sociais 2006. Erişim tarihi: 26 Temmuz 2008, http://www.ine.pt Statistics UK (2006). First Release: Internet Access, Households and Individuals. Retrieved June 26, 2008 from the World Wide Web: http://www.statistics.gov.uk/pdfdir/inta0806.pdf Strutton, H., Lumpkin, J.R. ve Bitell, S. (1994). An Applied Investigation of Rogers and Shoemaker’s Perceived Innovation Attribute Typology when Marketing to Elderly Consumers, Journal of Applied Business Research, 10 (1): 118-132
  • Verhoef, P. ve Langerak, F. (2001). Possible Determinants of Consumer’s Adoption of Electronic Grocery Shopping in the Netherlands, Journal of Retailing and Consumer Services, 8: 275-285
  • Vijayasarathy, L. (2004). Predicting Consumer Intentions to Use Online Shopping: the Case for an Augmented Technology Acceptance Model, Information & Management, 41: 747-762
  • Weber, K. ve Roehl, W. (1999). Profiling People Searching for and Purchasing Travel Products on the World Wide Web, Journal of Travel Research, 37(Şubat): 291-298
  • Wong, J. ve Law, R. (2005). Analysing the Intention to Purchase on Hotel Websites: A Study of Travellers to Hong Kong, Tourism Management, 24: 311-329
  • Worthy, S., Hyllegard, K., Damhorst, M., Trautmann, J., Bastow-Shoop, H., Gregory, S., Lakner, H., Lyons, N., ve Manikowske, L. (2004). Rural Consumers’ Attitudes Toward the Internet for Information Search and Product Purchase, Family and Consumer Decision Sciences Family, 33(1): 517-535
  • Zaichkowsky, J. (1985). Measuring the Involvement Construct, Journal of Consumer Research, 12: 341-352.
There are 42 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Miguel Moıtal This is me

Roger Vaughan This is me

Jonathan Edwards This is me

Rita Peres This is me

Publication Date December 1, 2010
Published in Issue Year 2010 Volume: 21 Issue: 2

Cite

APA Moıtal, M., Vaughan, R., Edwards, J., Peres, R. (2010). İnternet üzerinden satın alma niyetinin belirleyicileri. Anatolia: Turizm Araştırmaları Dergisi, 21(2), 266-274.
AMA Moıtal M, Vaughan R, Edwards J, Peres R. İnternet üzerinden satın alma niyetinin belirleyicileri. Anatolia: Turizm Araştırmaları Dergisi. December 2010;21(2):266-274.
Chicago Moıtal, Miguel, Roger Vaughan, Jonathan Edwards, and Rita Peres. “İnternet üzerinden satın Alma Niyetinin Belirleyicileri”. Anatolia: Turizm Araştırmaları Dergisi 21, no. 2 (December 2010): 266-74.
EndNote Moıtal M, Vaughan R, Edwards J, Peres R (December 1, 2010) İnternet üzerinden satın alma niyetinin belirleyicileri. Anatolia: Turizm Araştırmaları Dergisi 21 2 266–274.
IEEE M. Moıtal, R. Vaughan, J. Edwards, and R. Peres, “İnternet üzerinden satın alma niyetinin belirleyicileri”, Anatolia: Turizm Araştırmaları Dergisi, vol. 21, no. 2, pp. 266–274, 2010.
ISNAD Moıtal, Miguel et al. “İnternet üzerinden satın Alma Niyetinin Belirleyicileri”. Anatolia: Turizm Araştırmaları Dergisi 21/2 (December 2010), 266-274.
JAMA Moıtal M, Vaughan R, Edwards J, Peres R. İnternet üzerinden satın alma niyetinin belirleyicileri. Anatolia: Turizm Araştırmaları Dergisi. 2010;21:266–274.
MLA Moıtal, Miguel et al. “İnternet üzerinden satın Alma Niyetinin Belirleyicileri”. Anatolia: Turizm Araştırmaları Dergisi, vol. 21, no. 2, 2010, pp. 266-74.
Vancouver Moıtal M, Vaughan R, Edwards J, Peres R. İnternet üzerinden satın alma niyetinin belirleyicileri. Anatolia: Turizm Araştırmaları Dergisi. 2010;21(2):266-74.