Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması

H. Ekiz Erdoğan; Eylin Babacan

The use of ınternet in hotel ındustry: Comparing hong kong and northern cyprus hotel ındustries

Year 2012, Volume: 23 Issue: 1, 45 - 58, 01.06.2012

Abstract

Despite the continuously increasing number of published work on use of internet in tourism and hospitality literature, little has been written on destination based comparisons and lessons to be learnt from the successful practices. Indeed, analyzing the well performing destinations and comparing their practices with not so well performing counterparts would provide useful insights for the hoteliers around the world in general and later hoteliers in particular. The aim of the study is first to find out the usage of Internet in the hotel industries of two tourist destinations, namely Hong Kong and Northern Cyprus then compare the internet related practices carried out by hotels in these two locations. To do so, a research process carried out through members of major hotel associations in both locations. The research process was carried out by using a questionnaire that developed for front office and marketing managers of 56 hotels in Hong Kong and 47 in Northern Cyprus. According to research findings hotels in Northern Cyprus are not efficient in internet using than hotels in Hong Kong especially in having professional service in designing their web sites, updating, online reservation, registering search engines etc. Discussion of research findings, implications and limitations are also given.

Keywords

References

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Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması

Year 2012, Volume: 23 Issue: 1, 45 - 58, 01.06.2012

H. Ekiz Erdoğan Eylin Babacan

Abstract

Turizm ve konaklama literatüründe internet kullanımına ilişkin giderek artan sayıda yayınlanan çalışma olmasına rağmen, bunların pek azı destinasyon temelli karşılaştırmalar ve başarılı uygulamalardan alınan dersler üzerine odaklanmaktadır. Gerçekten, başarılı destinasyonların analizi ve uygulamalarının başarı düzeyi daha düşük olan destinasyonlarla karşılaştırılması, genel olarak tüm dünyadaki ve özellikle gelişmekte olan otel işletmelerine işlevsel bir anlayış kazandıracaktır. Bu çalışma, Hong Kong ve Kuzey Kıbrıs Türk Cumhuriyeti (KKTC) destinasyonlarının otel endüstrilerinde internet kullanımını belirlemeyi ve otellerin internet ile ilgili uygulamalarını karşılaştırmayı amaçlamaktadır. Bu amaç doğrultusunda Hong Kong ve KKTC'nin belli başlı otel birliklerine yönelik olarak bir araştırma gerçekleştirilmiştir. Bu araştırma Hong Kong'da yer alan 56 ve KKTC'de yer alan 47 otelin ön büro ve pazarlama yöneticilerine yönelik geliştirilen bir soru formu kullanılarak yürütülmüştür. Araştırma bulgularına göre KKTC otellerinin internet kullanımı, Hong Kong'daki benzerlerine oranla özellikle web sitesi tasarımında profesyonel hizmet kullanımı, güncelleme, online rezervasyon, arama motoruna kayıtlılık gibi alanlarda yetersiz kalmaktadır. Araştırma bulgularına yönelik ayrıntılı tartışma, çıkarımlar ve sınırlılıklar ayrıca metin içinde belirtilmektedir.

Keywords

References

Aksu, A. A. ve Tarcan, E. (2002). The Internet and Five-Star Hotels: A Case Study from the Antalya Region in Turkey, International Journal of Contemporary Hospitality Management, 14(2): 94-97
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Altınay, L., Altınay M. ve Bıçak, H. A. (2002). Political Scenarios: The Future of the North Cyprus Tourism Industry, International Journal of Contemporary Hospitality Management, 14(4): 176-182
American Travel Industry Association, www.tia.org/pressmedia, (Erişim Tarihi: 25 Aralık 2006)
Anckar, B. ve Walden, P. (2001). Introducing Web Technology in Small Peripheral Hospitality Organizations, International Journal of Contemporary Hospitality Management, 13(5): 241- 250
Baloğlu, S. ve Pekcan, Y. A. (2006). The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey, Tourism Management, 27(1): 171-176
Bernstein, J. ve Awe, S. C. (1999). ‘Wired Travelers’: Travel and Tourism Web Sites, Reference Services Review, 27(4): 364- 375
Blikom, T. (1996). Last-Minute Booking Based on Internet in Norway. İçinde S. Klein, B. Schmid, A. M. Tjoa ve H
Werthner (Editörler), Information and Communication Technologies in Tourism (ss. 180-187). Innsbruck, Austria
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Boyacı, C., Aksu, A. ve Tarcan, E. (2000). An Effective Tool in Reflecting Cultural Tourism: Website Designs of 5-Star Hotels: A Research in Antalya Region. İçinde B. Egeli, M
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Buhalis, D. (1998) Strategic Use of Information Technologies in the Tourism Industry, Tourism Management, 19(5): 409-421
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Çakıcı, A. C. ve Çetinkaya, A. S. (2001). Internetin Konaklama İsletmelerinin Pazarlama Faaliyetlerine Etkileri: Yapılan Bir Araştırma ve Sonuçları, Anatolia: Turizm Arastırmaları Dergisi, 12(Güz): 178-188
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Connolly, D. J., Olsen, M. D. ve Moore, R. G. (1998). The Internet as a Distribution Channel, Cornell Hotel and Restaurant Administration Quarterly, 39(4): 42-54
Ekiz, H. E., Kayaman, R. ve Bavik, A. (2005). İnternetin Konaklama İşletmelerinin Pazarlama Faaliyetleri Üzerine Etkileri: Kuzey ve Güney Kıbrıs Konaklama Işletmeleri Üzerine Bir Karşılaştırma. İçinde Çanakkale Turizm Biyaneli, 5-7 Mayıs (ss. 160-170). Çanakkale: Çanakkale 18 Mart Üniversitesi
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Fisk, R. P. (1999). Wiring and Growing the International Services Marketing, Journal of Services Marketing, 13(4/5): 311-318
French, T. (1998). The Future of Global Distribution Systems, Travel and Tourism Analyst, 3: 1-17
Gilbert, D. C., Powell-Perry, J. ve Widijoso, S. (1999). Approaches by Hotels to the Use of the Internet as a Relationship Marketing Tool, Journal of Marketing Practice: Applied Marketing Science, 5(1): 21-38
Gilbert, D. C. ve Powell-Perry, J. (2002). Exploring Developments in Web Based Relationship Marketing within the Hotel Industry, Journal of Hospitality and Leisure Marketing, 9(3/4): 141-159
Greenspan, R. (2003). Hotel Industry Makes Room for Online Bookings, http://www.clickz.com/showPage.html?page= 1567141, (Erişim Tarihi: 20 Aralık 2006) Gürsan, K. (2002). İnternette Yerinizi Alın, Online, 1(3): 10-13
Hair Jr., J. F., Anderson, R. E., Tatham, R. L. ve Black, W. C
(1995). Multivariate Data Analysis with Readings. 4. Baskı, New Jersey: Prentice Hall Inc
Henriksson, R. (2005). The Role of ICT in Tourism and Related Changes in Skills: Electronic Commerce and Revenue Management. İçinde O. Strietska-Ilina ve M. Tessaring (Editörler), Panorama: Trends and Skill Needs in Tourism (ss
64-69). Luxembourg: European Community Publication
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Huang, J. H. ve Lin, C. Y. (2006). Empower Internet Services in Hotel Industry - a Customer Service Life Cycle Concept, Journal of American Academy of Business, Cambridge, 9(1): 99-103
Huang, T. ve Law, R. (2003) Modeling and Comparing Internet Marketing: A Study of Mainland China Based and Hong Kong Based Hotel Websites, A. J. Frew, M. Hitz ve P. O’Connor (Editörler), Information and Communication Technologies in Tourism 2003 (ss. 173-182). New York: Springer Computer Science
Hsu, K., Zhu, Z. ve Agrusa, J. (2004). Turning Click-Through Visitors into Customers: A Study of Chinese Hotel Websites, Journal of Hospitality and Leisure Marketing, 11(4): 81-91
Inkpen, G. (1998). Information Technology for Travel and Tourism
2. Baskı, Harlow Essex, UK: Pearson Education Limited
Ip, C., Leung, R. ve Law, R. (2011). Progress and Development of Information and Communication Technologies in Hospitality, International Journal of Contemporary Hospitality Management, 23 (4), 533-551
Ismail, J. A ve Mills, J. E. (2001). Contract Disputes in Travel and Tourism: When the Online Deal Goes Bad, Journal of Travel and Tourism Marketing, 11(2/3): 63-83
Judd, C. M., Smith, E. R. ve Kidder, L. H. (1991). Research Methods in Social Relations. 6. Baskı, Fort Worth, Holt: Rinehart and Winston Inc
Jupiter Media Metrix, www.jupiterresearch.com/bin/item.pl, (Erişim Tarihi: 25 Aralık 2006)
Karakaya, F. (2001). Electronic Commerce: Current and Future Practices, Managerial Finance, 27(7): 42-53
KKOB (2006) Kuzey Kıbrıs Otelciler Birliği, www.northcyprus
net/hotelindex.php, (Erişim Tarihi: 14 Eylül 2006) Kotler, P., Bowen, J. T. ve Makens, J. C. (2006). Marketing for Hospitality and Tourism. 4. Baskı, New Jersey: Prentice-Hall International Inc
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There are 95 citations in total.

Details

Primary Language	Turkish
Journal Section	Articles
Authors	H. Ekiz Erdoğan This is me Eylin Babacan This is me
Publication Date	June 1, 2012
Published in Issue	Year 2012 Volume: 23 Issue: 1

Cite

APA	Erdoğan, H. E., & Babacan, E. (2012). Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 45-58.
AMA	Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. June 2012;23(1):45-58.
Chicago	Erdoğan, H. Ekiz, and Eylin Babacan. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi 23, no. 1 (June 2012): 45-58.
EndNote	Erdoğan HE, Babacan E (June 1, 2012) Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi 23 1 45–58.
IEEE	H. E. Erdoğan and E. Babacan, “Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması”, Anatolia: Turizm Araştırmaları Dergisi, vol. 23, no. 1, pp. 45–58, 2012.
ISNAD	Erdoğan, H. Ekiz - Babacan, Eylin. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi 23/1 (June 2012), 45-58.
JAMA	Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. 2012;23:45–58.
MLA	Erdoğan, H. Ekiz and Eylin Babacan. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi, vol. 23, no. 1, 2012, pp. 45-58.
Vancouver	Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. 2012;23(1):45-58.

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