BibTex RIS Cite

The use of ınternet in hotel ındustry: Comparing hong kong and northern cyprus hotel ındustries

Year 2012, Volume: 23 Issue: 1, 45 - 58, 01.06.2012

Abstract

Despite the continuously increasing number of published work on use of internet in tourism and hospitality literature, little has been written on destination based comparisons and lessons to be learnt from the successful practices. Indeed, analyzing the well performing destinations and comparing their practices with not so well performing counterparts would provide useful insights for the hoteliers around the world in general and later hoteliers in particular. The aim of the study is first to find out the usage of Internet in the hotel industries of two tourist destinations, namely Hong Kong and Northern Cyprus then compare the internet related practices carried out by hotels in these two locations. To do so, a research process carried out through members of major hotel associations in both locations. The research process was carried out by using a questionnaire that developed for front office and marketing managers of 56 hotels in Hong Kong and 47 in Northern Cyprus. According to research findings hotels in Northern Cyprus are not efficient in internet using than hotels in Hong Kong especially in having professional service in designing their web sites, updating, online reservation, registering search engines etc. Discussion of research findings, implications and limitations are also given.

References

  • Aksu, A. A. ve Tarcan, E. (2002). The Internet and Five-Star Hotels: A Case Study from the Antalya Region in Turkey, International Journal of Contemporary Hospitality Management, 14(2): 94-97
  • Albert, T. C. (2003). E-Business Marketing. New Jersey: Prentice- Hall International Inc
  • Altınay, L., Altınay M. ve Bıçak, H. A. (2002). Political Scenarios: The Future of the North Cyprus Tourism Industry, International Journal of Contemporary Hospitality Management, 14(4): 176-182
  • American Travel Industry Association, www.tia.org/pressmedia, (Erişim Tarihi: 25 Aralık 2006)
  • Anckar, B. ve Walden, P. (2001). Introducing Web Technology in Small Peripheral Hospitality Organizations, International Journal of Contemporary Hospitality Management, 13(5): 241- 250
  • Baloğlu, S. ve Pekcan, Y. A. (2006). The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey, Tourism Management, 27(1): 171-176
  • Bernstein, J. ve Awe, S. C. (1999). ‘Wired Travelers’: Travel and Tourism Web Sites, Reference Services Review, 27(4): 364- 375
  • Blikom, T. (1996). Last-Minute Booking Based on Internet in Norway. İçinde S. Klein, B. Schmid, A. M. Tjoa ve H
  • Werthner (Editörler), Information and Communication Technologies in Tourism (ss. 180-187). Innsbruck, Austria
  • Bonn, M. A., Furr, H. L. ve Susskind, A. M. (1998). Using the Internet as a Pleasure Travel Planning Tool: An Examination of the Sociodemographic and Behavioral Characteristics among Internet Users and Nonusers, Journal of Hospitality and Tourism Research, 22(3): 303-317
  • Boyacı, C., Aksu, A. ve Tarcan, E. (2000). An Effective Tool in Reflecting Cultural Tourism: Website Designs of 5-Star Hotels: A Research in Antalya Region. İçinde B. Egeli, M
  • Korzay, ve M. Öztuna (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 Haziran (ss. 339- 364). İstanbul: Boğaziçi Üniversitesi
  • Buhalis, D. ve Licata, M. C. (2002). The Future of E-tourism Intermediaries, Tourism Management, 23(3): 207-220
  • Buhalis, D. (1998) Strategic Use of Information Technologies in the Tourism Industry, Tourism Management, 19(5): 409-421
  • Buhalis, D. (1996). Information and Telecommunication Technologies as a Strategic Tool for Tourism Enhancement at Destination Regions. İçinde S. Klein, B. Schmid, A.M. Tjoa ve H. Werthner (Editörler), Information and Communication Technologies in Tourism (ss.131-142). Innsbruck, Austria
  • Çakıcı, A. C. ve Çetinkaya, A. S. (2001). Internetin Konaklama İsletmelerinin Pazarlama Faaliyetlerine Etkileri: Yapılan Bir Araştırma ve Sonuçları, Anatolia: Turizm Arastırmaları Dergisi, 12(Güz): 178-188
  • Chung, T. ve Law, R. (2003). Developing a Performance Indicator for Hotel Web Sites, International Journal of Hospitality Management, 22(1): 119-125
  • Chung, T. ve Law, R. (2002). Success Factors for Hong Kong Hotel Websites. İçinde Proceedings of Fifth Biennial Conference on Tourism in Asia: Development, Marketing and Sustainability, 23-25 Mayıs (ss. 96-104). Macao, SAR
  • Connolly, D. J., Olsen, M. D. ve Moore, R. G. (1998). The Internet as a Distribution Channel, Cornell Hotel and Restaurant Administration Quarterly, 39(4): 42-54
  • Ekiz, H. E., Kayaman, R. ve Bavik, A. (2005). İnternetin Konaklama İşletmelerinin Pazarlama Faaliyetleri Üzerine Etkileri: Kuzey ve Güney Kıbrıs Konaklama Işletmeleri Üzerine Bir Karşılaştırma. İçinde Çanakkale Turizm Biyaneli, 5-7 Mayıs (ss. 160-170). Çanakkale: Çanakkale 18 Mart Üniversitesi
  • Ekiz, H. E. (2004). Supply and Demand Match of Internet Marketing in the Northern Cyprus Hotel Industry. İçinde Tourism and Hospitality Industry 2004 - New Trends in Tourism and Hospitality Management, 17th Biannual International Conference, 14-16 Nisan (ss. 807-820). Opatija, Croatia: Faculty of Tourism and Hospitality Management
  • Fisk, R. P. (1999). Wiring and Growing the International Services Marketing, Journal of Services Marketing, 13(4/5): 311-318
  • French, T. (1998). The Future of Global Distribution Systems, Travel and Tourism Analyst, 3: 1-17
  • Gilbert, D. C., Powell-Perry, J. ve Widijoso, S. (1999). Approaches by Hotels to the Use of the Internet as a Relationship Marketing Tool, Journal of Marketing Practice: Applied Marketing Science, 5(1): 21-38
  • Gilbert, D. C. ve Powell-Perry, J. (2002). Exploring Developments in Web Based Relationship Marketing within the Hotel Industry, Journal of Hospitality and Leisure Marketing, 9(3/4): 141-159
  • Greenspan, R. (2003). Hotel Industry Makes Room for Online Bookings, http://www.clickz.com/showPage.html?page= 1567141, (Erişim Tarihi: 20 Aralık 2006) Gürsan, K. (2002). İnternette Yerinizi Alın, Online, 1(3): 10-13
  • Hair Jr., J. F., Anderson, R. E., Tatham, R. L. ve Black, W. C
  • (1995). Multivariate Data Analysis with Readings. 4. Baskı, New Jersey: Prentice Hall Inc
  • Henriksson, R. (2005). The Role of ICT in Tourism and Related Changes in Skills: Electronic Commerce and Revenue Management. İçinde O. Strietska-Ilina ve M. Tessaring (Editörler), Panorama: Trends and Skill Needs in Tourism (ss
  • 64-69). Luxembourg: European Community Publication
  • HKOB (2006) Hong Kong Hotels Association, www.hkha.org/main
  • asp?sec=3, (Erişim Tarihi: 14 Eylül 2006) Ho, J. K. (2002). Easy-To-Use Multilingual Communication over the Internet: Facilitating ‘E-Business’ for the Hotel Industry, Cornell Hotel and Restaurant Administration Quarterly, 43(2): 18-25
  • Huang, J. H. ve Lin, C. Y. (2006). Empower Internet Services in Hotel Industry - a Customer Service Life Cycle Concept, Journal of American Academy of Business, Cambridge, 9(1): 99-103
  • Huang, T. ve Law, R. (2003) Modeling and Comparing Internet Marketing: A Study of Mainland China Based and Hong Kong Based Hotel Websites, A. J. Frew, M. Hitz ve P. O’Connor (Editörler), Information and Communication Technologies in Tourism 2003 (ss. 173-182). New York: Springer Computer Science
  • Hsu, K., Zhu, Z. ve Agrusa, J. (2004). Turning Click-Through Visitors into Customers: A Study of Chinese Hotel Websites, Journal of Hospitality and Leisure Marketing, 11(4): 81-91
  • Inkpen, G. (1998). Information Technology for Travel and Tourism
  • 2. Baskı, Harlow Essex, UK: Pearson Education Limited
  • Ip, C., Leung, R. ve Law, R. (2011). Progress and Development of Information and Communication Technologies in Hospitality, International Journal of Contemporary Hospitality Management, 23 (4), 533-551
  • Ismail, J. A ve Mills, J. E. (2001). Contract Disputes in Travel and Tourism: When the Online Deal Goes Bad, Journal of Travel and Tourism Marketing, 11(2/3): 63-83
  • Judd, C. M., Smith, E. R. ve Kidder, L. H. (1991). Research Methods in Social Relations. 6. Baskı, Fort Worth, Holt: Rinehart and Winston Inc
  • Jupiter Media Metrix, www.jupiterresearch.com/bin/item.pl, (Erişim Tarihi: 25 Aralık 2006)
  • Karakaya, F. (2001). Electronic Commerce: Current and Future Practices, Managerial Finance, 27(7): 42-53
  • KKOB (2006) Kuzey Kıbrıs Otelciler Birliği, www.northcyprus
  • net/hotelindex.php, (Erişim Tarihi: 14 Eylül 2006) Kotler, P., Bowen, J. T. ve Makens, J. C. (2006). Marketing for Hospitality and Tourism. 4. Baskı, New Jersey: Prentice-Hall International Inc
  • Kracht, J. ve Wang, Y. (2010). Examining the Tourism Distribution Channel: Evolution and Transformation, International Journal of Contemporary Hospitality Management, 22 (5), 736-757 Law, R. (2000). Internet in Travel and Tourism - Part 1, Journal of Travel and Tourism Marketing, 9(3): 65-71
  • Law, R. ve Chung, T. (2003). Website Performance: Hong Kong Hotels, FIU Hospitality Review, 21(1): 33-46
  • Law, R. ve Hsu, C. H. C. (2006). Importance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers, Journal of Hospitality and Tourism Research, 30(3): 295-312
  • Law, R. ve Hsu, C. H. C. (2005). Customers’ Perceptions on the Importance of Hotel Web Site Dimensions and Attributes, International Journal of Contemporary Hospitality Management, 17(6): 493-503
  • Law, R. ve Jogaratman, G. (2005). A Study of Hotel Information Technology Applications, International Journal of Contemporary Hospitality Management, 17(2): 170-180
  • Law, R. ve Lau, W. (2004) A Study of the Perceptions of Hong Kong Hotel Managers on the Potential Disintermediation of Travel Agencies, Journal of Travel and Tourism Marketing, 17(2/3): 117-131
  • Law, R., Leung, K. ve Au, N. (2002) Evaluating Reservation Facilities for Hotels: A Study of Asian Based and North American Based Travel Web Sites. İçinde Proceedings of Information and Communication Technologies in Tourism 2002 Conference , 23-25 Ocak (ss. 303-310). Innsbruck, Austria
  • Law, R. ve Ngai, C. (2005). Usability of Travel Websites: A Case Study of the Perceptions of Hong Kong Travelers, Journal of Hospitality and Leisure Marketing, 13(2): 19-31
  • Law, R., Qi, S. ve Buhalis, D. (2010). Progress in Tourism Management: A Review of Web Site Evaluation in Tourism Research, Tourism Management, 31 (3), 297-313
  • Lee, J. J. Y., Sung, H. H., Defranco, A. L. ve Arnold, R. A. (2004)
  • Developing, Operating, and Maintaining A Travel Agency Website: Attending to E-Consumers and Internet Marketing Issues, Journal of Travel and Tourism Marketing, 17(2/3): 205-223
  • Legoherel, P., Fischer-Lokou, J. ve Gueguen, N. (2000) Selling Tourism on the Internet: Analysis of the Balance of Power Between Seller and Consumer During Information Exchange and Negotiation, Journal of Travel and Tourism Marketing, 9(3): 49-62
  • Leong, C. C. (2001). Marketing Practices and Internet Marketing: A Study of Hotels in Singapore, Journal of Vacation Marketing, 7(2): 179-187
  • Lim, W.M. (2009). Alternative Models Framing UK Independent Hoteliers’ Adoption of Technology, International Journal of Contemporary Hospitality Management, 21 (5), 610-618
  • Luck, D. ve Lancester, G. (2003). ‘E-CRM: Customer Relationships Marketing in the Hotel Industry, Managerial Auditing Journal, 18(3): 213-231
  • Luo, M., Feng, R. ve Cai, L. A. (2004). Information Search Behavior and Tourist Characteristics: The Internet Vis-À-Vis Other Information Sources, Journal of Travel and Tourism Marketing, 17(2/3): 15-25
  • Mangione, T. W. (1995). Mail Surveys: Improving the Quality. Applied Social Research Methods Series. Volume 40, Thousand Oaks: Sega Publications
  • Migiro, S. O. ve Ochalla, D. N. (2005). Information and Communication Technologies in Small and Medium Scale Tourism Enterprises in Durban, South Africa, Information Development, 21(4): 283-294
  • Murphy, H.C. ve Kielgast, C.D. (2008). Do Small and Medium- Sized Hotels Exploit Search Engine Marketing? International Journal of Contemporary Hospitality Management, 20 (1), 90-97
  • Nadiri, H. ve Avci, T. (2000). Developments in Information Technology and Implications of the Internet for Tourism Marketing: ‘Internet’ will be a Promotional Tool for the North Cyprus Tourism Sector’s Marketing Efforts’. İçinde B. Egeli, M. Korzay ve M. Öztuna (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 Haziran (ss. 429-444). İstanbul: Boğaziçi Üniversitesi
  • NDP Online Research, www.npdonlineresearch.com, (Erişim Tarihi: 20 Ekim 2006)
  • Nunnally, J.C. (1978). Psychometric Theory. New York: McGraw- Hill
  • O’Connor, P. (2003). On-Line Pricing: An Analysis of Hotel- Company Practices, Cornell Hotel and Restaurant Administration Quarterly, 44(1): 70-93
  • O’Connor, P. ve Frew, A. J. (2002). The Future of Hotel Electronic Distribution: Expert and Industry Perspectives, Cornell Hotel and Restaurant Administration Quarterly, 43(3): 33-45
  • Olmeda, I. ve Sheldon, P. J. (2001). Data Mining Techniques and Applications for Tourism Internet Marketing, Journal of Travel and Tourism Marketing, 11(2/3): 1-21
  • Palumbo, F. ve Herbig, P. (1998). International Marketing Tool: The Internet, Industrial Management and Data Systems, 98(6): 253-261
  • Paraskevas, A. ve Buhalis, D. (2002). Outsourcing IT for Small Hotels: The Opportunities and Challenges of Using Application Service Providers, Cornell Hotel and Restaurant Administration Quarterly, 43(2): 27-39
  • Parasuraman, A. (1982). More on the Prediction of Mail Survey Response Rates, Journal of Marketing Research, 19(2): 261- 268
  • Pires, G. D., Stanton, J. ve Rita, P. (2006). The Internet, Consumer Empowerment and Marketing Strategies, European Journal of Marketing, 40(9/10): 936-949
  • Porter, M. (2001). Strategy and Internet, Harvard Business Review, 79(3): 63-78
  • Reithel, B. J., Hwang, C. ve Boswell, K. (2001). Competitive Force/ Marketing Mix Framework. İçinde R. Papp (Editör), Strategic Information Technology: Opportunities for Competitive Advantage. Hershey: Idea Group Publication
  • Qu, H., Ryan, B. ve Chu, R. (2000) The Importance of Hotel Attributes in Contributing to Travelers’ Satisfaction in the Hong Kong Hotel Industry, Journal of Quality Assurance in Hospitality and Tourism, 1(3): 65-83
  • Sahadev, S. ve Islam, N. (2005). Why Hotels Adopt ICTs: A Study on the ICT Adoption Propensity of Hotels in Thailand, International Journal of Contemporary Hospitality Management, 17(5): 391-401
  • Seaton, A. V. ve Bennett, M. M. (1996). Marketing Tourism Products: Concepts, Issues, Cases. Oxford, UK: International Thomson Business Press
  • Shoemaker, S. (2007). Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4
  • Baskı, New Jersey: Prentice-Hall International Inc
  • Sigala, M. (2003). Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece, Journal of Hospitality and Tourism Research, 27(4): 375-401
  • Tabachnick, B.G. ve Fidel, L.S. (1996). Using Multivariate Statistics
  • 3. Baskı. New York: HarperCollins
  • Van Hoof, H. B. ve Combrink, T. E. (1998). US Lodging Managers and the Internet, Cornell Hotel and Restaurant Administration Quarterly, 39(2): 46-54
  • Vich-i-Martorell, G. A. (2004). The Internet and Tourism Principals in the Balearic Islands, Tourism and Hospitality Research, 5(1): 25-43
  • Vrana, V. ve Zafiropoulos, C. (2006). Tourism Agents’ Attitudes on Internet Adoption: An Analysis from Greece, International Journal of Contemporary Hospitality Management, 18(7): 601-608
  • Wang, Y., Yu, Q. ve Fesenmair, D. R. (2002). Defining the Virtual Tourist Community: Implications for Tourism Marketing, Tourism Management, 23(4): 407-417
  • Weihs, K. (2000). Perspective on the Future and New Information Technologies. İçinde Egeli, B., Korzay, M. ve Öztuna, M. (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 June, (ss. 55-75). İstanbul: Boğaziçi Üniversitesi
  • Williams, A. (2006). Tourism and Hospitality Marketing: Fantasy, Feeling and Fun, International Journal of Contemporary Hospitality Management, 18(6): 482-485
  • Yeh, R. J., Leong, J. K., Blecher, L. ve Lai, H. S. H. (2005). Analysis of Hoteliers’ E-Commerce and Information Technology Applications: Business Travelers’ Perceptions and Needs, International Journal of Hospitality and Tourism Administration, 6(2): 29-62
  • Yeoman, I. ve McMohan-Beattie, U. (2006). Tomorrow’s Tourist and the Information Society, Journal of Vacation Marketing, 12(3): 269-291
  • Yeung, T. A. ve Law, R. (2006). Evaluation of Usability: A Study of Hotel Web Sites in Hong Kong, Journal of Hospitality and Tourism Research, 30(4): 452-473
  • Yeung, T. A. ve Law, R. (2004) Extending the Modified Heuristic Usability Evaluation Techniques to Chain and Independent Hotel Websites, International Journal of Hospitality Management, 23(3): 307-313
  • Yeung, T. A. ve Law, R. (2003). Usability Evaluation of Hong Kong Hotel Websites. İçinde A. J., Hitz, M. ve O’Connor, P. (Editörler.), Information and Communication Technologies in Tourism 2003 (ss. 261-269). New York: Springer Computer Science
  • Zafiropoulos, C., Vrana, V. ve Paschaloudis, D. (2006) The Internet Practices of Hotel Companies: An Analysis from Greece, International Journal of Contemporary Hospitality Management, 18(2): 156-163

Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması

Year 2012, Volume: 23 Issue: 1, 45 - 58, 01.06.2012

Abstract

Turizm ve konaklama literatüründe internet kullanımına ilişkin giderek artan sayıda yayınlanan çalışma olmasına rağmen, bunların pek azı destinasyon temelli karşılaştırmalar ve başarılı uygulamalardan alınan dersler üzerine odaklanmaktadır. Gerçekten, başarılı destinasyonların analizi ve uygulamalarının başarı düzeyi daha düşük olan destinasyonlarla karşılaştırılması, genel olarak tüm dünyadaki ve özellikle gelişmekte olan otel işletmelerine işlevsel bir anlayış kazandıracaktır. Bu çalışma, Hong Kong ve Kuzey Kıbrıs Türk Cumhuriyeti (KKTC) destinasyonlarının otel endüstrilerinde internet kullanımını belirlemeyi ve otellerin internet ile ilgili uygulamalarını karşılaştırmayı amaçlamaktadır. Bu amaç doğrultusunda Hong Kong ve KKTC'nin belli başlı otel birliklerine yönelik olarak bir araştırma gerçekleştirilmiştir. Bu araştırma Hong Kong'da yer alan 56 ve KKTC'de yer alan 47 otelin ön büro ve pazarlama yöneticilerine yönelik geliştirilen bir soru formu kullanılarak yürütülmüştür. Araştırma bulgularına göre KKTC otellerinin internet kullanımı, Hong Kong'daki benzerlerine oranla özellikle web sitesi tasarımında profesyonel hizmet kullanımı, güncelleme, online rezervasyon, arama motoruna kayıtlılık gibi alanlarda yetersiz kalmaktadır. Araştırma bulgularına yönelik ayrıntılı tartışma, çıkarımlar ve sınırlılıklar ayrıca metin içinde belirtilmektedir.

References

  • Aksu, A. A. ve Tarcan, E. (2002). The Internet and Five-Star Hotels: A Case Study from the Antalya Region in Turkey, International Journal of Contemporary Hospitality Management, 14(2): 94-97
  • Albert, T. C. (2003). E-Business Marketing. New Jersey: Prentice- Hall International Inc
  • Altınay, L., Altınay M. ve Bıçak, H. A. (2002). Political Scenarios: The Future of the North Cyprus Tourism Industry, International Journal of Contemporary Hospitality Management, 14(4): 176-182
  • American Travel Industry Association, www.tia.org/pressmedia, (Erişim Tarihi: 25 Aralık 2006)
  • Anckar, B. ve Walden, P. (2001). Introducing Web Technology in Small Peripheral Hospitality Organizations, International Journal of Contemporary Hospitality Management, 13(5): 241- 250
  • Baloğlu, S. ve Pekcan, Y. A. (2006). The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey, Tourism Management, 27(1): 171-176
  • Bernstein, J. ve Awe, S. C. (1999). ‘Wired Travelers’: Travel and Tourism Web Sites, Reference Services Review, 27(4): 364- 375
  • Blikom, T. (1996). Last-Minute Booking Based on Internet in Norway. İçinde S. Klein, B. Schmid, A. M. Tjoa ve H
  • Werthner (Editörler), Information and Communication Technologies in Tourism (ss. 180-187). Innsbruck, Austria
  • Bonn, M. A., Furr, H. L. ve Susskind, A. M. (1998). Using the Internet as a Pleasure Travel Planning Tool: An Examination of the Sociodemographic and Behavioral Characteristics among Internet Users and Nonusers, Journal of Hospitality and Tourism Research, 22(3): 303-317
  • Boyacı, C., Aksu, A. ve Tarcan, E. (2000). An Effective Tool in Reflecting Cultural Tourism: Website Designs of 5-Star Hotels: A Research in Antalya Region. İçinde B. Egeli, M
  • Korzay, ve M. Öztuna (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 Haziran (ss. 339- 364). İstanbul: Boğaziçi Üniversitesi
  • Buhalis, D. ve Licata, M. C. (2002). The Future of E-tourism Intermediaries, Tourism Management, 23(3): 207-220
  • Buhalis, D. (1998) Strategic Use of Information Technologies in the Tourism Industry, Tourism Management, 19(5): 409-421
  • Buhalis, D. (1996). Information and Telecommunication Technologies as a Strategic Tool for Tourism Enhancement at Destination Regions. İçinde S. Klein, B. Schmid, A.M. Tjoa ve H. Werthner (Editörler), Information and Communication Technologies in Tourism (ss.131-142). Innsbruck, Austria
  • Çakıcı, A. C. ve Çetinkaya, A. S. (2001). Internetin Konaklama İsletmelerinin Pazarlama Faaliyetlerine Etkileri: Yapılan Bir Araştırma ve Sonuçları, Anatolia: Turizm Arastırmaları Dergisi, 12(Güz): 178-188
  • Chung, T. ve Law, R. (2003). Developing a Performance Indicator for Hotel Web Sites, International Journal of Hospitality Management, 22(1): 119-125
  • Chung, T. ve Law, R. (2002). Success Factors for Hong Kong Hotel Websites. İçinde Proceedings of Fifth Biennial Conference on Tourism in Asia: Development, Marketing and Sustainability, 23-25 Mayıs (ss. 96-104). Macao, SAR
  • Connolly, D. J., Olsen, M. D. ve Moore, R. G. (1998). The Internet as a Distribution Channel, Cornell Hotel and Restaurant Administration Quarterly, 39(4): 42-54
  • Ekiz, H. E., Kayaman, R. ve Bavik, A. (2005). İnternetin Konaklama İşletmelerinin Pazarlama Faaliyetleri Üzerine Etkileri: Kuzey ve Güney Kıbrıs Konaklama Işletmeleri Üzerine Bir Karşılaştırma. İçinde Çanakkale Turizm Biyaneli, 5-7 Mayıs (ss. 160-170). Çanakkale: Çanakkale 18 Mart Üniversitesi
  • Ekiz, H. E. (2004). Supply and Demand Match of Internet Marketing in the Northern Cyprus Hotel Industry. İçinde Tourism and Hospitality Industry 2004 - New Trends in Tourism and Hospitality Management, 17th Biannual International Conference, 14-16 Nisan (ss. 807-820). Opatija, Croatia: Faculty of Tourism and Hospitality Management
  • Fisk, R. P. (1999). Wiring and Growing the International Services Marketing, Journal of Services Marketing, 13(4/5): 311-318
  • French, T. (1998). The Future of Global Distribution Systems, Travel and Tourism Analyst, 3: 1-17
  • Gilbert, D. C., Powell-Perry, J. ve Widijoso, S. (1999). Approaches by Hotels to the Use of the Internet as a Relationship Marketing Tool, Journal of Marketing Practice: Applied Marketing Science, 5(1): 21-38
  • Gilbert, D. C. ve Powell-Perry, J. (2002). Exploring Developments in Web Based Relationship Marketing within the Hotel Industry, Journal of Hospitality and Leisure Marketing, 9(3/4): 141-159
  • Greenspan, R. (2003). Hotel Industry Makes Room for Online Bookings, http://www.clickz.com/showPage.html?page= 1567141, (Erişim Tarihi: 20 Aralık 2006) Gürsan, K. (2002). İnternette Yerinizi Alın, Online, 1(3): 10-13
  • Hair Jr., J. F., Anderson, R. E., Tatham, R. L. ve Black, W. C
  • (1995). Multivariate Data Analysis with Readings. 4. Baskı, New Jersey: Prentice Hall Inc
  • Henriksson, R. (2005). The Role of ICT in Tourism and Related Changes in Skills: Electronic Commerce and Revenue Management. İçinde O. Strietska-Ilina ve M. Tessaring (Editörler), Panorama: Trends and Skill Needs in Tourism (ss
  • 64-69). Luxembourg: European Community Publication
  • HKOB (2006) Hong Kong Hotels Association, www.hkha.org/main
  • asp?sec=3, (Erişim Tarihi: 14 Eylül 2006) Ho, J. K. (2002). Easy-To-Use Multilingual Communication over the Internet: Facilitating ‘E-Business’ for the Hotel Industry, Cornell Hotel and Restaurant Administration Quarterly, 43(2): 18-25
  • Huang, J. H. ve Lin, C. Y. (2006). Empower Internet Services in Hotel Industry - a Customer Service Life Cycle Concept, Journal of American Academy of Business, Cambridge, 9(1): 99-103
  • Huang, T. ve Law, R. (2003) Modeling and Comparing Internet Marketing: A Study of Mainland China Based and Hong Kong Based Hotel Websites, A. J. Frew, M. Hitz ve P. O’Connor (Editörler), Information and Communication Technologies in Tourism 2003 (ss. 173-182). New York: Springer Computer Science
  • Hsu, K., Zhu, Z. ve Agrusa, J. (2004). Turning Click-Through Visitors into Customers: A Study of Chinese Hotel Websites, Journal of Hospitality and Leisure Marketing, 11(4): 81-91
  • Inkpen, G. (1998). Information Technology for Travel and Tourism
  • 2. Baskı, Harlow Essex, UK: Pearson Education Limited
  • Ip, C., Leung, R. ve Law, R. (2011). Progress and Development of Information and Communication Technologies in Hospitality, International Journal of Contemporary Hospitality Management, 23 (4), 533-551
  • Ismail, J. A ve Mills, J. E. (2001). Contract Disputes in Travel and Tourism: When the Online Deal Goes Bad, Journal of Travel and Tourism Marketing, 11(2/3): 63-83
  • Judd, C. M., Smith, E. R. ve Kidder, L. H. (1991). Research Methods in Social Relations. 6. Baskı, Fort Worth, Holt: Rinehart and Winston Inc
  • Jupiter Media Metrix, www.jupiterresearch.com/bin/item.pl, (Erişim Tarihi: 25 Aralık 2006)
  • Karakaya, F. (2001). Electronic Commerce: Current and Future Practices, Managerial Finance, 27(7): 42-53
  • KKOB (2006) Kuzey Kıbrıs Otelciler Birliği, www.northcyprus
  • net/hotelindex.php, (Erişim Tarihi: 14 Eylül 2006) Kotler, P., Bowen, J. T. ve Makens, J. C. (2006). Marketing for Hospitality and Tourism. 4. Baskı, New Jersey: Prentice-Hall International Inc
  • Kracht, J. ve Wang, Y. (2010). Examining the Tourism Distribution Channel: Evolution and Transformation, International Journal of Contemporary Hospitality Management, 22 (5), 736-757 Law, R. (2000). Internet in Travel and Tourism - Part 1, Journal of Travel and Tourism Marketing, 9(3): 65-71
  • Law, R. ve Chung, T. (2003). Website Performance: Hong Kong Hotels, FIU Hospitality Review, 21(1): 33-46
  • Law, R. ve Hsu, C. H. C. (2006). Importance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers, Journal of Hospitality and Tourism Research, 30(3): 295-312
  • Law, R. ve Hsu, C. H. C. (2005). Customers’ Perceptions on the Importance of Hotel Web Site Dimensions and Attributes, International Journal of Contemporary Hospitality Management, 17(6): 493-503
  • Law, R. ve Jogaratman, G. (2005). A Study of Hotel Information Technology Applications, International Journal of Contemporary Hospitality Management, 17(2): 170-180
  • Law, R. ve Lau, W. (2004) A Study of the Perceptions of Hong Kong Hotel Managers on the Potential Disintermediation of Travel Agencies, Journal of Travel and Tourism Marketing, 17(2/3): 117-131
  • Law, R., Leung, K. ve Au, N. (2002) Evaluating Reservation Facilities for Hotels: A Study of Asian Based and North American Based Travel Web Sites. İçinde Proceedings of Information and Communication Technologies in Tourism 2002 Conference , 23-25 Ocak (ss. 303-310). Innsbruck, Austria
  • Law, R. ve Ngai, C. (2005). Usability of Travel Websites: A Case Study of the Perceptions of Hong Kong Travelers, Journal of Hospitality and Leisure Marketing, 13(2): 19-31
  • Law, R., Qi, S. ve Buhalis, D. (2010). Progress in Tourism Management: A Review of Web Site Evaluation in Tourism Research, Tourism Management, 31 (3), 297-313
  • Lee, J. J. Y., Sung, H. H., Defranco, A. L. ve Arnold, R. A. (2004)
  • Developing, Operating, and Maintaining A Travel Agency Website: Attending to E-Consumers and Internet Marketing Issues, Journal of Travel and Tourism Marketing, 17(2/3): 205-223
  • Legoherel, P., Fischer-Lokou, J. ve Gueguen, N. (2000) Selling Tourism on the Internet: Analysis of the Balance of Power Between Seller and Consumer During Information Exchange and Negotiation, Journal of Travel and Tourism Marketing, 9(3): 49-62
  • Leong, C. C. (2001). Marketing Practices and Internet Marketing: A Study of Hotels in Singapore, Journal of Vacation Marketing, 7(2): 179-187
  • Lim, W.M. (2009). Alternative Models Framing UK Independent Hoteliers’ Adoption of Technology, International Journal of Contemporary Hospitality Management, 21 (5), 610-618
  • Luck, D. ve Lancester, G. (2003). ‘E-CRM: Customer Relationships Marketing in the Hotel Industry, Managerial Auditing Journal, 18(3): 213-231
  • Luo, M., Feng, R. ve Cai, L. A. (2004). Information Search Behavior and Tourist Characteristics: The Internet Vis-À-Vis Other Information Sources, Journal of Travel and Tourism Marketing, 17(2/3): 15-25
  • Mangione, T. W. (1995). Mail Surveys: Improving the Quality. Applied Social Research Methods Series. Volume 40, Thousand Oaks: Sega Publications
  • Migiro, S. O. ve Ochalla, D. N. (2005). Information and Communication Technologies in Small and Medium Scale Tourism Enterprises in Durban, South Africa, Information Development, 21(4): 283-294
  • Murphy, H.C. ve Kielgast, C.D. (2008). Do Small and Medium- Sized Hotels Exploit Search Engine Marketing? International Journal of Contemporary Hospitality Management, 20 (1), 90-97
  • Nadiri, H. ve Avci, T. (2000). Developments in Information Technology and Implications of the Internet for Tourism Marketing: ‘Internet’ will be a Promotional Tool for the North Cyprus Tourism Sector’s Marketing Efforts’. İçinde B. Egeli, M. Korzay ve M. Öztuna (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 Haziran (ss. 429-444). İstanbul: Boğaziçi Üniversitesi
  • NDP Online Research, www.npdonlineresearch.com, (Erişim Tarihi: 20 Ekim 2006)
  • Nunnally, J.C. (1978). Psychometric Theory. New York: McGraw- Hill
  • O’Connor, P. (2003). On-Line Pricing: An Analysis of Hotel- Company Practices, Cornell Hotel and Restaurant Administration Quarterly, 44(1): 70-93
  • O’Connor, P. ve Frew, A. J. (2002). The Future of Hotel Electronic Distribution: Expert and Industry Perspectives, Cornell Hotel and Restaurant Administration Quarterly, 43(3): 33-45
  • Olmeda, I. ve Sheldon, P. J. (2001). Data Mining Techniques and Applications for Tourism Internet Marketing, Journal of Travel and Tourism Marketing, 11(2/3): 1-21
  • Palumbo, F. ve Herbig, P. (1998). International Marketing Tool: The Internet, Industrial Management and Data Systems, 98(6): 253-261
  • Paraskevas, A. ve Buhalis, D. (2002). Outsourcing IT for Small Hotels: The Opportunities and Challenges of Using Application Service Providers, Cornell Hotel and Restaurant Administration Quarterly, 43(2): 27-39
  • Parasuraman, A. (1982). More on the Prediction of Mail Survey Response Rates, Journal of Marketing Research, 19(2): 261- 268
  • Pires, G. D., Stanton, J. ve Rita, P. (2006). The Internet, Consumer Empowerment and Marketing Strategies, European Journal of Marketing, 40(9/10): 936-949
  • Porter, M. (2001). Strategy and Internet, Harvard Business Review, 79(3): 63-78
  • Reithel, B. J., Hwang, C. ve Boswell, K. (2001). Competitive Force/ Marketing Mix Framework. İçinde R. Papp (Editör), Strategic Information Technology: Opportunities for Competitive Advantage. Hershey: Idea Group Publication
  • Qu, H., Ryan, B. ve Chu, R. (2000) The Importance of Hotel Attributes in Contributing to Travelers’ Satisfaction in the Hong Kong Hotel Industry, Journal of Quality Assurance in Hospitality and Tourism, 1(3): 65-83
  • Sahadev, S. ve Islam, N. (2005). Why Hotels Adopt ICTs: A Study on the ICT Adoption Propensity of Hotels in Thailand, International Journal of Contemporary Hospitality Management, 17(5): 391-401
  • Seaton, A. V. ve Bennett, M. M. (1996). Marketing Tourism Products: Concepts, Issues, Cases. Oxford, UK: International Thomson Business Press
  • Shoemaker, S. (2007). Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage. 4
  • Baskı, New Jersey: Prentice-Hall International Inc
  • Sigala, M. (2003). Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece, Journal of Hospitality and Tourism Research, 27(4): 375-401
  • Tabachnick, B.G. ve Fidel, L.S. (1996). Using Multivariate Statistics
  • 3. Baskı. New York: HarperCollins
  • Van Hoof, H. B. ve Combrink, T. E. (1998). US Lodging Managers and the Internet, Cornell Hotel and Restaurant Administration Quarterly, 39(2): 46-54
  • Vich-i-Martorell, G. A. (2004). The Internet and Tourism Principals in the Balearic Islands, Tourism and Hospitality Research, 5(1): 25-43
  • Vrana, V. ve Zafiropoulos, C. (2006). Tourism Agents’ Attitudes on Internet Adoption: An Analysis from Greece, International Journal of Contemporary Hospitality Management, 18(7): 601-608
  • Wang, Y., Yu, Q. ve Fesenmair, D. R. (2002). Defining the Virtual Tourist Community: Implications for Tourism Marketing, Tourism Management, 23(4): 407-417
  • Weihs, K. (2000). Perspective on the Future and New Information Technologies. İçinde Egeli, B., Korzay, M. ve Öztuna, M. (Editörler), Technology Impact on Cultural Tourism 2000 Conference, 27-29 June, (ss. 55-75). İstanbul: Boğaziçi Üniversitesi
  • Williams, A. (2006). Tourism and Hospitality Marketing: Fantasy, Feeling and Fun, International Journal of Contemporary Hospitality Management, 18(6): 482-485
  • Yeh, R. J., Leong, J. K., Blecher, L. ve Lai, H. S. H. (2005). Analysis of Hoteliers’ E-Commerce and Information Technology Applications: Business Travelers’ Perceptions and Needs, International Journal of Hospitality and Tourism Administration, 6(2): 29-62
  • Yeoman, I. ve McMohan-Beattie, U. (2006). Tomorrow’s Tourist and the Information Society, Journal of Vacation Marketing, 12(3): 269-291
  • Yeung, T. A. ve Law, R. (2006). Evaluation of Usability: A Study of Hotel Web Sites in Hong Kong, Journal of Hospitality and Tourism Research, 30(4): 452-473
  • Yeung, T. A. ve Law, R. (2004) Extending the Modified Heuristic Usability Evaluation Techniques to Chain and Independent Hotel Websites, International Journal of Hospitality Management, 23(3): 307-313
  • Yeung, T. A. ve Law, R. (2003). Usability Evaluation of Hong Kong Hotel Websites. İçinde A. J., Hitz, M. ve O’Connor, P. (Editörler.), Information and Communication Technologies in Tourism 2003 (ss. 261-269). New York: Springer Computer Science
  • Zafiropoulos, C., Vrana, V. ve Paschaloudis, D. (2006) The Internet Practices of Hotel Companies: An Analysis from Greece, International Journal of Contemporary Hospitality Management, 18(2): 156-163
There are 95 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

H. Ekiz Erdoğan This is me

Eylin Babacan This is me

Publication Date June 1, 2012
Published in Issue Year 2012 Volume: 23 Issue: 1

Cite

APA Erdoğan, H. E., & Babacan, E. (2012). Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 45-58.
AMA Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. June 2012;23(1):45-58.
Chicago Erdoğan, H. Ekiz, and Eylin Babacan. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi 23, no. 1 (June 2012): 45-58.
EndNote Erdoğan HE, Babacan E (June 1, 2012) Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi 23 1 45–58.
IEEE H. E. Erdoğan and E. Babacan, “Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması”, Anatolia: Turizm Araştırmaları Dergisi, vol. 23, no. 1, pp. 45–58, 2012.
ISNAD Erdoğan, H. Ekiz - Babacan, Eylin. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi 23/1 (June 2012), 45-58.
JAMA Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. 2012;23:45–58.
MLA Erdoğan, H. Ekiz and Eylin Babacan. “Otel endüstrisinde Internet kullanımı: Hong Kong Ve KKTC Otel endüstrilerinin karşılaştırılması”. Anatolia: Turizm Araştırmaları Dergisi, vol. 23, no. 1, 2012, pp. 45-58.
Vancouver Erdoğan HE, Babacan E. Otel endüstrisinde internet kullanımı: Hong kong ve KKTC otel endüstrilerinin karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi. 2012;23(1):45-58.