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Effects of Flow Experience on Satisfaction: An Examination on Vacation Experience

Year 2020, Volume: 31 Issue: 1, 63 - 73, 02.04.2020
https://doi.org/10.17123/atad.713575

Abstract

Although past researches have investigated tourists’ perception, there is lack of study focusing on flow experience in the Turkish tourism context. Flow is core component of leisure activity that can affect individuals’ happiness and satisfaction. This study examines the relationship between flow (time distortion, autotelic experience, loss of self-consciousness, concentration) and satisfaction. A total of 317 usable surveys were obtained from tourists and analyzed with partial least squares structural equation modeling (PLS-SEM). The results revealed that autotelic experience and loss of self-consciousness influence tourist satisfaction. According to the results, theoretical and practical suggestions were given.

References

  • Ali, F. (2016). Hotel Website Quality, Perceived Flow, Customer Satisfaction and Purchase Intention, Journal of Hospitality and Tourism Technology, 7 (2): 213-228.
  • Ayazlar, R. A. (2015). Akış Deneyiminin Yamaç Paraşütü Deneyim Doyumu ve Yaşam Doyumuna Etkileri (Basılmamış Doktora Tezi). Aydın: Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
  • Ayazlar, R. A. ve Yüksel, A. (2018). Flow Experience in Paragliding: Effects on Experience and Life Satisfaction, Tourism Analysis, 23 (4): 461-473.
  • Bilgihan, A., Nusair, K., Okumus, F. ve Cobanoglu, C. (2015). Applying Flow Theory to Booking Experiences: An Integrated Model in an Online Service Context, Information & Management, 52 (6): 668-678.
  • Chen, C. F. ve Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists, Tourism Management, 31 (1): 29-35.
  • Chen, H., Wigand, R. T. ve Nilan, M. (2000). Exploring Web Users’ Optimal Flow Experiences, Information Technology & People, 13 (4): 263-281.
  • Chen, J. V., Htaik, S., Hiele, T. M. ve Chen, C. (2017). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk, Journal of Quality Assurance in Hospitality & Tourism, 18 (1): 25-44.
  • Cheng, T. M., Hung, S. H. ve Chen, M. T. (2016). The Influence of Leisure Involvement on Flow Experience During Hiking Activity: Using Psychological Commitment as a Mediate Variable, Asia Pacific Journal of Tourism Research, 21 (1): 1-19.
  • Coffey, J. K. ve Csikszentmihalyi, M. (2016). Finding Flow as a Tourist: Using Optimal Experiences to Improve Health. İçinde; M.K. Smith ve L. Puczkó (Editörler) The Routledge Handbook of Health Tourism (ss. 79-88). Londra: Routledge Yayıncılık.
  • Csikszentmihalyi, M. (1977). Beyond Boredom and Anxiety. (2. Baskı). San Francisco: Jossey-Bass.
  • Csikszentmihalyi, M. (1990). Flow. The Psychology of Optimal Experience. New York: Harper.
  • Csikszentmihalyi, M. (1997). Finding Flow: The Psychology of Engagement with Everyday Life. New York: Basic Books.
  • Çeşmeci, N. (2018). Yürüyüş Deneyimine Yönelik Akış Durumunun Algılanan Değere ve Davranışsal Niyete Etkisi (Basılmamış Doktora Tezi). Mersin: Mersin Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
  • Çetin, G. ve Bilgihan, A. (2016). Components of Cultural Tourists’ Experiences in Destinations, Current Issues in Tourism, 19 (2): 137-154.
  • Filep, S. (2008). Applying the Dimensions of Flow to Explore Visitor Engagement and Satisfaction, Visitor Studies, 11 (1): 90-108.
  • Filep, S. (2009). Tourists’ Happiness Through the Lens of Positive Psychology (Basılmamış Doktora Tezi). Douglas: James Cook University School of Business.
  • Frochot, I., Elliot, S. ve Kreziak, D. (2017). Digging Deep into The Experience–Flow and Immersion Patterns in a Mountain Holiday, International Journal of Culture, Tourism and Hospitality Research, 11 (1): 81-91.
  • Gall, M. D., Borg, W. R., ve Gall, J. P. (1996). Educational research: An introduction. (6. Baskı). White Plains, NY, İngiltere: Longman Yayıncılık.
  • Ghani, J. A., Supnick, R. ve Rooney, P. (1991). The Experience of Flow in Computer-Mediated and in Face-to-Face Groups, ICIS 1991 Proceeding (ss. 229-237). ABD: New York.
  • Hair, J. F., Risher, J. J., Sarstedt, M., ve Ringle, C. M. (2019). When to Use and How to Report the Results of PLSSEM, European Business Review, 31 (1): 2-24.
  • Hinkin, T. R. (1995). A Review of Scale Development Practices in the Study of Organizations, Journal of Management, 21 (5): 967–988.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives, Structural Equation Modeling: A Multidisciplinary Journal, 6 (1): 1-55.
  • İlban, M. O., Bezirgan, M. ve Çolakoğlu, F. (2016). Termal Otellerde Algılanan Hizmet Kalitesi, Memnuniyet ve Davranışsal Niyetler Arasındaki İlişkilerin İncelenmesi: Edremit Örneği, Anatolia: Turizm Araştırmaları Dergisi, 27 (2): 181-194.
  • Kaya, B., Metin, T. ve Kozak, M. A. (2015). Kapalı Rekreasyon Tesislerinde Kullanıcıların Akış Deneyimi, Seyahat ve Otel İşletmeciliği Dergisi, 12 (2): 6-25.
  • Kim, M. ve Thapa, B. (2018). Perceived Value and Flow Experience: Application in a Nature-Based Tourism Context, Journal of Destination Marketing & Management, 8 (Haziran): 373-384.
  • Kocabulut, Ö. ve Albayrak, T. (2017). Web Sitesi Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi, Anatolia: Turizm Araştırmaları Dergisi, 28 (2): 293-303.
  • O’Cass, A. ve Carlson, J. (2010). Examining The Effects Of Website-induced Flow in Professional Sporting Team Websites, Internet Research, 20 (2): 115-134.
  • Oliver, R. L. (1981). Measurement and Evaluation of Satisfaction Processes in Retail Settings, Journal of Retailing, 57 (3): 25-48.
  • Özdamar, K. (2002). Paket Programlarla İstatistiksel Veri Analizi- 1. (4.Baskı). Eskişehir: Kaan Kitabevi.
  • Özkara, B. Y., ve Özmen, M. (2016). Akış Deneyimine İlişkin Kavramsal Bir Model Önerisi, Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 11 (3): 71-100.
  • Pelet, J. É., Ettis, S. ve Cowart, K. (2017). Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use, Information & Management, 54 (1): 115- 128.
  • Qunming, Z., Rong, T., Ting, M., Nijing, D. ve Jia, L. (2017). Flow Experience Study of Eco-Tourists: A Case Study of Hunan Daweishan Mountain Ski Area, Journal of Resources and Ecology, 8 (5): 494-502.
  • Su, Y. S., Chiang, W. L., Lee, C. T. J. ve Chang, H. C. (2016). The Effect of Flow Experience on Player Loyalty in Mobile Game Application, Computers in Human Behavior, 63: 240-248.
  • Tsaur, S. H., Yen, C. H. ve Hsiao, S. L. (2013). Transcendent Experience, Flow and Happiness for Mountain Climbers, International Journal of Tourism Research, 15 (4): 360-374.
  • Veasna, S., Wu, W. Y. ve Huang, C. H. (2013). The Impact of Destination Source Credibility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image, Tourism Management, 36 (Haziran): 511-526.
  • Vengesayi, S. (2003). A Conceptual Model of Tourism Destination Competitiveness and Attractiveness, ANZMAC Konferansı (ss. 637-647). Avustralya: Adelaide.
  • Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using Smartpls, Marketing Bulletin, 24 (1): 1-32.
  • Wu, C. H. J. ve Liang, R. D. (2011). The Relationship between White-Water Rafting Experience Formation and Customer Reaction: A Flow Theory Perspective, Tourism Management, 32 (2): 317-325.
  • Zátori, A., Michalkó, G., Nagy, J. T., Kulcsár, N. ve Balizs, D. (2017). The Tourist Experience of Domestic VFR Travellers: The Case of Hungary, Current Issues in Tourism, 1-23.

Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme

Year 2020, Volume: 31 Issue: 1, 63 - 73, 02.04.2020
https://doi.org/10.17123/atad.713575

Abstract

Ulusal yazında turistlerin algılarını ortaya koymaya yönelik çok fazla araştırma bulunmasına karşın, akış deneyimini ele alan çalışma sayısı oldukça azdır. Akış, dinlence eyleminin çekirdeğini oluşturmakta ve kişilerin mutlulukları ile memnuniyetlerine etki edebilmektedir. Bu çalışma, akış deneyiminin (zamanın dönüşümü, ototelik deneyim, öz bilinç kaybı, odaklanma) memnuniyet üzerindeki etkisini incelemeyi amaçlamıştır. Çalışmada, turistlerden 317 kullanılabilir anket elde edilmiştir ve kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile test edilmiştir. Sonuç olarak, ototelik deneyim ile öz bilinç kaybının turistlerin memnuniyetleri üzerinde etkili olduğu ortaya konmuştur. Elde edilen bulgular ışığında, teorik ve uygulamaya yönelik önerilerde bulunulmuştur.

References

  • Ali, F. (2016). Hotel Website Quality, Perceived Flow, Customer Satisfaction and Purchase Intention, Journal of Hospitality and Tourism Technology, 7 (2): 213-228.
  • Ayazlar, R. A. (2015). Akış Deneyiminin Yamaç Paraşütü Deneyim Doyumu ve Yaşam Doyumuna Etkileri (Basılmamış Doktora Tezi). Aydın: Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
  • Ayazlar, R. A. ve Yüksel, A. (2018). Flow Experience in Paragliding: Effects on Experience and Life Satisfaction, Tourism Analysis, 23 (4): 461-473.
  • Bilgihan, A., Nusair, K., Okumus, F. ve Cobanoglu, C. (2015). Applying Flow Theory to Booking Experiences: An Integrated Model in an Online Service Context, Information & Management, 52 (6): 668-678.
  • Chen, C. F. ve Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists, Tourism Management, 31 (1): 29-35.
  • Chen, H., Wigand, R. T. ve Nilan, M. (2000). Exploring Web Users’ Optimal Flow Experiences, Information Technology & People, 13 (4): 263-281.
  • Chen, J. V., Htaik, S., Hiele, T. M. ve Chen, C. (2017). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk, Journal of Quality Assurance in Hospitality & Tourism, 18 (1): 25-44.
  • Cheng, T. M., Hung, S. H. ve Chen, M. T. (2016). The Influence of Leisure Involvement on Flow Experience During Hiking Activity: Using Psychological Commitment as a Mediate Variable, Asia Pacific Journal of Tourism Research, 21 (1): 1-19.
  • Coffey, J. K. ve Csikszentmihalyi, M. (2016). Finding Flow as a Tourist: Using Optimal Experiences to Improve Health. İçinde; M.K. Smith ve L. Puczkó (Editörler) The Routledge Handbook of Health Tourism (ss. 79-88). Londra: Routledge Yayıncılık.
  • Csikszentmihalyi, M. (1977). Beyond Boredom and Anxiety. (2. Baskı). San Francisco: Jossey-Bass.
  • Csikszentmihalyi, M. (1990). Flow. The Psychology of Optimal Experience. New York: Harper.
  • Csikszentmihalyi, M. (1997). Finding Flow: The Psychology of Engagement with Everyday Life. New York: Basic Books.
  • Çeşmeci, N. (2018). Yürüyüş Deneyimine Yönelik Akış Durumunun Algılanan Değere ve Davranışsal Niyete Etkisi (Basılmamış Doktora Tezi). Mersin: Mersin Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı.
  • Çetin, G. ve Bilgihan, A. (2016). Components of Cultural Tourists’ Experiences in Destinations, Current Issues in Tourism, 19 (2): 137-154.
  • Filep, S. (2008). Applying the Dimensions of Flow to Explore Visitor Engagement and Satisfaction, Visitor Studies, 11 (1): 90-108.
  • Filep, S. (2009). Tourists’ Happiness Through the Lens of Positive Psychology (Basılmamış Doktora Tezi). Douglas: James Cook University School of Business.
  • Frochot, I., Elliot, S. ve Kreziak, D. (2017). Digging Deep into The Experience–Flow and Immersion Patterns in a Mountain Holiday, International Journal of Culture, Tourism and Hospitality Research, 11 (1): 81-91.
  • Gall, M. D., Borg, W. R., ve Gall, J. P. (1996). Educational research: An introduction. (6. Baskı). White Plains, NY, İngiltere: Longman Yayıncılık.
  • Ghani, J. A., Supnick, R. ve Rooney, P. (1991). The Experience of Flow in Computer-Mediated and in Face-to-Face Groups, ICIS 1991 Proceeding (ss. 229-237). ABD: New York.
  • Hair, J. F., Risher, J. J., Sarstedt, M., ve Ringle, C. M. (2019). When to Use and How to Report the Results of PLSSEM, European Business Review, 31 (1): 2-24.
  • Hinkin, T. R. (1995). A Review of Scale Development Practices in the Study of Organizations, Journal of Management, 21 (5): 967–988.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives, Structural Equation Modeling: A Multidisciplinary Journal, 6 (1): 1-55.
  • İlban, M. O., Bezirgan, M. ve Çolakoğlu, F. (2016). Termal Otellerde Algılanan Hizmet Kalitesi, Memnuniyet ve Davranışsal Niyetler Arasındaki İlişkilerin İncelenmesi: Edremit Örneği, Anatolia: Turizm Araştırmaları Dergisi, 27 (2): 181-194.
  • Kaya, B., Metin, T. ve Kozak, M. A. (2015). Kapalı Rekreasyon Tesislerinde Kullanıcıların Akış Deneyimi, Seyahat ve Otel İşletmeciliği Dergisi, 12 (2): 6-25.
  • Kim, M. ve Thapa, B. (2018). Perceived Value and Flow Experience: Application in a Nature-Based Tourism Context, Journal of Destination Marketing & Management, 8 (Haziran): 373-384.
  • Kocabulut, Ö. ve Albayrak, T. (2017). Web Sitesi Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi, Anatolia: Turizm Araştırmaları Dergisi, 28 (2): 293-303.
  • O’Cass, A. ve Carlson, J. (2010). Examining The Effects Of Website-induced Flow in Professional Sporting Team Websites, Internet Research, 20 (2): 115-134.
  • Oliver, R. L. (1981). Measurement and Evaluation of Satisfaction Processes in Retail Settings, Journal of Retailing, 57 (3): 25-48.
  • Özdamar, K. (2002). Paket Programlarla İstatistiksel Veri Analizi- 1. (4.Baskı). Eskişehir: Kaan Kitabevi.
  • Özkara, B. Y., ve Özmen, M. (2016). Akış Deneyimine İlişkin Kavramsal Bir Model Önerisi, Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 11 (3): 71-100.
  • Pelet, J. É., Ettis, S. ve Cowart, K. (2017). Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use, Information & Management, 54 (1): 115- 128.
  • Qunming, Z., Rong, T., Ting, M., Nijing, D. ve Jia, L. (2017). Flow Experience Study of Eco-Tourists: A Case Study of Hunan Daweishan Mountain Ski Area, Journal of Resources and Ecology, 8 (5): 494-502.
  • Su, Y. S., Chiang, W. L., Lee, C. T. J. ve Chang, H. C. (2016). The Effect of Flow Experience on Player Loyalty in Mobile Game Application, Computers in Human Behavior, 63: 240-248.
  • Tsaur, S. H., Yen, C. H. ve Hsiao, S. L. (2013). Transcendent Experience, Flow and Happiness for Mountain Climbers, International Journal of Tourism Research, 15 (4): 360-374.
  • Veasna, S., Wu, W. Y. ve Huang, C. H. (2013). The Impact of Destination Source Credibility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image, Tourism Management, 36 (Haziran): 511-526.
  • Vengesayi, S. (2003). A Conceptual Model of Tourism Destination Competitiveness and Attractiveness, ANZMAC Konferansı (ss. 637-647). Avustralya: Adelaide.
  • Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using Smartpls, Marketing Bulletin, 24 (1): 1-32.
  • Wu, C. H. J. ve Liang, R. D. (2011). The Relationship between White-Water Rafting Experience Formation and Customer Reaction: A Flow Theory Perspective, Tourism Management, 32 (2): 317-325.
  • Zátori, A., Michalkó, G., Nagy, J. T., Kulcsár, N. ve Balizs, D. (2017). The Tourist Experience of Domestic VFR Travellers: The Case of Hungary, Current Issues in Tourism, 1-23.
There are 39 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Sezer Karasakal 0000-0002-4713-2735

Publication Date April 2, 2020
Published in Issue Year 2020 Volume: 31 Issue: 1

Cite

APA Karasakal, S. (2020). Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme. Anatolia: Turizm Araştırmaları Dergisi, 31(1), 63-73. https://doi.org/10.17123/atad.713575
AMA Karasakal S. Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme. Anatolia: Turizm Araştırmaları Dergisi. April 2020;31(1):63-73. doi:10.17123/atad.713575
Chicago Karasakal, Sezer. “Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme”. Anatolia: Turizm Araştırmaları Dergisi 31, no. 1 (April 2020): 63-73. https://doi.org/10.17123/atad.713575.
EndNote Karasakal S (April 1, 2020) Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme. Anatolia: Turizm Araştırmaları Dergisi 31 1 63–73.
IEEE S. Karasakal, “Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme”, Anatolia: Turizm Araştırmaları Dergisi, vol. 31, no. 1, pp. 63–73, 2020, doi: 10.17123/atad.713575.
ISNAD Karasakal, Sezer. “Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme”. Anatolia: Turizm Araştırmaları Dergisi 31/1 (April 2020), 63-73. https://doi.org/10.17123/atad.713575.
JAMA Karasakal S. Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme. Anatolia: Turizm Araştırmaları Dergisi. 2020;31:63–73.
MLA Karasakal, Sezer. “Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme”. Anatolia: Turizm Araştırmaları Dergisi, vol. 31, no. 1, 2020, pp. 63-73, doi:10.17123/atad.713575.
Vancouver Karasakal S. Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme. Anatolia: Turizm Araştırmaları Dergisi. 2020;31(1):63-7.