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Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma

Year 2022, Volume: 33 Issue: 1, 7 - 17, 14.06.2022
https://doi.org/10.17123/atad.773240

Abstract

Airbnb; gerek arz gerekse talep açısından hızla büyüyen bir alternatif konaklama sektörü olarak ortaya çıkmıştır.
Airbnb ile ilgili bu hızlı yükseliş, kullanıcıların deneyimlerini araştırmayı gerekli kılmaktadır. Alanyazında
konaklama işletmelerine yönelik misafir şikâyetleri üzerine yapılan araştırmalara karşın; Airbnb kullanıcılarının
şikâyetleri üzerine hem ulusal hem de uluslararası alanyazında yeterince araştırma yapılmamıştır. Bu
anlamda, çalışmanın amacı İstanbul’daki Airbnb kullanıcılarının şikâyetlerini incelemektir. Bu amaçla “Inside
Airbnb” veri tabanından alınan 580 olumsuz görüş, içerik analizi tekniğiyle çözümlenmiştir. İçerik analizinin
yanı sıra, bulgular Nvivo12 kelime bulutu oluşturularak desteklenmiştir. Analiz sonucunda şikâyetler, üç ana
boyut ve 23 alt temaya ayrılmıştır. Bu şikâyetler; ‘‘ev ile ilgili şikâyetler’’, ‘‘ev sahibi ile ilgili şikâyetler’’ ve ‘‘diğer
şikâyetler’’ olarak belirlenmiştir. Bu çalışma, Airbnb kullanıcılarının şikâyetlerini belirleyerek, alternatif konaklama
endüstrisinde e-şikâyetlerle ilgili sınırlı olan alanyazına katkı sağlamakta ve bu sektörde halihazırdaki
Airbnb ev sahipleri için uygulamaya yönelik öneriler sunmaktadır.

Thanks

Yazarlar, bu çalışmanın ortaya çıkmasında yardım ve katkılarını esirgemeyen Doç. Dr. Zaid Alrawadieh’e teşekkürlerini sunmaktadır.

References

  • Airdna (2019), https://www.airdna.co/vacation-rental-data/app/tr/default/istanbul/overview, Erişim tarihi: 5 Ekim 2019.
  • Alrawadieh Z. ve Demirdelen, D. (2019). Turizm ve Ağırlama Endüstrisinde Paylaşım Ekonomisi. Ankara: Detay Yayıncılık.
  • Alrawadieh, Z., Guttentag, D., Cifci, M. A. ve Cetin, G. (2020). Budget and Midrange Hotel Managers’ Perceptions of and Responses to Airbnb, International Journal of Contemporary Hospitality Management, 32(2): 588-604.
  • Alrawadieh, Z. ve Law, R. (2019). Determinants Of Hotel Guests’ Satisfaction From The Perspective Of Online Hotel Reviewers, International Journal of Culture, Tourism and Hospitality Research, 13(1): 84-97.
  • Alrawadieh, Z., Alrawadieh, Z. ve Kozak, M. (2019). Exploring The Impact Of Tourist Harassment On Destination Image, Tourist Expenditure, and Destination Loyalty, Tourism Management, 73: 13-20.
  • Barreda, A. ve Bilgihan, A. (2013). An Analysis Of User-Generated Content For Hotel Experiences, Journal of Hospitality and Tourism Technology, 4(3): 263-280.
  • Berezina, K., Bilgihan, A., Cobanoglu, C. ve Okumus, F. (2016). Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining Of Online Hotel Reviews, Journal of Hospitality Marketing & Management, 25(1): 1-24.
  • Cantallops, A. S. ve Salvi, F. (2014). New Consumer Behavior: A Review of Research on Ewom and Hotels. International Journal of Hospitality Management, 36: 41-51.
  • Cheng, M. ve Jin, X. (2019). What Do Airbnb Users Care About? An Analysis of Online Review Comments, International Journal of Hospitality Management, 76: 58-70.
  • Chung, N. ve Koo, C. (2015). The Use of Social Media in Travel Information Search. Telematics and Informatics, 32(2): 215-229.
  • Demirdelen Alrawadieh, D., Dinçer, M. Z. ve Dinçer, F. İ. (2020). Airbnb Aracılığıyla Konaklama Yapan Misafirlerin Memnuniyet Düzeylerini Etkileyen Faktörlerin Belirlenmesine Yönelik Netnografik Bir Araştırma, Uluslararası Güncel Turizm Araştırmaları Dergisi, 4 (1): 1-14.
  • Demirdelen Alrawadieh, D., Dinçer, M. Z. ve Dinçer, F. İ. (2020). Airbnb Aracılığıyla Konaklama Yapan Misafirlerin Memnuniyet Düzeylerini Etkileyen Faktörlerin Belirlenmesine Yönelik Netnografik Bir Araştırma, Uluslararası Güncel Turizm Araştırmaları Dergisi, 4 (1): 1-14.
  • Dinçer, M. Z. ve Alrawadieh, Z. (2017). Negative Word Of Mouse in The Hotel İndustry: A Content Analysis Of Online Reviews On Luxury Hotels İn Jordan, Journal of Hospitality Marketing & Management, 26(8): 785-804.
  • Ekiz, E., Khoo-Lattimore, C. ve Memarzadeh, F. (2012). Air The Anger: Investigating Online Complaints on Luxury Hotels, Journal of Hospitality and Tourism Technology, 3(2): 96-106.
  • Ert, E. ve Fleischer, A. (2019). The Evolution Of Trust İn Airbnb: A Case of Home Rental, Annals of Tourism Research, 75: 279-287.
  • Ert, E., Fleischer, A. ve Magen, N. (2016). Trust and Reputation in the Sharing Economy: The Role of Personal Photos in Airbnb, Tourism Management, 55: 62-73.
  • Fernandes, T. ve Fernandes, F. (2018). Sharing Dissatisfaction Online: Analyzing the Nature And Predictors of Hotel Guests Negative Reviews, Journal of Hospitality Marketing & Management, 27(2): 127-150.
  • Guttentag, D., Smith, S., Potwarka, L. ve Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study, Journal of Travel Research, 57(3): 342-359.
  • Hu, N., Zhang, T., Gao, B. ve Bose, I. (2019). What Do Hotel Customers Complain About? Text Analysis Using Structural Topic Model, Tourism Management, 72: 417-426.
  • Jalilvand, M. R., Samiei, N., Dini, B. ve Manzari, P. Y. (2012). Examining The Structural Relationships of Electronic Word of Mouth, Destination Image, Tourist Attitude Toward Destination And Travel Intention: An Integrated Approach, Journal of Destination Marketing & Management, 1(1-2): 134-143.
  • Ju, Y., Back, K. J., Choi, Y. ve Lee, J. S. (2019). Exploring Airbnb Service Quality Attributes And Their Asymmetric Effects on Customer Satisfaction, International Journal of Hospitality Management, 77: 342-352.
  • Kılıç, B. ve Ok, S. (2012). Otel İşletmelerinde Müşteri Şikayetleri ve Şikayetlerin Değerlendirilmesi, Journal of Yasar University, 25 (7): 4189-4202.
  • Kılıç, B. ve Ok, S. (2012). Otel İşletmelerinde Müşteri Şikayetleri ve Şikayetlerin Değerlendirilmesi, Journal of Yasar University, 25 (7): 4189-4202.
  • Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. London: Sage Publications.
  • Law, R., Buhalis, D. ve Cobanoglu, C. (2014). Progress on Information and Communication Technologies in Hospitality And Tourism, International Journal of Contemporary Hospitality Management, 26(5): 727-750.
  • Lee, S. ve Kim, D. Y. (2018). The Effect of Hedonic and Utilitarian Values on Satisfaction And Loyalty of Airbnb Users, International Journal of Contemporary Hospitality Management, 30(3): 1332-1351.
  • Litvin, S. W., Goldsmith, R. E. ve Pan, B. (2008). Electronic Word-Of-Mouth in Hospitality And Tourism Management. Tourism Management, 29(3): 458-468.
  • Lu, L., Gursoy, D., Chi, C. G. Q. ve Xiao, G. (2018). Developing A Consumer Complaining And Recovery Effort Scale, Journal of Hospitality & Tourism Research, 42(5): 686-715.
  • Lune, H. ve Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences. Boston, MA: Pearson.
  • Lune, H. ve Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences. Boston, MA: Pearson.
  • Mate, M. J., Trupp, A. ve Pratt, S. (2019). Managing Negative Online Accommodation Reviews: Evidence From The Cook Islands, Journal of Travel & Tourism Marketing, 36(5): 627-644.
  • Moon, H., Wei, W. ve Miao, L. (2019). Complaints And Resolutions in A Peer-To-Peer Business Model, International Journal of Hospitality Management, 81: 239-248.
  • Munar, A. M. ve Jacobsen, J. K. S. (2013). Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources, Scandinavian Journal of Hospitality and Tourism, 13(1), 1-19.
  • Oskam, J. ve Boswijk, A. (2016). Airbnb: The Future of Networked Hospitality Businesses, Journal of Tourism Futures, 2(1): 22-42.
  • Padma, P. ve Ahn, J. (2020). Guest Satisfaction & Dissatisfaction in Luxury Hotels: An Application of Big Data, International Journal of Hospitality Management, 84: 1-8.
  • Pera, R., Viglia, G., Grazzini, L. ve Dalli, D. (2019). When Empathy Prevents Negative Reviewing Behavior, Annals of Tourism Research, 75: 265-278.
  • Sahin, I., Gulmez, M. Ve Kitapci, O. (2017). E-Complaint Tracking and Online Problem-Solving Strategies in Hospitality Management: Plumbing The Depths Of Reviews and Responses on Tripadvisor, Journal of Hospitality and Tourism Technology, 8(3): 372-394.
  • Sánchez-García, I. ve Currás-Pérez, R. (2011). Effects Of Dissatisfaction in Tourist Services: The Role of Anger and Regret, Tourism Management, 32(6): 1397-1406.
  • Sotiriadis, M. D. ve Van Zyl, C. (2013). Electronic Word-Of-Mouth and Online Reviews in Tourism Services: The Use Of Twitter By Tourists. Electronic Commerce Research, 13(1): 103-124.
  • Sthapit, E. (2019). My Bad For Wanting To Try Something Unique: Sources Of Value Co-Destruction İn The Airbnb Context, Current Issues in Tourism, 22(20): 2462-2465.
  • Sthapit, E. ve Björk, P. (2019). Sources of Distrust: Airbnb Guests' Perspectives, Tourism Management Perspectives, 31: 245-253.
  • Sthapit, E. ve Jiménez-Barreto, J. (2019). You Never Know What You Will Get in an Airbnb: Poor Communication Destroys Value For Guests, Current Issues in Tourism, 22(19): 2315-2318.
  • Tussyadiah, I. P. (2016). Factors of Satisfaction and Intention To Use Peer-To-Peer Accommodation, International Journal of Hospitality Management, 55: 70-80.

Delving into Airbnb Users’ Sources of Disappointment

Year 2022, Volume: 33 Issue: 1, 7 - 17, 14.06.2022
https://doi.org/10.17123/atad.773240

Abstract

Airbnb has grown rapidly with a large supply and a consistently increased demand. The rapid rise of the
Airbnb business model warrants deeper understanding of its users’ experiences. Against a redundant amount
of research addressing guest complaints in the traditional hotel industry, very little has been done so far to
identify the nature of complaints aired by Airbnb users. With these thoughts in minds, the aim of the study is
to develop a typology of complaints as experienced by Airbnb users. For this purpose, a total of 580 negative
reviews retrieved from “Inside Airbnb” database were content analysed. The manual content analysis process
was also supported by a Word Cloud using Nvivo12. The analysis resulted in identifying 23 complaints under
3 broad dimensions. These dimensions were labelled as ‘‘property-related complaints’’, ‘‘host-related complaints’’
and ‘‘other complaints’’. By identifying what Airbnb users complain about, the present study is expected
to contribute to the limited literature on e-complaints in the hospitality industry.

References

  • Airdna (2019), https://www.airdna.co/vacation-rental-data/app/tr/default/istanbul/overview, Erişim tarihi: 5 Ekim 2019.
  • Alrawadieh Z. ve Demirdelen, D. (2019). Turizm ve Ağırlama Endüstrisinde Paylaşım Ekonomisi. Ankara: Detay Yayıncılık.
  • Alrawadieh, Z., Guttentag, D., Cifci, M. A. ve Cetin, G. (2020). Budget and Midrange Hotel Managers’ Perceptions of and Responses to Airbnb, International Journal of Contemporary Hospitality Management, 32(2): 588-604.
  • Alrawadieh, Z. ve Law, R. (2019). Determinants Of Hotel Guests’ Satisfaction From The Perspective Of Online Hotel Reviewers, International Journal of Culture, Tourism and Hospitality Research, 13(1): 84-97.
  • Alrawadieh, Z., Alrawadieh, Z. ve Kozak, M. (2019). Exploring The Impact Of Tourist Harassment On Destination Image, Tourist Expenditure, and Destination Loyalty, Tourism Management, 73: 13-20.
  • Barreda, A. ve Bilgihan, A. (2013). An Analysis Of User-Generated Content For Hotel Experiences, Journal of Hospitality and Tourism Technology, 4(3): 263-280.
  • Berezina, K., Bilgihan, A., Cobanoglu, C. ve Okumus, F. (2016). Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining Of Online Hotel Reviews, Journal of Hospitality Marketing & Management, 25(1): 1-24.
  • Cantallops, A. S. ve Salvi, F. (2014). New Consumer Behavior: A Review of Research on Ewom and Hotels. International Journal of Hospitality Management, 36: 41-51.
  • Cheng, M. ve Jin, X. (2019). What Do Airbnb Users Care About? An Analysis of Online Review Comments, International Journal of Hospitality Management, 76: 58-70.
  • Chung, N. ve Koo, C. (2015). The Use of Social Media in Travel Information Search. Telematics and Informatics, 32(2): 215-229.
  • Demirdelen Alrawadieh, D., Dinçer, M. Z. ve Dinçer, F. İ. (2020). Airbnb Aracılığıyla Konaklama Yapan Misafirlerin Memnuniyet Düzeylerini Etkileyen Faktörlerin Belirlenmesine Yönelik Netnografik Bir Araştırma, Uluslararası Güncel Turizm Araştırmaları Dergisi, 4 (1): 1-14.
  • Demirdelen Alrawadieh, D., Dinçer, M. Z. ve Dinçer, F. İ. (2020). Airbnb Aracılığıyla Konaklama Yapan Misafirlerin Memnuniyet Düzeylerini Etkileyen Faktörlerin Belirlenmesine Yönelik Netnografik Bir Araştırma, Uluslararası Güncel Turizm Araştırmaları Dergisi, 4 (1): 1-14.
  • Dinçer, M. Z. ve Alrawadieh, Z. (2017). Negative Word Of Mouse in The Hotel İndustry: A Content Analysis Of Online Reviews On Luxury Hotels İn Jordan, Journal of Hospitality Marketing & Management, 26(8): 785-804.
  • Ekiz, E., Khoo-Lattimore, C. ve Memarzadeh, F. (2012). Air The Anger: Investigating Online Complaints on Luxury Hotels, Journal of Hospitality and Tourism Technology, 3(2): 96-106.
  • Ert, E. ve Fleischer, A. (2019). The Evolution Of Trust İn Airbnb: A Case of Home Rental, Annals of Tourism Research, 75: 279-287.
  • Ert, E., Fleischer, A. ve Magen, N. (2016). Trust and Reputation in the Sharing Economy: The Role of Personal Photos in Airbnb, Tourism Management, 55: 62-73.
  • Fernandes, T. ve Fernandes, F. (2018). Sharing Dissatisfaction Online: Analyzing the Nature And Predictors of Hotel Guests Negative Reviews, Journal of Hospitality Marketing & Management, 27(2): 127-150.
  • Guttentag, D., Smith, S., Potwarka, L. ve Havitz, M. (2018). Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study, Journal of Travel Research, 57(3): 342-359.
  • Hu, N., Zhang, T., Gao, B. ve Bose, I. (2019). What Do Hotel Customers Complain About? Text Analysis Using Structural Topic Model, Tourism Management, 72: 417-426.
  • Jalilvand, M. R., Samiei, N., Dini, B. ve Manzari, P. Y. (2012). Examining The Structural Relationships of Electronic Word of Mouth, Destination Image, Tourist Attitude Toward Destination And Travel Intention: An Integrated Approach, Journal of Destination Marketing & Management, 1(1-2): 134-143.
  • Ju, Y., Back, K. J., Choi, Y. ve Lee, J. S. (2019). Exploring Airbnb Service Quality Attributes And Their Asymmetric Effects on Customer Satisfaction, International Journal of Hospitality Management, 77: 342-352.
  • Kılıç, B. ve Ok, S. (2012). Otel İşletmelerinde Müşteri Şikayetleri ve Şikayetlerin Değerlendirilmesi, Journal of Yasar University, 25 (7): 4189-4202.
  • Kılıç, B. ve Ok, S. (2012). Otel İşletmelerinde Müşteri Şikayetleri ve Şikayetlerin Değerlendirilmesi, Journal of Yasar University, 25 (7): 4189-4202.
  • Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. London: Sage Publications.
  • Law, R., Buhalis, D. ve Cobanoglu, C. (2014). Progress on Information and Communication Technologies in Hospitality And Tourism, International Journal of Contemporary Hospitality Management, 26(5): 727-750.
  • Lee, S. ve Kim, D. Y. (2018). The Effect of Hedonic and Utilitarian Values on Satisfaction And Loyalty of Airbnb Users, International Journal of Contemporary Hospitality Management, 30(3): 1332-1351.
  • Litvin, S. W., Goldsmith, R. E. ve Pan, B. (2008). Electronic Word-Of-Mouth in Hospitality And Tourism Management. Tourism Management, 29(3): 458-468.
  • Lu, L., Gursoy, D., Chi, C. G. Q. ve Xiao, G. (2018). Developing A Consumer Complaining And Recovery Effort Scale, Journal of Hospitality & Tourism Research, 42(5): 686-715.
  • Lune, H. ve Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences. Boston, MA: Pearson.
  • Lune, H. ve Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences. Boston, MA: Pearson.
  • Mate, M. J., Trupp, A. ve Pratt, S. (2019). Managing Negative Online Accommodation Reviews: Evidence From The Cook Islands, Journal of Travel & Tourism Marketing, 36(5): 627-644.
  • Moon, H., Wei, W. ve Miao, L. (2019). Complaints And Resolutions in A Peer-To-Peer Business Model, International Journal of Hospitality Management, 81: 239-248.
  • Munar, A. M. ve Jacobsen, J. K. S. (2013). Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources, Scandinavian Journal of Hospitality and Tourism, 13(1), 1-19.
  • Oskam, J. ve Boswijk, A. (2016). Airbnb: The Future of Networked Hospitality Businesses, Journal of Tourism Futures, 2(1): 22-42.
  • Padma, P. ve Ahn, J. (2020). Guest Satisfaction & Dissatisfaction in Luxury Hotels: An Application of Big Data, International Journal of Hospitality Management, 84: 1-8.
  • Pera, R., Viglia, G., Grazzini, L. ve Dalli, D. (2019). When Empathy Prevents Negative Reviewing Behavior, Annals of Tourism Research, 75: 265-278.
  • Sahin, I., Gulmez, M. Ve Kitapci, O. (2017). E-Complaint Tracking and Online Problem-Solving Strategies in Hospitality Management: Plumbing The Depths Of Reviews and Responses on Tripadvisor, Journal of Hospitality and Tourism Technology, 8(3): 372-394.
  • Sánchez-García, I. ve Currás-Pérez, R. (2011). Effects Of Dissatisfaction in Tourist Services: The Role of Anger and Regret, Tourism Management, 32(6): 1397-1406.
  • Sotiriadis, M. D. ve Van Zyl, C. (2013). Electronic Word-Of-Mouth and Online Reviews in Tourism Services: The Use Of Twitter By Tourists. Electronic Commerce Research, 13(1): 103-124.
  • Sthapit, E. (2019). My Bad For Wanting To Try Something Unique: Sources Of Value Co-Destruction İn The Airbnb Context, Current Issues in Tourism, 22(20): 2462-2465.
  • Sthapit, E. ve Björk, P. (2019). Sources of Distrust: Airbnb Guests' Perspectives, Tourism Management Perspectives, 31: 245-253.
  • Sthapit, E. ve Jiménez-Barreto, J. (2019). You Never Know What You Will Get in an Airbnb: Poor Communication Destroys Value For Guests, Current Issues in Tourism, 22(19): 2315-2318.
  • Tussyadiah, I. P. (2016). Factors of Satisfaction and Intention To Use Peer-To-Peer Accommodation, International Journal of Hospitality Management, 55: 70-80.
There are 43 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Derya Demirdelen 0000-0002-7554-2256

Mithat Dinçer 0000-0002-4928-8303

Fusun Istanbullu Dincer 0000-0003-2338-2462

Publication Date June 14, 2022
Published in Issue Year 2022 Volume: 33 Issue: 1

Cite

APA Demirdelen, D., Dinçer, M., & Istanbullu Dincer, F. (2022). Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 33(1), 7-17. https://doi.org/10.17123/atad.773240
AMA Demirdelen D, Dinçer M, Istanbullu Dincer F. Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi. June 2022;33(1):7-17. doi:10.17123/atad.773240
Chicago Demirdelen, Derya, Mithat Dinçer, and Fusun Istanbullu Dincer. “Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma”. Anatolia: Turizm Araştırmaları Dergisi 33, no. 1 (June 2022): 7-17. https://doi.org/10.17123/atad.773240.
EndNote Demirdelen D, Dinçer M, Istanbullu Dincer F (June 1, 2022) Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi 33 1 7–17.
IEEE D. Demirdelen, M. Dinçer, and F. Istanbullu Dincer, “Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma”, Anatolia: Turizm Araştırmaları Dergisi, vol. 33, no. 1, pp. 7–17, 2022, doi: 10.17123/atad.773240.
ISNAD Demirdelen, Derya et al. “Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma”. Anatolia: Turizm Araştırmaları Dergisi 33/1 (June 2022), 7-17. https://doi.org/10.17123/atad.773240.
JAMA Demirdelen D, Dinçer M, Istanbullu Dincer F. Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi. 2022;33:7–17.
MLA Demirdelen, Derya et al. “Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma”. Anatolia: Turizm Araştırmaları Dergisi, vol. 33, no. 1, 2022, pp. 7-17, doi:10.17123/atad.773240.
Vancouver Demirdelen D, Dinçer M, Istanbullu Dincer F. Airbnb Kullanıcılarının ‘‘Hayal Kırıklığı’’ Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi. 2022;33(1):7-17.