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İMALAT FİRMALARININ YENİ ÜRÜN GELİŞTİRME PERFORMANSINI ETKİLEYEN FAKTÖRLER: ISO 1000 FİRMALARINA YÖNELİK BİR ARAŞTIRMA

Year 2006, Volume: 20 Issue: 1, 357 - 375, 27.11.2010

Selçuk Perçin

Abstract

Çalışmanın temel amacı erken tedarikçi katılımı, müşteri katılımı
ve üretim ve pazarlama birimleri arasındaki bilgi değişimi faktörleri ile yeni
ürün geliştirme performansı arasındaki ilişkileri ISO firmaları kapsamında
incelemektir. Bu amaçla tanımlayıcı ve ilişkisel araştırma dizayn yöntemleri bir
arada kullanılarak ISO 1000 firmalarına yönelik bir anket geliştirilmiştir. Anket
verilerinin elde edilmesi aşamasında e-mail ve telefon görüşmelerinden
yararlanılmış ve 89 firma değerlendirmeye alınmıştır. Elde edilen bulgular,
bahsedilen faktörler ve yeni ürün geliştirme performansı arasında doğrudan ve
pozitif bir ilişki olduğunu göstermektedir.

Keywords

Yeni Ürün Geliştirme Tedarikçi Katılımı İmalat Firmaları Yapısal eşitlik Modeli Lirsel

References

  • Akgün, A.E., Sezen, B., Lynn, G. (2002) “Yeni Ürün Geliştiren takımlarda Geri Öğrenmeyi Etkileyen Unsurlar ve Geri Öğrenmenin Proje Performansı Üzerine Etkileri”, G.Ü. İ.İ.B.F. Dergisi, 4 (1), s. 101-126.
  • Atuahene-Gima, K. ve Evangelista, F. (2000) “Cross-Functional Influence in New Product Development: An Exploratory study of Marketing and R&D Perspectives”, Management Science, 46 (10), p.1269– 1284.
  • Badri, M., Davis, D. ve Davis, D. (2000) “Operations strategy, environmental uncertainty and performance: a path analytic model of industies in developing countries”, Omega, 28, p.155-173.
  • Bal J. ve Gundry, J. (1999) “Virtual teaming in the automotive supply chain”, Team Performance Management: An International Journal, 5 (6), p.174-193.
  • Bonaccorsi, A. ve Lipparini, A. (1994) “Strategic partnerships in new product development: an Italian case study” Journal of Product Innovation Management, 11, p.134–145.
  • Byrne, B.M. (1998), Structural Equation Modelling with LISREL, PRELIS and SIMPLIS: Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates, Mahwah, New Jersey.
  • Choy K.L., Lee, W.B., Henry, C.W., Lau, L. ve Choy, C. (2005) “A knowledge-based supplier intelligence retrieval system for outsource manufacturing”, Knowledge-Based Systems, 18 (1), February, p.1-17.
  • Clark, K.B., (1989) “Project scope and project performance: the effect of parts strategy and supplier involvement on product development”, Management Science, 35 (10), p. 1247–1263.
  • Cooper, R.G. ve Kleinschmidt, E.J. (1987) “New products: What separates winners from losers?”, Journal of Product Innovation Management, 4 (3), p. 169– 184.
  • Cooper, R.G. ve Kleinschmidt, E.J. (1995) “Benchmarking the firm’s critical success factors in new product development”, Journal of Product Innovation Management, 12 (5), p. 374–391.
  • Dhanaraj, C. ve Beamish, P.W. (2003) “A Resource-Based Approach to the Study of Export Performance”, Journal of Small Business Management, 41 (3), p.242-261.
  • Diamantopoulos, A. ve Siguaw, J. (2000), Introducing Lisrel: A Guide for the Uninitiated, Sage Publications, London.
  • Durukan, T. (2003) “Pazar Ekonomisi Uygualayan İşletmelerin Yeni Ürün Geliştirme ve Ar-Ge Harcamaları: Gelişmiş Batı Ülkeleri ve Türkiye Karşılaştırması”,D.E.Ü. S.B.E. Dergisi, 5 (2), 170-181.
  • Erel, D. (2002), Kurumsal Çevre-Örgüt İlişkileri: Türkiye’deki Sanayi İşletmelerinde ISO 9000 Serisi Kalite Güvencesi Sistemi Uygulamaları Örneği, Yayınlanmamış Doktora Tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü, Yönetim ve Organizasyon Anabilim Dalı, Ankara.
  • Ertuğrul, İ. (2004), “İmalat Sanayinde Ar-Ge Stratejisi Denizli Sanayinde Ar- Ge Çalışmalarına İlişkin Bir Araştırma”, Akdeniz İ.İ.B.F. Dergisi, 7, s. 84-97.
  • Frambach, R.T., Prabhu, J. ve Verhallen, T.M.M. (2003) “The influence of business strategy on new product activity: The role of market orientation”, International Journal of Research in Marketing, 20, p. 377–397.
  • Gemser, G. ve Leenders, M.A.A. (2001) “How integrating industrial design in the product development process impacts on company performance”, The Journal of Product Innovation Management, 18, p. 28–38.
  • Gerbing, D.W. ve Anderson, J.C. (1988) “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment”, Journal of Marketing Research, 25 (2) p. 186-192.
  • Gursoy, D. ve Gavcar, E. (2003) “International Leisure Tourists’ Involvement Profile”, Annals of Tourism Research, 30 (4), p. 906-926.
  • Güleş, H.K., Bülbül, H. (2003) “İşletmelerde Proaktif Bir Strateji Olarak Yenilikçilik: 500 Büyük Sanayi İşletmesi Üzerine Bir Uygulama”, D.E.Ü. İşletme Fakültesi Dergisi, 4 (1), s.40-63.
  • Güleş, H.K., Bülbül, H. (2004) “Yeni Ürün Performansının Artırılmasında Ürün Geliştirme Yöntemlerinin Etkisi: Sanayi İşletmelerinde Bir Saha Araştırması”, A.Ü.İ.İ.B.F. Dergisi, 18 (1-2), s.147-167.
  • Huanga, X., Soutarb, G.N. ve Brown, A. (2004) “Measuring new product success: an empirical investigation of Australian SMEs”, Industrial Marketing Management, 33, p. 117– 123.
  • Hum, S.H. ve Leow, L.H. (1996) “Strategic Manufacturing Effectiveness; An empirical study based on the Hayes-Wheelwright framework”, International Journal of Operations & Production Management, 16 (4), p. 4-18.
  • Kelloway, E.K. (1998), Using LISREL for structural Equation Modeling: A Researcher’s Guide, Sage Publications, International Educational and Professional Publisher, Thousand Oaks.
  • Kim, J.Y., Wong, V. ve Eng, T.Y. (2005) “Product variety strategy for improving new product development proficiencies”, Technovation, 25 (9), p. 1001–1015.
  • Krause, D.R., Scannel, T.V. ve Calantone, R.J. (2000), “A Structural Analysis of the Effectiveness of Buying Firms’ Strategies to Improve Supplier Performance”, Decision Sciences, 31 (1), p.33-55.
  • Kurtuluş, K. (1998), Pazarlama Araştırmaları, Avcıol Basım-Yayın, Genişletilmiş Altıncı Baskı, İstanbul.
  • Li, T. (1999) “The Impact of the marketing–R&D Interface on New Product Export Performance: A Contingency Analysis”, Journal of International Marketing, 7 (1), p. 10–33.
  • Lin, X. ve Germain, R. (2004) “Antecedents to Customer Involvement in Product Development: Comparing US and Chinese Firms”, European Management Journal 22 (2), p. 244–255.
  • Lu, L.Y.Y. ve Yang, C. (2004) “The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan’s IT industry”, Industrial Marketing Management, 33 (7), p. 593–605.
  • Lukas, B.A. ve Menon, A. (2004) “New product quality: intended and unintended consequences of new product development speed”, Journal of Business Research, 57 (11), p. 1258– 1264.
  • Maylor, H. (2001) “Assessing the relationship between practice changes and process improvement in new product development”, Omega, 29, p. 85-96.
  • Mcivor, R. ve Humphreys, P. (2004) “Early supplier involvement in the design process: lessons from the electronics industry”, Omega, 32, p. 179 – 199.
  • Narasimhan, R. ve Jayaram, J. (1998), “Causal Linkages in Supply Chain Management: An Exploratory Study of North American Manufacturing Firms”, Decision Sciences, 29 (3), p.579-605.
  • Oliver, N., Dostaler, I. ve Dewbery, E. (2004) “New product development benchmarks: The Japanese, North American, and UK consumer electronics industries”, Journal of High Technology Management Research, 15, p. 249–265.
  • Primo, M.A.M. ve Amundson, S.D., (2002) “An exploratory study of the effects of supplier relationships on new product development outcomes”, Journal of Operations Management, 20, p. 33–52.
  • Pujari, D., Peattie, K. ve Wright, G. (2004) “Organizational antecedents of environmental responsiveness in industrial new product development”, Industrial Marketing Management, 33, p. 381– 391.
  • Ross, D.F. (1999), Competing Through Supply Chain Management: Creating Market-Winning Stategies Through Supply Chain Partnerships, Massachusetts: Kluwer Academic Publishers.
  • Shook, C.L., Ketchen, D.J., Hult, G.T.M. ve Kacmar, K.M. (2004) “An Assessment of the Use of Structural Equation Modeling in Strategic Management Research”, Strategic Management Journal, 25 (4), p. 397-404.
  • Song, X.M. ve Parry, M.E. (1992) “The R&D– marketing interface in Japanese high-technology firms”, Journal of Product Innovation Management, 9 (2), p. 91– 112.
  • Sun, H. ve Wing, W.C. (2005) “Critical success factors for new product development in the Hong Kong toy industry”, Technovation, 25 (3), p. 293-303.
  • Swink, M. (2003) “Completing projects on-time: How Project acceleration affects new product development”, Journal of Engineering and Technology Management, 20, p. 319-344.
  • Tzokas, N., Hultink, E.J. ve Hart, S. (2004) “Navigating the new product development process”, Industrial Marketing Management, 33 (7), p. 619-626.
  • Vandenbosch, M.B. (1996) “Confirmatory Compositional Approaches to the Development of Product Spaces”, European Journal of Marketing, 30 (3), p. 23-46.
  • Varela, J. ve Benito, L. (2005) “New product development process in Spanish firms: typology, antecedents and technical/marketing activities”, Technovation, 25 (4), p. 395–405.
  • Wasti, S.A. (2000), “Meyer ve Allen’in Üç Boyutlu Örgütsel Bağlılık Ölçeğinin Geçerlilik ve Güvenilirlik Analizi”, 8. Ulusal Yönetim ve Organizasyon Kongresi, Bildiriler Kitabı, 25-27 Mayıs, Nevşehir, s. 401-410.
  • Yılmaz, H. (2003), Yenilik (İnovasyon), Yeni Ekonomi ve Rekabet, Rekabet Kurumu Uzmanlık Tezleri, Yayın No: 0130, Ankara.
  • ISO, (2004) “Türkiye’nin 500 Büyük Sanayi Kuruluşu”, İstanbul Sanayi Odası Dergisi, Özel Sayı (Ağustos), Sayı:461.
  • ISO, (2004) “Türkiye’nin İkinci 500 Büyük Sanayi Kuruluşu”, İstanbul Sanayi Odası Dergisi, Özel Sayı (Eylül), Sayı:462.

Year 2006, Volume: 20 Issue: 1, 357 - 375, 27.11.2010

Selçuk Perçin

Abstract

References

  • Akgün, A.E., Sezen, B., Lynn, G. (2002) “Yeni Ürün Geliştiren takımlarda Geri Öğrenmeyi Etkileyen Unsurlar ve Geri Öğrenmenin Proje Performansı Üzerine Etkileri”, G.Ü. İ.İ.B.F. Dergisi, 4 (1), s. 101-126.
  • Atuahene-Gima, K. ve Evangelista, F. (2000) “Cross-Functional Influence in New Product Development: An Exploratory study of Marketing and R&D Perspectives”, Management Science, 46 (10), p.1269– 1284.
  • Badri, M., Davis, D. ve Davis, D. (2000) “Operations strategy, environmental uncertainty and performance: a path analytic model of industies in developing countries”, Omega, 28, p.155-173.
  • Bal J. ve Gundry, J. (1999) “Virtual teaming in the automotive supply chain”, Team Performance Management: An International Journal, 5 (6), p.174-193.
  • Bonaccorsi, A. ve Lipparini, A. (1994) “Strategic partnerships in new product development: an Italian case study” Journal of Product Innovation Management, 11, p.134–145.
  • Byrne, B.M. (1998), Structural Equation Modelling with LISREL, PRELIS and SIMPLIS: Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates, Mahwah, New Jersey.
  • Choy K.L., Lee, W.B., Henry, C.W., Lau, L. ve Choy, C. (2005) “A knowledge-based supplier intelligence retrieval system for outsource manufacturing”, Knowledge-Based Systems, 18 (1), February, p.1-17.
  • Clark, K.B., (1989) “Project scope and project performance: the effect of parts strategy and supplier involvement on product development”, Management Science, 35 (10), p. 1247–1263.
  • Cooper, R.G. ve Kleinschmidt, E.J. (1987) “New products: What separates winners from losers?”, Journal of Product Innovation Management, 4 (3), p. 169– 184.
  • Cooper, R.G. ve Kleinschmidt, E.J. (1995) “Benchmarking the firm’s critical success factors in new product development”, Journal of Product Innovation Management, 12 (5), p. 374–391.
  • Dhanaraj, C. ve Beamish, P.W. (2003) “A Resource-Based Approach to the Study of Export Performance”, Journal of Small Business Management, 41 (3), p.242-261.
  • Diamantopoulos, A. ve Siguaw, J. (2000), Introducing Lisrel: A Guide for the Uninitiated, Sage Publications, London.
  • Durukan, T. (2003) “Pazar Ekonomisi Uygualayan İşletmelerin Yeni Ürün Geliştirme ve Ar-Ge Harcamaları: Gelişmiş Batı Ülkeleri ve Türkiye Karşılaştırması”,D.E.Ü. S.B.E. Dergisi, 5 (2), 170-181.
  • Erel, D. (2002), Kurumsal Çevre-Örgüt İlişkileri: Türkiye’deki Sanayi İşletmelerinde ISO 9000 Serisi Kalite Güvencesi Sistemi Uygulamaları Örneği, Yayınlanmamış Doktora Tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü, Yönetim ve Organizasyon Anabilim Dalı, Ankara.
  • Ertuğrul, İ. (2004), “İmalat Sanayinde Ar-Ge Stratejisi Denizli Sanayinde Ar- Ge Çalışmalarına İlişkin Bir Araştırma”, Akdeniz İ.İ.B.F. Dergisi, 7, s. 84-97.
  • Frambach, R.T., Prabhu, J. ve Verhallen, T.M.M. (2003) “The influence of business strategy on new product activity: The role of market orientation”, International Journal of Research in Marketing, 20, p. 377–397.
  • Gemser, G. ve Leenders, M.A.A. (2001) “How integrating industrial design in the product development process impacts on company performance”, The Journal of Product Innovation Management, 18, p. 28–38.
  • Gerbing, D.W. ve Anderson, J.C. (1988) “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment”, Journal of Marketing Research, 25 (2) p. 186-192.
  • Gursoy, D. ve Gavcar, E. (2003) “International Leisure Tourists’ Involvement Profile”, Annals of Tourism Research, 30 (4), p. 906-926.
  • Güleş, H.K., Bülbül, H. (2003) “İşletmelerde Proaktif Bir Strateji Olarak Yenilikçilik: 500 Büyük Sanayi İşletmesi Üzerine Bir Uygulama”, D.E.Ü. İşletme Fakültesi Dergisi, 4 (1), s.40-63.
  • Güleş, H.K., Bülbül, H. (2004) “Yeni Ürün Performansının Artırılmasında Ürün Geliştirme Yöntemlerinin Etkisi: Sanayi İşletmelerinde Bir Saha Araştırması”, A.Ü.İ.İ.B.F. Dergisi, 18 (1-2), s.147-167.
  • Huanga, X., Soutarb, G.N. ve Brown, A. (2004) “Measuring new product success: an empirical investigation of Australian SMEs”, Industrial Marketing Management, 33, p. 117– 123.
  • Hum, S.H. ve Leow, L.H. (1996) “Strategic Manufacturing Effectiveness; An empirical study based on the Hayes-Wheelwright framework”, International Journal of Operations & Production Management, 16 (4), p. 4-18.
  • Kelloway, E.K. (1998), Using LISREL for structural Equation Modeling: A Researcher’s Guide, Sage Publications, International Educational and Professional Publisher, Thousand Oaks.
  • Kim, J.Y., Wong, V. ve Eng, T.Y. (2005) “Product variety strategy for improving new product development proficiencies”, Technovation, 25 (9), p. 1001–1015.
  • Krause, D.R., Scannel, T.V. ve Calantone, R.J. (2000), “A Structural Analysis of the Effectiveness of Buying Firms’ Strategies to Improve Supplier Performance”, Decision Sciences, 31 (1), p.33-55.
  • Kurtuluş, K. (1998), Pazarlama Araştırmaları, Avcıol Basım-Yayın, Genişletilmiş Altıncı Baskı, İstanbul.
  • Li, T. (1999) “The Impact of the marketing–R&D Interface on New Product Export Performance: A Contingency Analysis”, Journal of International Marketing, 7 (1), p. 10–33.
  • Lin, X. ve Germain, R. (2004) “Antecedents to Customer Involvement in Product Development: Comparing US and Chinese Firms”, European Management Journal 22 (2), p. 244–255.
  • Lu, L.Y.Y. ve Yang, C. (2004) “The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan’s IT industry”, Industrial Marketing Management, 33 (7), p. 593–605.
  • Lukas, B.A. ve Menon, A. (2004) “New product quality: intended and unintended consequences of new product development speed”, Journal of Business Research, 57 (11), p. 1258– 1264.
  • Maylor, H. (2001) “Assessing the relationship between practice changes and process improvement in new product development”, Omega, 29, p. 85-96.
  • Mcivor, R. ve Humphreys, P. (2004) “Early supplier involvement in the design process: lessons from the electronics industry”, Omega, 32, p. 179 – 199.
  • Narasimhan, R. ve Jayaram, J. (1998), “Causal Linkages in Supply Chain Management: An Exploratory Study of North American Manufacturing Firms”, Decision Sciences, 29 (3), p.579-605.
  • Oliver, N., Dostaler, I. ve Dewbery, E. (2004) “New product development benchmarks: The Japanese, North American, and UK consumer electronics industries”, Journal of High Technology Management Research, 15, p. 249–265.
  • Primo, M.A.M. ve Amundson, S.D., (2002) “An exploratory study of the effects of supplier relationships on new product development outcomes”, Journal of Operations Management, 20, p. 33–52.
  • Pujari, D., Peattie, K. ve Wright, G. (2004) “Organizational antecedents of environmental responsiveness in industrial new product development”, Industrial Marketing Management, 33, p. 381– 391.
  • Ross, D.F. (1999), Competing Through Supply Chain Management: Creating Market-Winning Stategies Through Supply Chain Partnerships, Massachusetts: Kluwer Academic Publishers.
  • Shook, C.L., Ketchen, D.J., Hult, G.T.M. ve Kacmar, K.M. (2004) “An Assessment of the Use of Structural Equation Modeling in Strategic Management Research”, Strategic Management Journal, 25 (4), p. 397-404.
  • Song, X.M. ve Parry, M.E. (1992) “The R&D– marketing interface in Japanese high-technology firms”, Journal of Product Innovation Management, 9 (2), p. 91– 112.
  • Sun, H. ve Wing, W.C. (2005) “Critical success factors for new product development in the Hong Kong toy industry”, Technovation, 25 (3), p. 293-303.
  • Swink, M. (2003) “Completing projects on-time: How Project acceleration affects new product development”, Journal of Engineering and Technology Management, 20, p. 319-344.
  • Tzokas, N., Hultink, E.J. ve Hart, S. (2004) “Navigating the new product development process”, Industrial Marketing Management, 33 (7), p. 619-626.
  • Vandenbosch, M.B. (1996) “Confirmatory Compositional Approaches to the Development of Product Spaces”, European Journal of Marketing, 30 (3), p. 23-46.
  • Varela, J. ve Benito, L. (2005) “New product development process in Spanish firms: typology, antecedents and technical/marketing activities”, Technovation, 25 (4), p. 395–405.
  • Wasti, S.A. (2000), “Meyer ve Allen’in Üç Boyutlu Örgütsel Bağlılık Ölçeğinin Geçerlilik ve Güvenilirlik Analizi”, 8. Ulusal Yönetim ve Organizasyon Kongresi, Bildiriler Kitabı, 25-27 Mayıs, Nevşehir, s. 401-410.
  • Yılmaz, H. (2003), Yenilik (İnovasyon), Yeni Ekonomi ve Rekabet, Rekabet Kurumu Uzmanlık Tezleri, Yayın No: 0130, Ankara.
  • ISO, (2004) “Türkiye’nin 500 Büyük Sanayi Kuruluşu”, İstanbul Sanayi Odası Dergisi, Özel Sayı (Ağustos), Sayı:461.
  • ISO, (2004) “Türkiye’nin İkinci 500 Büyük Sanayi Kuruluşu”, İstanbul Sanayi Odası Dergisi, Özel Sayı (Eylül), Sayı:462.
There are 49 citations in total.

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Selçuk Perçin This is me

Publication Date November 27, 2010
Published in Issue Year 2006 Volume: 20 Issue: 1

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APA Perçin, S. (2010). İMALAT FİRMALARININ YENİ ÜRÜN GELİŞTİRME PERFORMANSINI ETKİLEYEN FAKTÖRLER: ISO 1000 FİRMALARINA YÖNELİK BİR ARAŞTIRMA. Atatürk Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 20(1), 357-375.
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