The Effect of Social Media Use on Academic Performance: A Research on Accounting Academicians

Abstract

The aim of the study is to investigate the effect of social media use on academic performance in terms of four different elements (interaction with academicians, students, both academicians and students, and within the scope of cooperative learning). In this context, analysis data were obtained through a questionnaire applied to academicians who teach accounting courses at state and foundation universities in Turkey. Within the scope of the study, Multiple Linear Regression analysis, which investigates the relationship between one dependent variable and more than one independent variable, was used. According to the findings, it has been determined that the use of social media has a statistically positive effect on academic performance in terms of interaction with academicians, interaction with both academicians and students, and interaction within the scope of cooperative learning. On the other hand, it was seen that the use of social media in terms of interaction with students did not have a statistically significant effect on academic performance. According to the analysis results determined in this context, it is possible to state that the use of social media has a statistically significant effect on the academic performance of accounting academicians.

Keywords

• Social Media
• Academic Performance
• Accounting Academicians.

Sosyal Medya Kullanımının Akademik Performans Üzerindeki Etkisi: Muhasebe Akademisyenleri Üzerine Bir Araştırma

Abstract

Çalışmanın amacı, sosyal medya kullanımının dört farklı unsur (öğretim elemanları, öğrenciler, hem öğretim elemanları hem de öğrenciler ve işbirlikli öğrenme ile etkileşim) bakımından akademik performans üzerindeki etkisini araştırmaktır. Bu kapsamda, Türkiye’de devlet ve vakıf üniversitelerinde muhasebe derslerini yürüten akademisyenlere uygulanan anket aracılığı ile analiz verileri temin edilmiştir. Çalışma kapsamında, bir bağımlı değişken ile birden çok bağımsız değişken arasındaki ilişkiyi araştıran Çoklu Doğrusal Regresyon analizinden faydalanılmıştır. Elde edilen bulgulara göre öğretim elemanlarıyla etkileşim, hem öğretim elemanları hem de öğrenciler ile etkileşim ve işbirlikli öğrenme ile etkileşim açısından sosyal medya kullanımının akademik performans üzerinde istatistiksel açıdan pozitif yönlü etkiye sahip oldukları söylenebilir. Öte yandan öğrenciler ile etkileşim açısından sosyal medya kullanımının ise akademik performans üzerinde istatistiksel açıdan anlamlı bir etkisinin olmadığı görülmüştür. Bu kapsamda analiz sonuçlarına göre, sosyal medya kullanımının muhasebe akademisyenlerinin akademik performansı üzerinde istatistiksel açıdan anlamlı etkisinin olduğunu ifade etmek mümkündür.

Keywords

• Akademik Performans
• Muhasebe Akademisyenleri
• Sosyal Medya.

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