Year 2019, Volume 19 , Issue 2, Pages 299 - 325 2019-11-15

Z Kuşağı’nın Coğrafi İşaretli Ürünleri Satın Alma Eğilimi
GenZ Willingness to Purchase Products with Geographical Indications

Zanete GARANTI [1]


Bu araştırmada, coğrafi işaretli geleneksel gıda ürünlerinin (a) kültür, gelenek ve görenekler, (b) sağlık faydaları, (c) algılanan kalite ve güvenlik ile (d) kırsal kalkınma göstergelerinin tüketici satın alma eğilimi üzerindeki etkilerinin yanı sıra, Z Kuşağı müşterileri arasındaki arabuluculuk rolünü ölçmek amacıyla bir kavramsal model önerilmektedir. Sonuçlar hellim peynirinin algılanan sağlık ve güvelik, ayrıca kültür, gelenek ve göreneklerinin, hellimin coğrafi işaretine olan güvenin en önemli ön göstergeleri olduğunu ortaya koymaktadır.     Bir diğer taraftan güven, coğrafi işaretli hellim peynirini satın alma eğilimini belirleyen önemli bir etken olarak karşımıza çıkmaktadır. Bu da güvenin, öngörülen ilişkide kısmi bir arabuluculuk rolü oynadığını göstermektedir.

Conceptual model was proposed to test impact of (a) culture and traditions, (b) health benefits, (c) perceived quality and safety and (d) rural development indicators of traditional food product carrying geographical indication on consumer willingness to purchase, as well as mediating role of trust amongst GenZ customers. Results demonstrate that perceived health and safety, as well as culture and traditions of hellim / halloumi cheese are the most important predictors of trust in hellim / halloumi geographical indication. Trust, in turn, is significant determinant of willingness to purchase hellim / halloumi cheese with geographical indication, indicating that trust plays partial mediator role in the proposed relationship.

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Primary Language en
Subjects Economics
Journal Section Articles
Authors

Orcid: 0000-0001-9990-8788
Author: Zanete GARANTI

Dates

Application Date : February 25, 2019
Acceptance Date : April 10, 2019
Publication Date : November 15, 2019

Bibtex @research article { auiibfd649273, journal = {Akdeniz İİBF Dergisi}, issn = {1302-9975}, eissn = {2667-7229}, address = {AKDENİZ ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ DEKANI DUMLUPINAR CAD. ANTALYA}, publisher = {Akdeniz University}, year = {2019}, volume = {19}, pages = {299 - 325}, doi = {10.25294/auiibfd.649273}, title = {GenZ Willingness to Purchase Products with Geographical Indications}, key = {cite}, author = {Garantı, Zanete} }
APA Garantı, Z . (2019). GenZ Willingness to Purchase Products with Geographical Indications . Akdeniz İİBF Dergisi , 19 (2) , 299-325 . DOI: 10.25294/auiibfd.649273
MLA Garantı, Z . "GenZ Willingness to Purchase Products with Geographical Indications" . Akdeniz İİBF Dergisi 19 (2019 ): 299-325 <https://dergipark.org.tr/en/pub/auiibfd/issue/50262/649273>
Chicago Garantı, Z . "GenZ Willingness to Purchase Products with Geographical Indications". Akdeniz İİBF Dergisi 19 (2019 ): 299-325
RIS TY - JOUR T1 - GenZ Willingness to Purchase Products with Geographical Indications AU - Zanete Garantı Y1 - 2019 PY - 2019 N1 - doi: 10.25294/auiibfd.649273 DO - 10.25294/auiibfd.649273 T2 - Akdeniz İİBF Dergisi JF - Journal JO - JOR SP - 299 EP - 325 VL - 19 IS - 2 SN - 1302-9975-2667-7229 M3 - doi: 10.25294/auiibfd.649273 UR - https://doi.org/10.25294/auiibfd.649273 Y2 - 2019 ER -
EndNote %0 Akdeniz İİBF Dergisi GenZ Willingness to Purchase Products with Geographical Indications %A Zanete Garantı %T GenZ Willingness to Purchase Products with Geographical Indications %D 2019 %J Akdeniz İİBF Dergisi %P 1302-9975-2667-7229 %V 19 %N 2 %R doi: 10.25294/auiibfd.649273 %U 10.25294/auiibfd.649273
ISNAD Garantı, Zanete . "GenZ Willingness to Purchase Products with Geographical Indications". Akdeniz İİBF Dergisi 19 / 2 (November 2019): 299-325 . https://doi.org/10.25294/auiibfd.649273
AMA Garantı Z . GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi. 2019; 19(2): 299-325.
Vancouver Garantı Z . GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi. 2019; 19(2): 299-325.
IEEE Z. Garantı , "GenZ Willingness to Purchase Products with Geographical Indications", Akdeniz İİBF Dergisi, vol. 19, no. 2, pp. 299-325, Nov. 2019, doi:10.25294/auiibfd.649273