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THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE

Year 2006, Volume: 3 Issue: 11, 219 - 235, 01.05.2006

Tahir Albayrak

Abstract

This study explored the niche marketing concept and its relationships with market segmentation levels. Besides, relational and databased marketing concepts connected with the niche marketing concept were also included to the study. In empiric research, the markedng profiles of the firms operating in the orthopedic support products market in Turkey and their appropriateness for the niche marketing principles were also idemitled. After the expectations of target group from the orthopedic support products were revealed, those results were compared to the estimations of the companies according to their ratio of uprightness.

THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE

Year 2006, Volume: 3 Issue: 11, 219 - 235, 01.05.2006

Tahir Albayrak

Abstract

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Details

Primary Language English
Journal Section Research Article
Authors

Tahir Albayrak This is me

Publication Date May 1, 2006
Published in Issue Year 2006 Volume: 3 Issue: 11

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APA Albayrak, T. (2006). THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE. Akdeniz İİBF Dergisi, 3(11), 219-235.
AMA Albayrak T. THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE. Akdeniz İİBF Dergisi. May 2006;3(11):219-235.
Chicago Albayrak, Tahir. “THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE”. Akdeniz İİBF Dergisi 3, no. 11 (May 2006): 219-35.
EndNote Albayrak T (May 1, 2006) THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE. Akdeniz İİBF Dergisi 3 11 219–235.
IEEE T. Albayrak, “THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE”, Akdeniz İİBF Dergisi, vol. 3, no. 11, pp. 219–235, 2006.
ISNAD Albayrak, Tahir. “THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE”. Akdeniz İİBF Dergisi 3/11 (May 2006), 219-235.
JAMA Albayrak T. THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE. Akdeniz İİBF Dergisi. 2006;3:219–235.
MLA Albayrak, Tahir. “THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE”. Akdeniz İİBF Dergisi, vol. 3, no. 11, 2006, pp. 219-35.
Vancouver Albayrak T. THE PRINCIPLES OF NICHE MARKETING AND ORTHOPEDIC SUPPORT PRODUCTS MARKET EXAMPLE. Akdeniz İİBF Dergisi. 2006;3(11):219-35.
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