Year 2005, Volume 3 , Issue 10, Pages 217 - 237 2005-11-01

PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION
PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION

Nilsun SARIYER [1]


Companies, considering the fact that the number of viewers of television which is an effective means of communication, tend to apply different methods ol communication in order to reach target audiences. Using product placement strategies is among them. It can be classified into three main types: implicit product placement, integrated explicit product placement and non-integrated explicit product placement. The purpose of this study is to find an answer to the question: whether customers who prefer different product placement strategies have different demographic variables or not. The sample of the survey is determined by stratified sampling method. Data has been collected from 364 customers via a questionnaire. According to the statistical results, it is revealed that customers with different demographic variables prefer different product placement strategies, in addition to this, each market segment has different expectations depending on their demographic variables for brand placement.
Primary Language tr
Journal Section Research Article
Authors

Author: Nilsun SARIYER

Dates

Application Date : August 4, 2021
Acceptance Date : August 4, 2021
Publication Date : November 1, 2005

Bibtex @ { auiibfd743991, journal = {Akdeniz İİBF Dergisi}, issn = {1302-9975}, eissn = {2667-7229}, address = {AKDENİZ ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ DEKANI DUMLUPINAR CAD. ANTALYA}, publisher = {Akdeniz University}, year = {2005}, volume = {3}, pages = {217 - 237}, doi = {}, title = {PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION}, key = {cite}, author = {Sarıyer, Nilsun} }
APA Sarıyer, N . (2005). PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION . Akdeniz İİBF Dergisi , 3 (10) , 217-237 . Retrieved from https://dergipark.org.tr/en/pub/auiibfd/issue/54578/743991
MLA Sarıyer, N . "PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION" . Akdeniz İİBF Dergisi 3 (2005 ): 217-237 <https://dergipark.org.tr/en/pub/auiibfd/issue/54578/743991>
Chicago Sarıyer, N . "PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION". Akdeniz İİBF Dergisi 3 (2005 ): 217-237
RIS TY - JOUR T1 - PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION AU - Nilsun Sarıyer Y1 - 2005 PY - 2005 N1 - DO - T2 - Akdeniz İİBF Dergisi JF - Journal JO - JOR SP - 217 EP - 237 VL - 3 IS - 10 SN - 1302-9975-2667-7229 M3 - UR - Y2 - 2021 ER -
EndNote %0 Akdeniz İİBF Dergisi PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION %A Nilsun Sarıyer %T PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION %D 2005 %J Akdeniz İİBF Dergisi %P 1302-9975-2667-7229 %V 3 %N 10 %R %U
ISNAD Sarıyer, Nilsun . "PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION". Akdeniz İİBF Dergisi 3 / 10 (November 2005): 217-237 .
AMA Sarıyer N . PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION. Akdeniz İİBF Dergisi. 2005; 3(10): 217-237.
Vancouver Sarıyer N . PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION. Akdeniz İİBF Dergisi. 2005; 3(10): 217-237.
IEEE N. Sarıyer , "PRODUCT PLACEMENT STRATEGIES ON TELEVISION SERIES: AN EMPIRICAL INVESTIGATION", Akdeniz İİBF Dergisi, vol. 3, no. 10, pp. 217-237, Nov. 2005