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MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION

Year 2005, Volume: 3 Issue: 9, 1 - 17, 01.05.2005

Serkan Akıncı Eda Atılgan

Abstract

The objective of this article is to determine the usage of correspondence analysis in the marketing literature and its applicability in marketing research by an empirical example. The authors reviewed major marketing journals to identify the usage frequency and major field of study of the corresporidence analysis and tried to reflect its position in the marketing literature. The authors also present the theory behind the method and illustrate its usage with an empirical example representing the positioning of major beer brands in Turkey, By a sample application, it offers suggestions to the marketing researchers in Turkey to use this technique which offers the ease in data gathering and analyzing.

Keywords

Correspondence analysis marketing research statistical methods

MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION

Year 2005, Volume: 3 Issue: 9, 1 - 17, 01.05.2005

Serkan Akıncı Eda Atılgan

Abstract

There are 0 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Serkan Akıncı This is me

Eda Atılgan This is me

Publication Date May 1, 2005
Published in Issue Year 2005 Volume: 3 Issue: 9

Cite

APA Akıncı, S., & Atılgan, E. (2005). MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION. Akdeniz İİBF Dergisi, 3(9), 1-17.
AMA Akıncı S, Atılgan E. MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION. Akdeniz İİBF Dergisi. May 2005;3(9):1-17.
Chicago Akıncı, Serkan, and Eda Atılgan. “MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION”. Akdeniz İİBF Dergisi 3, no. 9 (May 2005): 1-17.
EndNote Akıncı S, Atılgan E (May 1, 2005) MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION. Akdeniz İİBF Dergisi 3 9 1–17.
IEEE S. Akıncı and E. Atılgan, “MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION”, Akdeniz İİBF Dergisi, vol. 3, no. 9, pp. 1–17, 2005.
ISNAD Akıncı, Serkan - Atılgan, Eda. “MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION”. Akdeniz İİBF Dergisi 3/9 (May 2005), 1-17.
JAMA Akıncı S, Atılgan E. MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION. Akdeniz İİBF Dergisi. 2005;3:1–17.
MLA Akıncı, Serkan and Eda Atılgan. “MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION”. Akdeniz İİBF Dergisi, vol. 3, no. 9, 2005, pp. 1-17.
Vancouver Akıncı S, Atılgan E. MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION. Akdeniz İİBF Dergisi. 2005;3(9):1-17.
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