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THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS

Year 2004, Volume: 3 Issue: 7, 129 - 145, 01.05.2004

Abstract

Within the framework of firm-customer interaction, this research aims to assess the extent of firm’s commitment to customer problems and needs, and to determine the underlying dimensions of the interaction and their order. The research covers the customers of a logistics firm importing medical supplies. The research results indicated that the firm’s performance was behind the customer expectations. The order of the fundamental dimensions with view to their role in the firm’s success in customer relationship practices was determined to be as follows: relationship management, opportunity management, target management, salesforce automation, and technology use

THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS

Year 2004, Volume: 3 Issue: 7, 129 - 145, 01.05.2004

Abstract

There are 0 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Fahriye Uysal This is me

Publication Date May 1, 2004
Published in Issue Year 2004 Volume: 3 Issue: 7

Cite

APA Uysal, F. (2004). THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS. Akdeniz İİBF Dergisi, 3(7), 129-145.
AMA Uysal F. THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS. Akdeniz İİBF Dergisi. May 2004;3(7):129-145.
Chicago Uysal, Fahriye. “THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS”. Akdeniz İİBF Dergisi 3, no. 7 (May 2004): 129-45.
EndNote Uysal F (May 1, 2004) THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS. Akdeniz İİBF Dergisi 3 7 129–145.
IEEE F. Uysal, “THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS”, Akdeniz İİBF Dergisi, vol. 3, no. 7, pp. 129–145, 2004.
ISNAD Uysal, Fahriye. “THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS”. Akdeniz İİBF Dergisi 3/7 (May 2004), 129-145.
JAMA Uysal F. THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS. Akdeniz İİBF Dergisi. 2004;3:129–145.
MLA Uysal, Fahriye. “THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS”. Akdeniz İİBF Dergisi, vol. 3, no. 7, 2004, pp. 129-45.
Vancouver Uysal F. THE BASIC DIMENSIONS OF CUSTOMER RELATIONSHIP MANAGEMENT AND AN APPLICATION IN MEDICAL SUPPLY LOGISTICS. Akdeniz İİBF Dergisi. 2004;3(7):129-45.
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