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A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH

Year 2003, Volume: 3 Issue: 6, 123 - 151, 01.11.2003

M Serhan Sekreter , Gökhan Akyüz

Abstract

Together with developments in the understanding of marketing, marketing activities that pay attention to consumers’ requests and needs, and take their beliefs, attitudes and tendencies into consideration have been enhanced. In this study, a review has been made to investigate the measures that were used in marketing research articles’ survey applications, covering the 19952002 period. In total 50 articles, covering various aspects of marketing research are assessed in the study; and, measures, type of use of those measures, aims of studies, methods used and findings are presented in review tables. Furthermore, brief information about scales and measuring methods is given

Keywords

Scales and measuring methods marketing research

A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH

Year 2003, Volume: 3 Issue: 6, 123 - 151, 01.11.2003

M Serhan Sekreter , Gökhan Akyüz

Abstract

There are 0 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

M Serhan Sekreter

Gökhan Akyüz This is me

Publication Date November 1, 2003
Published in Issue Year 2003 Volume: 3 Issue: 6

Cite

APA Sekreter, M. S., & Akyüz, G. (2003). A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH. Akdeniz İİBF Dergisi, 3(6), 123-151.
AMA Sekreter MS, Akyüz G. A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH. Akdeniz İİBF Dergisi. November 2003;3(6):123-151.
Chicago Sekreter, M Serhan, and Gökhan Akyüz. “A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH”. Akdeniz İİBF Dergisi 3, no. 6 (November 2003): 123-51.
EndNote Sekreter MS, Akyüz G (November 1, 2003) A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH. Akdeniz İİBF Dergisi 3 6 123–151.
IEEE M. S. Sekreter and G. Akyüz, “A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH”, Akdeniz İİBF Dergisi, vol. 3, no. 6, pp. 123–151, 2003.
ISNAD Sekreter, M Serhan - Akyüz, Gökhan. “A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH”. Akdeniz İİBF Dergisi 3/6 (November 2003), 123-151.
JAMA Sekreter MS, Akyüz G. A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH. Akdeniz İİBF Dergisi. 2003;3:123–151.
MLA Sekreter, M Serhan and Gökhan Akyüz. “A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH”. Akdeniz İİBF Dergisi, vol. 3, no. 6, 2003, pp. 123-51.
Vancouver Sekreter MS, Akyüz G. A REVIEW ABOUT SCALES USED IN MARKETING RESEARCH. Akdeniz İİBF Dergisi. 2003;3(6):123-51.
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