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THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002

Year 2003, Volume: 3 Issue: 5, 32 - 48, 01.05.2003

Emre İpekçi Çetin

Abstract

The usage of multivariate analysis techniques has increased rapidly in the recent years. In the field of marketing in particular, it is observed that these techniques have been improved and used frequently. The primary purpose of this study is to review the usage of multivariate analysis techniques in those articles published in marketing journals between 1995-2002. For this purpose, a total of 50 articles collected from various web-based data sources were tabulated according to their features. It is apparent in the papers that multivariate analysis techniques are used not only on their own but also in combination with each other. Especially, factor analysis, cluster analysis, discriminant analysis, anova-manova and multiple regression analysis have more applications than the other multivariate techniques.

Keywords

Multivariate analysis marketing research

References

  • ADU, K.A., FYALL, A. ve SINGH, S. (2001) Marketing Effectiveness and Business Performance in the Financial Services Industry, Journal of Services Marketing, 15(1), 18-34.
  • AKIMOVA, I. (2000) Development of Market Orientation and Competitiveness of Ukrainian Firms, European Journal of Marketing, 34(9/10), 1128-1148.
  • ALBERS-MILLER, N.D. (1999) Consumer Misbehavior: Why People Buy Illicit Goods, Journal of Consumer Marketing, 16(3), 273-287.
  • AL-KHALIFA, A.K. ve PETERSON, S.E. (1999) The Partner Selection Process in International Joint Ventures, European Journal of Marketing, 33(11/12), 1064-1081.
  • ANG, S.H., (2000) The Influence of Physical, Beneficial and Image Properties on Responses to Parallel Imports, International Marketing Review, 17(6), 509-524.
  • BAHIA, K. ve NANTEL, J. (2000) A reliable and Valid Measurement Scale for the Perceived Service Quality of Banks, International Journal of Bank Marketing, 18(2), 84-91.
  • BALABANIS, G., STABLES, R.E. ve PHILLIPS, H.C. (1997) Market Orientation in the Top 200 British Charity Organizations and its Impact on Their Performance, European Journal of Marketing, 31(8), 583- 603.
  • BALOGLU, S. ve MCCLEARY, K.W. (1999) U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors, Journal of Travel Research, 38, 144-152.
  • BRISTOW, D.N. ve MOWEN, J.C. (1998) The Consumer Resource Exchange Model: Theoretical Development and Empirical Evaluation, Marketing Intelligence & Planning, 16(2), 90-99.
  • CHELARIU, C. ve DADZIE, K.Q (2002) Market Orientation in Ivory Coast: Measurement Validity and Organizational Antecedents in a Sub- Saharan Economy, Journal of Business & Industrial Marketing, Vol.17(6), 456-470.
  • CHEN, T. (1999) Critical Success Factors for Various Strategies in the Banking Industry, International Journal of Bank Marketing, 17(2), 83-91.
  • CHOI, T.Y. ve CHU, R. (2000) Levels of Satisfaction among Asian and Western Travellers, International Journal of Quality & Reliability Management, 17(2), 116-131.
  • COVIELLO, N.E., BRODIE, R.J., DANAHER P.J ve JOHNSTON W.J., (2002) How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices, Journal of Marketing, Vol.66, s.33- 46.
  • DANAHER, P.J. ve HADDRELL, V. (1996) A Comparison of Question Scales Used for Measuring Customer Satisfaction, International Journal of Service Industry Management, 7(4), 4-26.
  • FLAVIAN, C., HABERBERG, A. ve POLO, Y. (1999) Subtle Strategic Insights from Strategic Groups Analysis, Journal of Strategic Marketing, 7, 89-106.
  • FORZA, C. (2002) Survey Research In Operations Management: A Proses- Based Management, International Journal of Operations & Production Management, 22(2), 152-194.
  • FOXALL, G.R. ve PALLISTER, J.G. (1998) Measuring Purchase Decision Involvement for Financial Services: Comparison of the Zaichowsky and Mittal Scales, International Journal of Bank Marketing, 16(5), 180-194.
  • GÜDÜM, A.G. ve KAVAS, A. (1996) Turkish Industrial Purchasing Managers’ Perceptions of Foreign and National Industrial Suppliers, European Journal of Marketing, 30(8), 10-21.
  • HAIR, J.F., ANDERSON, R.E., TATHAM, R.L. ve BLACK, W.C. (1998) Multivariate Data Analysis, 5th Edition, Prentice-Hall Inc., New Jersey.
  • HARRIS, L.C. ve OGBONNA, E. (2001) Leadership Style and Market Orientation: An Empirical Study, European Journal of Marketing, 35(5/6), 744-764.
  • HUANG, X., SOUTAR, G.N. ve BROWN, A. (2001) Resource Adequacy in New Product Development: A Discriminant Analysis, European Journal of Innovation Management, 4(1), 53-59.
  • HUDSON, S. ve RITCHIE, B. (2002) Understanding the Domestic Market Using Cluster Analysis: A Case Study of the Marketing Efforts of Travel Alberta, Journal of Vacation Marketing, 8(3), 263-276.
  • HUTCHESON, G.D. ve MOUTINHO, L. (1998) Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor, Journal of Marketing Management, 14, 705-720.
  • JOHNSON, R.L., TSIROS, M. ve LANCIONI, R.A. (1995) Measuring Service Quality: A Systems Approach, Journal of Services Marketing, 9(5), 6-19.
  • JOSEPH, M., MCCLURE, C. ve JOSEPH, B. (1999) Service Quality in the Banking Sector: the Impact of Technology on Service Delivery, International Journal of Bank Marketing, Vol.17(4), 182-191.
  • KAYNAK. E., KUCUKEMIROGLU, O. ve HYDER, A.S. (2000) Consumers’ Country-of-Origin (COO) Perceptions of Imported Products in a Homogenous Less-Developed Country, European Journal of Marketing, 34(9/10), 1221-1241.
  • KENNEDY, J.R.M. ve FETTER, R.E. (2001) An Empirical Examination of the Involvement to External Search Relationship in Services Marketing, Journal of Services Marketing, 15(2), 82-98.
  • KIM, Y. (1998) A Study on Marketing Channel Satisfaction in International Markets, Logistic Information Management, 11(4), 224-231.
  • LAROCHE, M., BERGERON, J. ve FORLEO, G.B. (2001) Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products, Journal of Consumer Marketing, 18(6), 503-520.
  • LASSAR, W., MITTAL, B. ve SHARMA, A. (1995) Measuring Customer- Based Brand Equity, Journal of Consumer Marketing, 12(4), 11-19.
  • LIKER, J., KAMATH, R.R. ve WASTI, S.N. (1998) Supplier Involvement Design: A Comparative Survey of Automotive Suppliers in the USA, UK and Japan, International Journal of Quality Science, 3(3), 214-238.
  • LYNN, G.S., MALTZ, A.C., JURKAT, P.M. ve HAMMER, M.D. (1999) New Media in Marketing Redefine Competitive Advantage: A Comparison of Small and Large Firms, The Journal of Service Marketing, 13(1), 9-20.
  • MADILL, J.J., FEENEY, L., RIDING, A. ve HAINES, G.H. (2002) Determinants of SME Owners’ Satisfaction with Their Banking Relationships: A Canadian Study, International Journal of Bank Marketing, 20(2), 86-98.
  • MERRILEES, B., BENTLEY, R. ve CAMERON, R. (1999) Business Service Market Segmentation: The Case of Electrical and Mechanical Building Maintenance Services, Journal of Business and Industrial Marketing, 14(2), 151-161.
  • MINHAS, R.S. ve JACOBS, E.M., (1996) Benefit Segmentation by Factor Analysis: An Improved Method of Targeting Customer for Financial Services, International Journal of Bank Marketing, 14(3), 3-13.
  • MOUTINHO, L., DAVIES, F., DENG, S., PERIS, S.M. ve ALCANIZ, J.E.B. (1997) The Future Role of Bank Branches and Their Managers: Comparing Managerial Perceptions in Canada and Spain, International Journal of Bank Marketing, 15(3), 99-105.
  • MUELLER, H. ve KAUFMANN, E.L. (2001) Wellness Tourism: Market Analysis of a Special Health Tourism Segment and Implications for the Hotel Industry, Journal of Vacation Marketing, 7(1), 5-17.
  • NICHOLLS, J.A.F., GILBERT, G.R. ve ROSLOW, S. (1998) Parsimonious Measurement of Customer Satisfaction With Personal Service and the Service Setting, Journal of Consumer Marketing, 15(3), 239-253.
  • OLDENBOOM, N. ve ABRATT, R. (2000) Success and Failure Factors in Developing New Banking and Insurance Services in South Africa, International Journal of Bank Marketing, 18(5), 233-245.
  • ORTH, U.R. ve TURECKOVA, J. (2001) Positioning the Destination Product “Southern Moravia”, Journal of Vacation Marketing, 8(3), 247- 262.
  • PETERSON, M. ve MALHOTRA, N. (2000) Country Segmentation Based on Objective Quality of Life Measures, International Marketing Review, 17(1), 56-73.
  • QUESTER, P.G., KARANURATNA, A. ve GOH, L.K. (2000) Self- Congruity and Product Evaluation: a Cross-Cultural Study, Journal of Consumer Marketing, 17(6), 525-537.
  • ROSLOW, S., LI T. ve NICHOLLS, J.A.F. (2000) Impact of Situational Variables and Demographic Attributes in Two Seasons on Purchase Behaviour, European Journal of Marketing, 34(9/10), 1167-1180.
  • SCHMIDT, J.B. (1995) New Product Myopia, Journal of Business & Industrial Marketing, 10(1), 23-33.
  • SHEPHERD, P.L., TSALIKIS, J. ve SEATON B. (2002) An Inquiry into the Ethical Perceptions of Sub-Cultural Groups in the US: Hispanics versus Anglos, Journal of Consumer Marketing, 19(2), 130-148.
  • SIU, N.Y.M. ve WONG, H.Y. (2002) The Impact of Product-Related Factors on Perceived Product Safety, Marketing Intelligence & Planning, 20(3), 185-194.
  • STONE, R.W. ve GOOD, D.J. (2002) The Impacts of Computer Use on Marketing Operations, Journal of Marketing Theory and Practice, 10(2), 38- 45.
  • TATLIDIL, H. (1992) Uygulamalı Çok Deİiûkenli ùstatistik, Akademi Matbaası, Ankara.
  • TAM, J.L.M. ve TAI, S.H.C. (1998) Research Note: The Phschographic Segmentation of the Female Market in Greater China, International Marketing Review, 15(1), 61-77.
  • WALSH, G., THURAU, T.H., MITCHELL, V.W. ve WIEDMANN, K.P. (2001) Consumers’ Decision Making Style as a Basis for Market Segmentation, Journal of Targeting, Measurement and Analysis for Marketing, 10(2), 117-131.
  • WITHEY, J.J. ve PANITZ E. (1995) Face-to-Face Selling: Making It More Effective, Industrial Marketing Management, 24, 239-246.
  • WOO, K. (1998) Using Quality Perceptions to Segment Customers in Services, Marketing Intelligence & Planning, 16(7), 418-424.
  • YAU, O.H.M., MCFETRIDGE, P.R., CHOW, R.P.M., LEE, J.S.Y., SIN, L.Y.M., ve TSE, A.C.B. (2000) Is Relationship Marketing for Everyone?, European Journal of Marketing, 34(9/10), 1111-1127.

THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002

Year 2003, Volume: 3 Issue: 5, 32 - 48, 01.05.2003

Emre İpekçi Çetin

Abstract

References

  • ADU, K.A., FYALL, A. ve SINGH, S. (2001) Marketing Effectiveness and Business Performance in the Financial Services Industry, Journal of Services Marketing, 15(1), 18-34.
  • AKIMOVA, I. (2000) Development of Market Orientation and Competitiveness of Ukrainian Firms, European Journal of Marketing, 34(9/10), 1128-1148.
  • ALBERS-MILLER, N.D. (1999) Consumer Misbehavior: Why People Buy Illicit Goods, Journal of Consumer Marketing, 16(3), 273-287.
  • AL-KHALIFA, A.K. ve PETERSON, S.E. (1999) The Partner Selection Process in International Joint Ventures, European Journal of Marketing, 33(11/12), 1064-1081.
  • ANG, S.H., (2000) The Influence of Physical, Beneficial and Image Properties on Responses to Parallel Imports, International Marketing Review, 17(6), 509-524.
  • BAHIA, K. ve NANTEL, J. (2000) A reliable and Valid Measurement Scale for the Perceived Service Quality of Banks, International Journal of Bank Marketing, 18(2), 84-91.
  • BALABANIS, G., STABLES, R.E. ve PHILLIPS, H.C. (1997) Market Orientation in the Top 200 British Charity Organizations and its Impact on Their Performance, European Journal of Marketing, 31(8), 583- 603.
  • BALOGLU, S. ve MCCLEARY, K.W. (1999) U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors, Journal of Travel Research, 38, 144-152.
  • BRISTOW, D.N. ve MOWEN, J.C. (1998) The Consumer Resource Exchange Model: Theoretical Development and Empirical Evaluation, Marketing Intelligence & Planning, 16(2), 90-99.
  • CHELARIU, C. ve DADZIE, K.Q (2002) Market Orientation in Ivory Coast: Measurement Validity and Organizational Antecedents in a Sub- Saharan Economy, Journal of Business & Industrial Marketing, Vol.17(6), 456-470.
  • CHEN, T. (1999) Critical Success Factors for Various Strategies in the Banking Industry, International Journal of Bank Marketing, 17(2), 83-91.
  • CHOI, T.Y. ve CHU, R. (2000) Levels of Satisfaction among Asian and Western Travellers, International Journal of Quality & Reliability Management, 17(2), 116-131.
  • COVIELLO, N.E., BRODIE, R.J., DANAHER P.J ve JOHNSTON W.J., (2002) How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices, Journal of Marketing, Vol.66, s.33- 46.
  • DANAHER, P.J. ve HADDRELL, V. (1996) A Comparison of Question Scales Used for Measuring Customer Satisfaction, International Journal of Service Industry Management, 7(4), 4-26.
  • FLAVIAN, C., HABERBERG, A. ve POLO, Y. (1999) Subtle Strategic Insights from Strategic Groups Analysis, Journal of Strategic Marketing, 7, 89-106.
  • FORZA, C. (2002) Survey Research In Operations Management: A Proses- Based Management, International Journal of Operations & Production Management, 22(2), 152-194.
  • FOXALL, G.R. ve PALLISTER, J.G. (1998) Measuring Purchase Decision Involvement for Financial Services: Comparison of the Zaichowsky and Mittal Scales, International Journal of Bank Marketing, 16(5), 180-194.
  • GÜDÜM, A.G. ve KAVAS, A. (1996) Turkish Industrial Purchasing Managers’ Perceptions of Foreign and National Industrial Suppliers, European Journal of Marketing, 30(8), 10-21.
  • HAIR, J.F., ANDERSON, R.E., TATHAM, R.L. ve BLACK, W.C. (1998) Multivariate Data Analysis, 5th Edition, Prentice-Hall Inc., New Jersey.
  • HARRIS, L.C. ve OGBONNA, E. (2001) Leadership Style and Market Orientation: An Empirical Study, European Journal of Marketing, 35(5/6), 744-764.
  • HUANG, X., SOUTAR, G.N. ve BROWN, A. (2001) Resource Adequacy in New Product Development: A Discriminant Analysis, European Journal of Innovation Management, 4(1), 53-59.
  • HUDSON, S. ve RITCHIE, B. (2002) Understanding the Domestic Market Using Cluster Analysis: A Case Study of the Marketing Efforts of Travel Alberta, Journal of Vacation Marketing, 8(3), 263-276.
  • HUTCHESON, G.D. ve MOUTINHO, L. (1998) Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor, Journal of Marketing Management, 14, 705-720.
  • JOHNSON, R.L., TSIROS, M. ve LANCIONI, R.A. (1995) Measuring Service Quality: A Systems Approach, Journal of Services Marketing, 9(5), 6-19.
  • JOSEPH, M., MCCLURE, C. ve JOSEPH, B. (1999) Service Quality in the Banking Sector: the Impact of Technology on Service Delivery, International Journal of Bank Marketing, Vol.17(4), 182-191.
  • KAYNAK. E., KUCUKEMIROGLU, O. ve HYDER, A.S. (2000) Consumers’ Country-of-Origin (COO) Perceptions of Imported Products in a Homogenous Less-Developed Country, European Journal of Marketing, 34(9/10), 1221-1241.
  • KENNEDY, J.R.M. ve FETTER, R.E. (2001) An Empirical Examination of the Involvement to External Search Relationship in Services Marketing, Journal of Services Marketing, 15(2), 82-98.
  • KIM, Y. (1998) A Study on Marketing Channel Satisfaction in International Markets, Logistic Information Management, 11(4), 224-231.
  • LAROCHE, M., BERGERON, J. ve FORLEO, G.B. (2001) Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products, Journal of Consumer Marketing, 18(6), 503-520.
  • LASSAR, W., MITTAL, B. ve SHARMA, A. (1995) Measuring Customer- Based Brand Equity, Journal of Consumer Marketing, 12(4), 11-19.
  • LIKER, J., KAMATH, R.R. ve WASTI, S.N. (1998) Supplier Involvement Design: A Comparative Survey of Automotive Suppliers in the USA, UK and Japan, International Journal of Quality Science, 3(3), 214-238.
  • LYNN, G.S., MALTZ, A.C., JURKAT, P.M. ve HAMMER, M.D. (1999) New Media in Marketing Redefine Competitive Advantage: A Comparison of Small and Large Firms, The Journal of Service Marketing, 13(1), 9-20.
  • MADILL, J.J., FEENEY, L., RIDING, A. ve HAINES, G.H. (2002) Determinants of SME Owners’ Satisfaction with Their Banking Relationships: A Canadian Study, International Journal of Bank Marketing, 20(2), 86-98.
  • MERRILEES, B., BENTLEY, R. ve CAMERON, R. (1999) Business Service Market Segmentation: The Case of Electrical and Mechanical Building Maintenance Services, Journal of Business and Industrial Marketing, 14(2), 151-161.
  • MINHAS, R.S. ve JACOBS, E.M., (1996) Benefit Segmentation by Factor Analysis: An Improved Method of Targeting Customer for Financial Services, International Journal of Bank Marketing, 14(3), 3-13.
  • MOUTINHO, L., DAVIES, F., DENG, S., PERIS, S.M. ve ALCANIZ, J.E.B. (1997) The Future Role of Bank Branches and Their Managers: Comparing Managerial Perceptions in Canada and Spain, International Journal of Bank Marketing, 15(3), 99-105.
  • MUELLER, H. ve KAUFMANN, E.L. (2001) Wellness Tourism: Market Analysis of a Special Health Tourism Segment and Implications for the Hotel Industry, Journal of Vacation Marketing, 7(1), 5-17.
  • NICHOLLS, J.A.F., GILBERT, G.R. ve ROSLOW, S. (1998) Parsimonious Measurement of Customer Satisfaction With Personal Service and the Service Setting, Journal of Consumer Marketing, 15(3), 239-253.
  • OLDENBOOM, N. ve ABRATT, R. (2000) Success and Failure Factors in Developing New Banking and Insurance Services in South Africa, International Journal of Bank Marketing, 18(5), 233-245.
  • ORTH, U.R. ve TURECKOVA, J. (2001) Positioning the Destination Product “Southern Moravia”, Journal of Vacation Marketing, 8(3), 247- 262.
  • PETERSON, M. ve MALHOTRA, N. (2000) Country Segmentation Based on Objective Quality of Life Measures, International Marketing Review, 17(1), 56-73.
  • QUESTER, P.G., KARANURATNA, A. ve GOH, L.K. (2000) Self- Congruity and Product Evaluation: a Cross-Cultural Study, Journal of Consumer Marketing, 17(6), 525-537.
  • ROSLOW, S., LI T. ve NICHOLLS, J.A.F. (2000) Impact of Situational Variables and Demographic Attributes in Two Seasons on Purchase Behaviour, European Journal of Marketing, 34(9/10), 1167-1180.
  • SCHMIDT, J.B. (1995) New Product Myopia, Journal of Business & Industrial Marketing, 10(1), 23-33.
  • SHEPHERD, P.L., TSALIKIS, J. ve SEATON B. (2002) An Inquiry into the Ethical Perceptions of Sub-Cultural Groups in the US: Hispanics versus Anglos, Journal of Consumer Marketing, 19(2), 130-148.
  • SIU, N.Y.M. ve WONG, H.Y. (2002) The Impact of Product-Related Factors on Perceived Product Safety, Marketing Intelligence & Planning, 20(3), 185-194.
  • STONE, R.W. ve GOOD, D.J. (2002) The Impacts of Computer Use on Marketing Operations, Journal of Marketing Theory and Practice, 10(2), 38- 45.
  • TATLIDIL, H. (1992) Uygulamalı Çok Deİiûkenli ùstatistik, Akademi Matbaası, Ankara.
  • TAM, J.L.M. ve TAI, S.H.C. (1998) Research Note: The Phschographic Segmentation of the Female Market in Greater China, International Marketing Review, 15(1), 61-77.
  • WALSH, G., THURAU, T.H., MITCHELL, V.W. ve WIEDMANN, K.P. (2001) Consumers’ Decision Making Style as a Basis for Market Segmentation, Journal of Targeting, Measurement and Analysis for Marketing, 10(2), 117-131.
  • WITHEY, J.J. ve PANITZ E. (1995) Face-to-Face Selling: Making It More Effective, Industrial Marketing Management, 24, 239-246.
  • WOO, K. (1998) Using Quality Perceptions to Segment Customers in Services, Marketing Intelligence & Planning, 16(7), 418-424.
  • YAU, O.H.M., MCFETRIDGE, P.R., CHOW, R.P.M., LEE, J.S.Y., SIN, L.Y.M., ve TSE, A.C.B. (2000) Is Relationship Marketing for Everyone?, European Journal of Marketing, 34(9/10), 1111-1127.
There are 53 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Emre İpekçi Çetin This is me

Publication Date May 1, 2003
Published in Issue Year 2003 Volume: 3 Issue: 5

Cite

APA Çetin, E. İ. (2003). THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002. Akdeniz İİBF Dergisi, 3(5), 32-48.
AMA Çetin Eİ. THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002. Akdeniz İİBF Dergisi. May 2003;3(5):32-48.
Chicago Çetin, Emre İpekçi. “THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002”. Akdeniz İİBF Dergisi 3, no. 5 (May 2003): 32-48.
EndNote Çetin Eİ (May 1, 2003) THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002. Akdeniz İİBF Dergisi 3 5 32–48.
IEEE E. İ. Çetin, “THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002”, Akdeniz İİBF Dergisi, vol. 3, no. 5, pp. 32–48, 2003.
ISNAD Çetin, Emre İpekçi. “THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002”. Akdeniz İİBF Dergisi 3/5 (May 2003), 32-48.
JAMA Çetin Eİ. THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002. Akdeniz İİBF Dergisi. 2003;3:32–48.
MLA Çetin, Emre İpekçi. “THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002”. Akdeniz İİBF Dergisi, vol. 3, no. 5, 2003, pp. 32-48.
Vancouver Çetin Eİ. THE USAGE OF MULTIVARIATE ANALYSIS IN THE MARKETING RELATED RESEARCHES: A LITERATURE REVIEW BETWEEN 1995-2002. Akdeniz İİBF Dergisi. 2003;3(5):32-48.
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