CULTURAL SINERGY: A CONCEPTUAL STUDY RELATED TO INTERNATIONAL COMPANIES

Year 2003, Volume: 3 Issue: 5, 66 - 79, 01.05.2003

Rüya Ehtiyar

Abstract

Great amount of increase in the number of companies that have been operating internationally in the globalizing world has brought an intense stress on international company managers to learn other cultures. Meanwhile, this attitude has led to an effort to gather values from different cultures to create a universal business-organization culture. Quick adaptation to changes, to influence people and to gather them within common values of business are the main properties of administrative success

Keywords

International management, cross culture management, managerial values, cultural synergy

CULTURAL SINERGY: A CONCEPTUAL STUDY RELATED TO INTERNATIONAL COMPANIES

Abstract

Keywords

Uluslararası yönetim, farklı kültürlerin yönetimi, yönetsel değerler, kültürel sinerji