Spor Endüstrisinde Sponsorluk ve Yayın Hakları Ekseninde Covid-19 Depremi

Year 2021, Volume: 6 Issue: 1, 41 - 57, 30.06.2021

Aslı Vardı

Abstract

Spor endüstrisi etkilediği ve fayda sağladığı sektörler, istihdam yaratma potansiyeli ve gelirlerindeki düzenli artış ile hızla büyüyen bir endüstri haline gelmiş ve trilyon dolara ulaşması öngörülen kapasitesiyle global ekonomide cazip bir aktör konumuna yükselmiştir. Tarama modeli kullanılarak yapılan bu çalışmada, rakamlarla spor endüstrisinin ve içerisinde yer alan birimlerin ölçeğine dikkat çekilerek Aralık 2019’dan bu yana tüm dünyayı etkisi altına alan Covid-19 salgını ve söz konusu salgın sürecinin spor endüstrisinde yarattığı büyük depremin etkileri ve buna bağlı olarak meydana gelebilecek devasa gelir ve iş gücü kayıplarından bahsedilmeye çalışılmıştır.

Keywords

spor endüstrisi, pandemi, yayın hakları

The Covid-19 Effect on the Sponsorship and Broadcasting Rights in the Sports Industry

Abstract

The sports industry has become one of the conspicuous actors in the global economy; thanks to its direct impact on sectors that benefit directly from it, with its potential to create an immense workforce and a constant and stable increase in income and also with expectant increase in its capacity to trillion dollars.
This study uses the survey model, and it draws attention to the scale of metrics used in the sports industry, highlighting the huge impact of the COVID-19 pandemic that has been going on since December 2019 on the sports industry and massive income and job loss that might occur as a result.

Keywords

Sports Industry, Broadcasting Rights, pandemic

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