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Perceived Benefits of Customer in Renting Electric Scooter : The Role of Consumer Innovativeness

Year 2021, Volume 6, Issue 2, 171 - 195, 30.12.2021

Abstract

Parallel with the increase in world population, effective and careful use of scarce resources along with ensuring the sustainability of the systems have become more crucial. In this respect, electric scooters are prevailing as an innovative transportation medium especially in highly populated regions. This study aimed to investigate the factors influencing the intentions to use electric scooters. Data were collected from 311 respondents and the influence of consumer innovativeness and perceived benefits on willingness to use electric scooters were tested by utilizing a structural equation modelling. The study findings revealed that perceived benefits affected intention to use electric scooters to a greater extent than consumer innovativeness. Based on the findings, theoretical and practical implications were suggested.

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Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü

Year 2021, Volume 6, Issue 2, 171 - 195, 30.12.2021

Abstract

Dünya genelindeki nüfus artışı ve nüfus yoğunluğunun büyük şehirlerde toplanması kıt kaynakların dikkatli kullanımını ve mevcut sistemlerin sürdürülebilirliğini en önemli kavramlar haline getirmiştir. Bireylerin daha konforlu yaşamak ve çalışmak için şehirleri seçmesi şehirlerin nüfus yoğunluğunu artırmaktadır. İnsanoğlu ömrü boyunca sahip olduğu en değerli varlığı olan zaman ve doğal kaynakları verimli kullanmak için yeni çözümler aramaktadır. Bu çerçevede yüksek nüfuslu şehirlerde ulaşımda yenilikçi bir yaklaşım getiren elektrikli scooterın kullanımı gittikçe yaygınlaşmaktadır. Bu araştırma, yenilikçi bir ürün olan elektrikli scooterın bireyler tarafından yaygın kullanılma niyetini etkileyen faktörlerin belirlenmesi amacıyla gerçekleştirilmiştir. Tüketiciler tarafından algılanan fayda ve yenilikçiliğin kullanma niyeti üzerindeki rolünü test etmek için literatüre dayanan 2 temel hipotez geliştirilmiş ve bu kapsamda ampirik bir çalışma gerçekleştirilmiştir. Araştırma kapsamında 311 kişiden veri toplanmış, yapısal eşitlik modellemesi ile tüketici yenilikçiliğinin ve kullanım sırasında algılanan faydanın elektrikli scooter kullanma niyeti üzerindeki etkileri test edilmiştir. Elde edilen araştırma bulguları üzerinden teorik ve pratik tavsiyeler verilmeye çalışılmıştır. Bu çalışma sayesinde bireylerin günlük yaşamlarının içine giren teknolojik ürünlerin seçimini etkileyen algılanan fayda, tüketici yeniliği ve niyet faktörlerinin arasında bulunan ilişkinin ‘elektrikli scooter’ özelinde açıklanmasıyla Türkçe literatürün zenginleşmesine bir katkı sağlanması hedeflenmiştir. Ulaşılan bulgularda, meydana gelen yeniliklerin kullanıcılar veya tüketiciler tarafından benimsenmesi ile bireyler tarafından elektrikli scooter kullanma niyeti üzerinde algılanan faydanın, tüketici yenilikçiliğine oranla daha fazla etkisinin olduğu gözlenmiştir.

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Details

Primary Language Turkish
Subjects Social
Journal Section Articles
Authors

Bilgehan BOZKURT This is me
DENİZ KUVVETLERİ KOMUTANLIĞI
0000-0001-8090-8892
Türkiye


Sibel AYDOĞAN
MARMARA ÜNİVERSİTESİ
0000-0002-4870-1901
Türkiye


Murat AKTAN (Primary Author)
MUĞLA ÜNİVERSİTESİ
0000-0003-3683-7796
Türkiye

Publication Date December 30, 2021
Acceptance Date December 13, 2021
Published in Issue Year 2021, Volume 6, Issue 2

Cite

Bibtex @research article { aurum934405, journal = {Aurum Journal of Social Sciences}, issn = {2458-9896}, eissn = {2822-3683}, address = {Mahmutbey Dilmenler Caddesi, No:26, 34217 Bağcılar - İSTANBUL}, publisher = {Altınbaş University}, year = {2021}, volume = {6}, number = {2}, pages = {171 - 195}, title = {Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü}, key = {cite}, author = {Bozkurt, Bilgehan and Aydoğan, Sibel and Aktan, Murat} }
APA Bozkurt, B. , Aydoğan, S. & Aktan, M. (2021). Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü . Aurum Journal of Social Sciences , 6 (2) , 171-195 . Retrieved from https://dergipark.org.tr/en/pub/aurum/issue/67556/934405
MLA Bozkurt, B. , Aydoğan, S. , Aktan, M. "Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü" . Aurum Journal of Social Sciences 6 (2021 ): 171-195 <https://dergipark.org.tr/en/pub/aurum/issue/67556/934405>
Chicago Bozkurt, B. , Aydoğan, S. , Aktan, M. "Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü". Aurum Journal of Social Sciences 6 (2021 ): 171-195
RIS TY - JOUR T1 - Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü AU - Bilgehan Bozkurt , Sibel Aydoğan , Murat Aktan Y1 - 2021 PY - 2021 N1 - DO - T2 - Aurum Journal of Social Sciences JF - Journal JO - JOR SP - 171 EP - 195 VL - 6 IS - 2 SN - 2458-9896-2822-3683 M3 - UR - Y2 - 2021 ER -
EndNote %0 Aurum Journal of Social Sciences Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü %A Bilgehan Bozkurt , Sibel Aydoğan , Murat Aktan %T Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü %D 2021 %J Aurum Journal of Social Sciences %P 2458-9896-2822-3683 %V 6 %N 2 %R %U
ISNAD Bozkurt, Bilgehan , Aydoğan, Sibel , Aktan, Murat . "Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü". Aurum Journal of Social Sciences 6 / 2 (December 2021): 171-195 .
AMA Bozkurt B. , Aydoğan S. , Aktan M. Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü. ajss. 2021; 6(2): 171-195.
Vancouver Bozkurt B. , Aydoğan S. , Aktan M. Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü. Aurum Journal of Social Sciences. 2021; 6(2): 171-195.
IEEE B. Bozkurt , S. Aydoğan and M. Aktan , "Elektrikli Scooter Kiralamada Algılanan Tüketici Faydası: Tüketici Yenilikçiliğin Rolü", Aurum Journal of Social Sciences, vol. 6, no. 2, pp. 171-195, Dec. 2021