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Metaverse Teknolojisinin Gelecekte Turizm Sektörüne Olası Etkilerini Belirlemeye Yönelik Bir Araştırma

Year 2022, Volume: 22 Issue: 4, 1063 - 1092, 28.12.2022
https://doi.org/10.18037/ausbd.1225882

Abstract

Bu çalışmanın amacı, uzman görüşlerinden hareketle metaverse teknolojisinin gelecekte turizm sektörü üzerindeki olası etkilerini tespit etmektir. Bu kapsamda nitel veri toplama tekniklerinden yarı-yapılandırılmış görüşme kullanılarak 22 katılımcıdan birincil veriler elde edilmiştir. Daha sonra bu veriler, belirlenen tema ve alt temalar ışığında kodlanarak betimsel analizler gerçekleştirilmiştir. Bu çalışmadan elde edilen bulgular, turizmde en çok seyahat alanında, turist rehberliği mesleğinde, ek gelir sağlama olarak metaverse teknolojisinin etkilerinin görüleceğini göstermektedir. Ayrıca, gelecekte metaverse’ün turizm pazarlaması açısından en önemli potansiyel faydasının ön deneyim oluşturma olduğu ve ön deneyim ile güvenin turizmdeki gerçek satın alma davranışını etkileyen en önemli unsurlar olduğu belirlenmiştir. Diğer bir bulguya göre, COVID-19 pandemisi turizm sektöründe metaverse teknolojisine uyum sürecini hızlandırmıştır. İlgili literatürde metaverse’ün turizm sektörüne etkilerine ilişkin birincil verilere dayalı çalışmaların sınırlı olması bu çalışmanın sonuçlarını önemli kılmakta ve özgün değerini artırmaktadır. Sosyal medyanın turizmde kullanılan en önemli dijital araç olması, turizmde gerçek satın alma davranışında metaverse’deki ön deneyim ve güven faktörlerinin etkili olması yönündeki bulgular mevcut literatürdeki çalışmaların sonuçlarıyla da benzerlik göstermektedir.

References

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Year 2022, Volume: 22 Issue: 4, 1063 - 1092, 28.12.2022
https://doi.org/10.18037/ausbd.1225882

Abstract

References

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  • Ames, H., Glenton, C. ve Lewin, S. (2019). Purposive sampling in a qualitative evidence synthesis: A worked example from a synthesis on parental perceptions of vaccination communication. BMC Medical Research Methodology, 19(26), 1-9, https://doi.org/10.1186/s12874-019-0665-4.
  • Ayre, C. ve Scally, A. J. (2014). Critical values for Lawshe’s content validity ratio: Revisiting the original methods of calculation. Measurement and Evaluation in Counseling and Development, 47(1), 79-86, https://doi.org/10.1177/0748175613513808.
  • Bayram, A. (2022). Metaleisure: Leisure time habits to be changed wtih metaverse. Journal of Metaverse, 2(1), 1-7. Erişim: https://dergipark.org.tr/en/download/article-file/2221329.
  • Bayyurt, Y. ve Akcan, S. (2017). Nitel araştırma çalışmalarında dikkat edilmesi gereken yöntemsel konular (Ed. Seggie, F. N. ve Bayyurt, Y.). Nitel araştırma yöntem, teknik, analiz ve yaklaşımları içinde (s. 371-384). Ankara: Anı Yayıncılık.
  • Bourlakis, M., Papagiannidis, S. ve Li, F. (2009). Retail spatial evolution: Paving the way from traditional to metaverse retailing. Electronic Commerce Research, 9, 135-148, https://doi.org/10.1007/s10660-009-9030-8.
  • Buhalis, D. ve Karatay, N. (2022). Mixed reality (MR) for generation Z in cultural heritage tourism towards metaverse (Ed. Stienmetz, J. L., Ferrer-Rosell, B. ve Massimo, D.). In book Information and communication technologies in tourism 2022 (pp. 16-27). Cham, Switzerland: Springer.
  • Choi, H. ve Kim, S. (2017). A content service deployment plan for metaverse museum exhibitions-centering on the combination Beacons and HMDs. International Journal of Information Management, 37, 1519-1527, https://doi.org/10.1016/j.ijinfomgt.2016.04.017.
  • Chukwu, B. A., Kanu, E. C. ve Ezeabogu, A. N. (2019). The ımpact of advertising on consumers buying behaviour. International Journal of Arts and Commerce, 8(1), 1-15. Erişim: https://ijac.org.uk/articles/8.1-1.1-15.pdf.
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  • Corbisiero, F. ve Monaco, S. (2021). Post-pandemic tourism resilience: Changes in Italians’ travel behavior and the possible responses of tourist cities. Worldwide Hospitality and Tourism Themes, 13(3), 401-417, doi: 10.1108/WHATT-01-2021-0011.
  • Creswell, C. (2013). Qualitative inquıry research design choosing among five approaches (Third Edition). USA: SAGE Publications.
  • Dal, N. E. (2021). Metaverse ile pazarlamaya bir bakış. M. Mete ve A. Toptaş (Yay. Haz.). İktisadi ve idari bilimlerde araştırma ve değerlendirmeler-II içinde (s. 1-14). Ankara: Gece Kitaplığı.
  • Demir, Ç. (2022). Metaverse teknolojisinin otel sektörünün geleceğine etkileri üzerine bir inceleme. Journal of Tourism and Gastronomy Studies, 10(1), 542-555, doi:10.21325/jotags.2022.1003.
  • Demir, M. ve Tokgöz, E. (2022). Snow Crasht’ten Meta’ya, metaverse’ün kavramsal ve teknolojik gelişimi (Ed. Göker, N. ve Göker, G.). İletişim ve medya alanında uluslararası araştırmalar IV içinde (s. 69-92), Konya: Eğitim Yayınevi.
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  • Duan, H., Li, J., Fan, S., Lin, Z., Wu, X. ve Cai, W. (2021, October). Metaverse for social good: A university campus prototype. In Proceedings of the 29th ACM International Conference on Multimedia (MM’21), China, https://doi.org/10.1145/3474085.3479238.
  • Flavián, C., Guinalìu, M. ve Torres, E. (2005). The influence of corparate image on consumer trust. Internet Research, 15(4), 447-470, doi: 10.1108/10662240510615191.
  • Gandhi, P., Khanna, S. ve Ramaswamy, S. (2016). Which industries are the most digital (and why)?. Harvard Business Review, 1, 45-48. Erişim Adresi: https://hbr.org/2016/04/a-chart-that-shows-which-industries-are-the-most-digital-and-why.
  • Gastronomi Dergisi (2022). Metaverse pazarı 5-10 yıl içinde 8 trilyon dolara ulaşacak. Erişim Adresi: https://www.gastronomidergisi.com/haber/metaverse-pazari-5-10-yil-icinde-8-trilyon-dolara-ulasacak.
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Details

Primary Language Turkish
Journal Section Articles
Authors

Fatih Ercan This is me

Publication Date December 28, 2022
Submission Date June 20, 2022
Published in Issue Year 2022 Volume: 22 Issue: 4

Cite

APA Ercan, F. (2022). Metaverse Teknolojisinin Gelecekte Turizm Sektörüne Olası Etkilerini Belirlemeye Yönelik Bir Araştırma. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 22(4), 1063-1092. https://doi.org/10.18037/ausbd.1225882

20489

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