PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA
Abstract
Keywords
References
- AAKER, David A./Kumar, V./Day, George S. (1995), Marketing Research (New York: J. Wiley, 5. Ed).
- AKAAH, Ishmael P. (1997), “Influence of Deontological and Teleological Factors on Research Ethics Evaluations,” Journal of Business Research, 39/2: 71-80.
- AKAAH, Ishmael P./RIORDAN, Edward A. (February 1989), “Judgment of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension,” Journal of Marketing Research, 26/1: 112-120.
- ALSMADI, Sami (July 2008), “Marketing Research Ethics: Researcher’s Obligations toward Human Subjects,” Jornal of Academical Ethics, 6: 153-160.
- ARIKAN, Semra (1995), “ĀĂletmelerde Sosyal Sorumluluk ve ĀĂ Ahlak×,” Hacettepe Üniversitesi ĀĀBF Dergisi, 13: 171-180.
- AY, Canan (2005), “ĀĂletmelerde Etiksel Karar Almada Kültürün Rolü,” Yönetim ve Ekonomi, 12/ 2: 31-52.
- CAMENISCH, Paul F. (April 1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10/4: 245-248.
- CARRIGAN, Marylyn/KIRKUP, Malcolm (October 2001), “The Ethical Responsibilities of Marketers in Retail Observational Research: Protecting Stakeholders Through the Ethical ‘Research Covenant’,” International Review of Retail, Distribution and Consumer Research, 11/ 4: 415-435.
Details
Primary Language
Turkish
Subjects
-
Journal Section
-
Authors
Erkan Özdemir
This is me
Publication Date
February 1, 2009
Submission Date
July 31, 2014
Acceptance Date
-
Published in Issue
Year 2009 Volume: 64 Number: 02
Cited By
Yöneticilerin Etik Karar Verme Algısı Üzerine Bir Araştırma
Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
https://doi.org/10.18026/cbayarsos.678981Etik Kültürünün Geliştirilmesinde Sivil Toplumun Rolü
Akademik İncelemeler Dergisi
https://doi.org/10.17550/akademikincelemeler.860683Pazarlama Etiği Üzerine Bir Araştırma
Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
https://doi.org/10.54439/gupayad.1534685