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PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

Year 2009, , 119 - 144, 01.02.2009
https://doi.org/10.1501/SBFder_0000002105

Abstract

References

  • AAKER, David A./Kumar, V./Day, George S. (1995), Marketing Research (New York: J. Wiley, 5. Ed).
  • AKAAH, Ishmael P. (1997), “Influence of Deontological and Teleological Factors on Research Ethics Evaluations,” Journal of Business Research, 39/2: 71-80.
  • AKAAH, Ishmael P./RIORDAN, Edward A. (February 1989), “Judgment of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension,” Journal of Marketing Research, 26/1: 112-120.
  • ALSMADI, Sami (July 2008), “Marketing Research Ethics: Researcher’s Obligations toward Human Subjects,” Jornal of Academical Ethics, 6: 153-160.
  • ARIKAN, Semra (1995), “ĀĂletmelerde Sosyal Sorumluluk ve ĀĂ Ahlak×,” Hacettepe Üniversitesi ĀĀBF Dergisi, 13: 171-180.
  • AY, Canan (2005), “ĀĂletmelerde Etiksel Karar Almada Kültürün Rolü,” Yönetim ve Ekonomi, 12/ 2: 31-52.
  • CAMENISCH, Paul F. (April 1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10/4: 245-248.
  • CARRIGAN, Marylyn/KIRKUP, Malcolm (October 2001), “The Ethical Responsibilities of Marketers in Retail Observational Research: Protecting Stakeholders Through the Ethical ‘Research Covenant’,” International Review of Retail, Distribution and Consumer Research, 11/ 4: 415-435.
  • CASTLEBERRY, Stephen B./FRENCH, Warren/CARLIN, Barbara A. (June 1993), “The Ethical Framework of Advertising and Marketing Research Practitioners: A Moral Development Perspective,” Journal of Advertising, 22/2: 39-46.
  • CAVANAGH, Gerald F. (1990), American Business Values (NJ.: Prentice Hall, 3. Ed.).
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHURCHILL, Gilberth A. (1995), Marketing Research: Methodological Foundations (Forth Worth: The Dryden Pres, 6. Ed.).
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co.).
  • CRAWFORD, C. Merle (April 1970), “Attitudes of Marketing Executives Toward Ethics in Marketing Research,” Journal of Marketing, 34/2: 46-52.
  • DAFT, Richard L. (1997), Management (Texas: The Dryden Pres, 4. Ed.).
  • DAN, Toy/WRIGHT, Lauren/OLSON, Jerry (Jul 2001), “A Conceptual Framework For Analyzing Deception and Debriefing Effects in Marketing Research,” Psychology & Marketing, 18/7: 691-719.
  • Daulatram B. Lund, 2001, “Deontological and Teleological Influences on Marketing Research Ethics,” The Journal of Applied Business Research, 17/2: 65-82.
  • DILLION, William R./MADDEN, Thomas J./FIRTLE, Neil H. (1990), Marketing Research in a Marketing Environment (Illinois: Irwin, 2. Ed.).
  • EKĀN, M.G. Serap (Atakan)/TEZÖLMEZ, S. Hande (1999), “Business Ethics in Turkey: An Empirical Investigation with Special Emphasis on Gender,” Journal of Business Ethics, 18/1: 17-34.
  • ERCĀā, Aysel (1987), “Pazarlama ve Toplum,” Atatürk Üniversitesi ĀĀBF AraĂW×rma Merkezi ĀĂletme Dergisi, 7/ 1-2: 85-101.
  • ERGENELĀ, Azize (Temmuz 1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FERRELL, O.C./HARTLINE, Michael D./MCDANIEL, Stephen W. (April 1998), “Codes of Ethics Among Corporate Research Departments, Marketing Research Firms, and Data Subcontractors: An Examination of o Three-Communities Metaphor,” Journal of Business Ethics, 17/5: 503-516.
  • FERRELL, O. C./SKINNER, Steven J. (February 1988), “Ethical Behavior and Bureaucratic Structure in Marketing Research Organizastions,” Journal of Marketing Research, 25/1: 103-109.
  • FERRELL, O.C./GRESHAM (Summer 1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, 49/3: 87-96.
  • FERRELL, O.C./GRESHAM, Larry G./FRAEDRICH, John (Fall 1989), “A Synthesis of Ethical Decision Models for Marketing,” Journal of Macromarketing, 9/2: 55-64.
  • FUDGE, Robert S./SCHLACTER, John L. (February 1999), “Motivating Employees to Act Ethically: An Expectancy Theory Approach,” Journal of Business Ethics, 18/3:295-304.
  • GAARDER, Jostein (1996), Sofi’nin Dünyas× (Āstanbul: Pan Yay×nc×O×k, 11. Bask×) (Çev.: G. Kutal).
  • GARCIA-MARZA, Domingo/SARRIA, Carmen Ferrete/ESTEBAN, Elsa Gonzalez, (November 1999), “Across–the Border Contamination. The Andorra Power Plant (Teruel): A Business Ethics Case,” Journal of Business Ethics, 22/3: 261-271.
  • GERICKE, C.A./RIESBERG, A. / BUSE, R. (2005), “Ethical Issues in Funding Orphan Drug Research and Development,” Journal of Medical Ethics, 31: 164-168.
  • GIACOBBE, Ralph W./SEGAL, Madhav N. (October 2000), “A Comparative Analysis of Ethical Perceptions in Marketing Research: USA vs. Canada,” Journal of Business Ethics, 27/3: 229-245.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing”, Journal of Marketing, 56: 55-68.
  • GOROWITZ, Samuel (1998), John Rawls: Bir Adalet Kuram× (Āstanbul: Remzi Kitabevi, 2. Bask×) (Çev.: S. Can).
  • GUERRETTE, Richard H. (1994), “Management by Ethics: A New Paradigm and Model for Corporate Ethics,” LEWIS, Alan/WARNERYD, Karl-Eric (eds.), Ethics and Economic Affairs (New York: Routledge): 51-114.
  • HAIR, Neil/CLARK, Moira (2007), “The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities,” International Journal of Market Research, Ethnography Special Issue, 49/6: 781-800.
  • HUNT, Shelby D./CHONKO, Lawrence B./WILCOX, James B. (August 1984), “Ethical Problems of Marketing Researchers,” Journal of Marketing Research, 21/3: 309-324.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (Feb 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30/1: 78- 90.
  • KIMMEL, Allan J. (2001), “Ethical Trends in Marketing and Psychological Research,” Ethics&Behavior, 11/2: 131-149.
  • KIMMEL, Allan J. (Jul 2001), “Deception in Marketing Research and Practice: An Introduction,” Psychology & Marketing, Hoboken, 18/7: 657-661.
  • KIMMEL, Allan J./ SMITH, N.Craig (July 2001), “Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications,” Psychology & Marketing, 18/7: 663-689.
  • KORKMAZ, Sezer/COP, Ruziye (1999), “Kad×n ve Erkek Sat×Ă Elemanlar× Aras×ndaki Etiksel Farkl×O×klar,” 4. Ulusal Pazarlama Kongresi, Mustafa Kemal Üniversitesi ĀĀBF (ANTAKYAHATAY): 280-289.
  • KOTLER, Philip/ARMSTRONG, Gary (1997), Principles of Marketing (New Jersey: Prentice Hall., 7. Ed.)
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • MacNAMEE, Brian/McDONNELL, Ray (1995), The Marketing Casebase: Short Examples of Marketing Practice (New York: Routledge).
  • MALHOTRA, Naresh K./MILLER, Gina L. (February 1998), “An Integrated Model for Ethical Decisions in Marketing Research,” Journal of Business Ethics, 17/3: 263-280.
  • MALHOTRA, Naresh K./PETERSON, Mark (2001), “Marketing Research in the New Millennium: Emerging Issues and Trends,” Marketing Intelligence&Planning, 19/4: 216-235.
  • MICHAELIDES, Pavlos/GIBBS, Paul (January 2006), “Technical Skills and The Ethics of Market Research,” Business Ethics: A European Review, 15/1: 44-52.
  • MURPHY, Patrick E./LACZNIAK, Gene R. (Jun 1992), “Emerging Ethical Issues Facing Marketing Researchers,” Marketing Research, 4/2: 6-11.
  • MURPHY, Patrick E./LACZNIAK, Gene R. (Mar 1992), “Traditional Ethical Issues Facing Marketing Researchers,” Marketing Research, 4/1: 8-21.
  • NILL, Alexander L./ SHULTZ, Clifford J. II (Fall 1997), “Marketing Ethics across Cultures: DecisionMaking Guidelines and the Emergence of Dialogic Idealism,” Journal of Macromarketing: 4-19.
  • O’BOYLE, Edward J./DAWSON, Lyndon E. (December 1992), “The American Marketing Association Code of Ethics: Instructions for Marketers,” Journal of Business Ethics, 11/12: 921-932.
  • OYMAN, Mine (18-20 Kas×m 1999), “Pazarlamada Etiksel Karar Alma,” 4. Ulusal Pazarlama Kongresi Antakya-Hatay (Ankara: Aydoÿdu Ofset): 290-299.
  • PHILLIPS, Robert A./REICHART, Joel (January 2000), “The Environment as a Stakeholder? A Fairness-Based Approach,” Journal of Business Ethics, 23/2: 185-197.
  • PIEPER, Annemarie (1999), Etiÿe GiriĂ (Āstanbul: Ayr×nt× Yay×nlar×, 1. Bask×) (Çev.: V. Atayman-G. Sezer).
  • POST, James E./FREDERICK, William C./LAWRENCE Anne T./WEBER, James (1996), Business Society: Corporate Strategy, Public Policy, Ethics (New York: McGraw-Hill, 8. Ed.)
  • ROBIN, Donald P./REIDENBACH, R. Eric (January 1987), “Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Aplication,” Journal of Marketing, 51/1: 44-58.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press, 1. Ed.).
  • SCHNEIDER, Kenneth G./HOLM, Cynthia K. (Spring 1982), “Deceptive Practices in Marketing Research: The Consumer’s Viewpoint,” California Management Review, 24/3: 89-96.
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H. (1999), “Understanding Salespeople’s Intention to Behave Unethically: The Effects of Perceived Competitive Intensity, Cognitive Moral Development and Moral Judgment,” Journal of Business Ethics, 21: 303-316.
  • SEGAL, Madhav N./GIACOBBE, Ralph W. (2007), “Ethical Issues in Australian Marketing Research Services: An Empirical Investigation,” Services Marketing Quarterly, 28/3: 33-53.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn (1999), “Perceived Importance of Ethics and Ethical Decisions in Marketing,” Journal of Business Research, 45/1:89-99.
  • SINGHAPAKDI, Anusorn/VITELL, Scott (Spring 1990), “Marketing Ethics: Factor Influencing Perceptions of Ethical Problems and Alternatives,” Journal of Macromarketing: 4-18.
  • SMITH, N. Craig/QUELCH, John A. (1993), “Ethical Issues in Researching and Targeting Consumers,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Illinois: Irwin): 145-195.
  • TOKOL, Tuncer (2000), Pazarlama AraĂW×rmas× (Bursa: Uludaÿ Üniversitesi Güçlendirme Vakf× Yay×Q×,10. Bask×).
  • TORLAK, Ömer (1998), “Pazarlama Ahlak×,” Siyasette ve Yönetimde Etik Sempozyumu (Adapazar×): 455-467.
  • TORLAK, Ömer (1998), “Pazarlama Kararlar×nda Ahlaki YaklaĂ×P×n Temelleri,” Yönetim (Y×l 9, Say× 30): 9-19.
  • TORLAK, Ömer (2001), Pazarlama Ahlak×: Sosyal Sorumluluklar Ekseninde Pazarlama Kararlar× ve Tüketici Davran×Ălar×Q×n Analizi (Āstanbul: Beta Bas×m Aā., 1. Bask×).
  • TULL, Donald S./HAWKINS, D.I. (1985), “Ethical Issues in Marketing Research,” LACZNIAK, Gene
  • R./MURPHY, Patrick E. (eds.), Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 55-70.
  • TWEDT, Dik Warren (October 1963), “Why a Marketing Research Code of Ethics?,”Journal of Marketing, 27/4: 48-50.
  • TYBOUT, Alice M./ZALTMAN, Gerald (November 1974), “Ethics in Marketing Research: Their Practical Relevance,” Journal of Marketing Research, 11/ 4: 357-368.
  • URAL, Tülin (2003), ĀĂletme ve Pazarlama Etiÿi, YÜKSELEN, Cemal (ed.), (Ankara: Detay Yay×nc×O×k, 1. Bask×).
  • VALENZUELA, José Luis Duran/VILLACORTA, Fernando Sanchez (1999), “The Relationship Between The Companies and Their Supliers,” Journal of Business Ethics, 22/3: 273-280.
  • VITELL, Scott J./DICKERSON, Erin Baca/FESTERVAND, Troy A. (Nov 2000), “Ethical Problems, Conflicts and Beliefs of Small Business Professionals,” Journal of Business Ethics, 28/1: 15-24.
  • VITELL, Scott J./NIN HO, Foo (May 1997), “Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring The Various Components of Decision Making in Marketing Situations,” Journal of Business Ethics, 16/7: 699-717.
  • WHYSALL, Paul (2000), “Stakeholder Mismanagement in Retailing: A British Perspective,” Journal of Business Ethics, 23/1: 19-28.
  • YÜKSEL, Berrin (1999), “Pazarlama Kararlar×Q×n Deÿerlendirilmesinde Bir Araç: Pazarlama Etiÿi Döngüsü,” Afyon Kocatepe Üniversitesi ĀĀBF Dergisi (Say× 1): 55-76.
  • ZIKMUND, William G. (1994), Exploring Marketing Research (Texas: The Dryden Press, 5. Ed.).

PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

Year 2009, , 119 - 144, 01.02.2009
https://doi.org/10.1501/SBFder_0000002105

Abstract

References

  • AAKER, David A./Kumar, V./Day, George S. (1995), Marketing Research (New York: J. Wiley, 5. Ed).
  • AKAAH, Ishmael P. (1997), “Influence of Deontological and Teleological Factors on Research Ethics Evaluations,” Journal of Business Research, 39/2: 71-80.
  • AKAAH, Ishmael P./RIORDAN, Edward A. (February 1989), “Judgment of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension,” Journal of Marketing Research, 26/1: 112-120.
  • ALSMADI, Sami (July 2008), “Marketing Research Ethics: Researcher’s Obligations toward Human Subjects,” Jornal of Academical Ethics, 6: 153-160.
  • ARIKAN, Semra (1995), “ĀĂletmelerde Sosyal Sorumluluk ve ĀĂ Ahlak×,” Hacettepe Üniversitesi ĀĀBF Dergisi, 13: 171-180.
  • AY, Canan (2005), “ĀĂletmelerde Etiksel Karar Almada Kültürün Rolü,” Yönetim ve Ekonomi, 12/ 2: 31-52.
  • CAMENISCH, Paul F. (April 1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10/4: 245-248.
  • CARRIGAN, Marylyn/KIRKUP, Malcolm (October 2001), “The Ethical Responsibilities of Marketers in Retail Observational Research: Protecting Stakeholders Through the Ethical ‘Research Covenant’,” International Review of Retail, Distribution and Consumer Research, 11/ 4: 415-435.
  • CASTLEBERRY, Stephen B./FRENCH, Warren/CARLIN, Barbara A. (June 1993), “The Ethical Framework of Advertising and Marketing Research Practitioners: A Moral Development Perspective,” Journal of Advertising, 22/2: 39-46.
  • CAVANAGH, Gerald F. (1990), American Business Values (NJ.: Prentice Hall, 3. Ed.).
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHURCHILL, Gilberth A. (1995), Marketing Research: Methodological Foundations (Forth Worth: The Dryden Pres, 6. Ed.).
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co.).
  • CRAWFORD, C. Merle (April 1970), “Attitudes of Marketing Executives Toward Ethics in Marketing Research,” Journal of Marketing, 34/2: 46-52.
  • DAFT, Richard L. (1997), Management (Texas: The Dryden Pres, 4. Ed.).
  • DAN, Toy/WRIGHT, Lauren/OLSON, Jerry (Jul 2001), “A Conceptual Framework For Analyzing Deception and Debriefing Effects in Marketing Research,” Psychology & Marketing, 18/7: 691-719.
  • Daulatram B. Lund, 2001, “Deontological and Teleological Influences on Marketing Research Ethics,” The Journal of Applied Business Research, 17/2: 65-82.
  • DILLION, William R./MADDEN, Thomas J./FIRTLE, Neil H. (1990), Marketing Research in a Marketing Environment (Illinois: Irwin, 2. Ed.).
  • EKĀN, M.G. Serap (Atakan)/TEZÖLMEZ, S. Hande (1999), “Business Ethics in Turkey: An Empirical Investigation with Special Emphasis on Gender,” Journal of Business Ethics, 18/1: 17-34.
  • ERCĀā, Aysel (1987), “Pazarlama ve Toplum,” Atatürk Üniversitesi ĀĀBF AraĂW×rma Merkezi ĀĂletme Dergisi, 7/ 1-2: 85-101.
  • ERGENELĀ, Azize (Temmuz 1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FERRELL, O.C./HARTLINE, Michael D./MCDANIEL, Stephen W. (April 1998), “Codes of Ethics Among Corporate Research Departments, Marketing Research Firms, and Data Subcontractors: An Examination of o Three-Communities Metaphor,” Journal of Business Ethics, 17/5: 503-516.
  • FERRELL, O. C./SKINNER, Steven J. (February 1988), “Ethical Behavior and Bureaucratic Structure in Marketing Research Organizastions,” Journal of Marketing Research, 25/1: 103-109.
  • FERRELL, O.C./GRESHAM (Summer 1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, 49/3: 87-96.
  • FERRELL, O.C./GRESHAM, Larry G./FRAEDRICH, John (Fall 1989), “A Synthesis of Ethical Decision Models for Marketing,” Journal of Macromarketing, 9/2: 55-64.
  • FUDGE, Robert S./SCHLACTER, John L. (February 1999), “Motivating Employees to Act Ethically: An Expectancy Theory Approach,” Journal of Business Ethics, 18/3:295-304.
  • GAARDER, Jostein (1996), Sofi’nin Dünyas× (Āstanbul: Pan Yay×nc×O×k, 11. Bask×) (Çev.: G. Kutal).
  • GARCIA-MARZA, Domingo/SARRIA, Carmen Ferrete/ESTEBAN, Elsa Gonzalez, (November 1999), “Across–the Border Contamination. The Andorra Power Plant (Teruel): A Business Ethics Case,” Journal of Business Ethics, 22/3: 261-271.
  • GERICKE, C.A./RIESBERG, A. / BUSE, R. (2005), “Ethical Issues in Funding Orphan Drug Research and Development,” Journal of Medical Ethics, 31: 164-168.
  • GIACOBBE, Ralph W./SEGAL, Madhav N. (October 2000), “A Comparative Analysis of Ethical Perceptions in Marketing Research: USA vs. Canada,” Journal of Business Ethics, 27/3: 229-245.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing”, Journal of Marketing, 56: 55-68.
  • GOROWITZ, Samuel (1998), John Rawls: Bir Adalet Kuram× (Āstanbul: Remzi Kitabevi, 2. Bask×) (Çev.: S. Can).
  • GUERRETTE, Richard H. (1994), “Management by Ethics: A New Paradigm and Model for Corporate Ethics,” LEWIS, Alan/WARNERYD, Karl-Eric (eds.), Ethics and Economic Affairs (New York: Routledge): 51-114.
  • HAIR, Neil/CLARK, Moira (2007), “The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities,” International Journal of Market Research, Ethnography Special Issue, 49/6: 781-800.
  • HUNT, Shelby D./CHONKO, Lawrence B./WILCOX, James B. (August 1984), “Ethical Problems of Marketing Researchers,” Journal of Marketing Research, 21/3: 309-324.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (Feb 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30/1: 78- 90.
  • KIMMEL, Allan J. (2001), “Ethical Trends in Marketing and Psychological Research,” Ethics&Behavior, 11/2: 131-149.
  • KIMMEL, Allan J. (Jul 2001), “Deception in Marketing Research and Practice: An Introduction,” Psychology & Marketing, Hoboken, 18/7: 657-661.
  • KIMMEL, Allan J./ SMITH, N.Craig (July 2001), “Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications,” Psychology & Marketing, 18/7: 663-689.
  • KORKMAZ, Sezer/COP, Ruziye (1999), “Kad×n ve Erkek Sat×Ă Elemanlar× Aras×ndaki Etiksel Farkl×O×klar,” 4. Ulusal Pazarlama Kongresi, Mustafa Kemal Üniversitesi ĀĀBF (ANTAKYAHATAY): 280-289.
  • KOTLER, Philip/ARMSTRONG, Gary (1997), Principles of Marketing (New Jersey: Prentice Hall., 7. Ed.)
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • MacNAMEE, Brian/McDONNELL, Ray (1995), The Marketing Casebase: Short Examples of Marketing Practice (New York: Routledge).
  • MALHOTRA, Naresh K./MILLER, Gina L. (February 1998), “An Integrated Model for Ethical Decisions in Marketing Research,” Journal of Business Ethics, 17/3: 263-280.
  • MALHOTRA, Naresh K./PETERSON, Mark (2001), “Marketing Research in the New Millennium: Emerging Issues and Trends,” Marketing Intelligence&Planning, 19/4: 216-235.
  • MICHAELIDES, Pavlos/GIBBS, Paul (January 2006), “Technical Skills and The Ethics of Market Research,” Business Ethics: A European Review, 15/1: 44-52.
  • MURPHY, Patrick E./LACZNIAK, Gene R. (Jun 1992), “Emerging Ethical Issues Facing Marketing Researchers,” Marketing Research, 4/2: 6-11.
  • MURPHY, Patrick E./LACZNIAK, Gene R. (Mar 1992), “Traditional Ethical Issues Facing Marketing Researchers,” Marketing Research, 4/1: 8-21.
  • NILL, Alexander L./ SHULTZ, Clifford J. II (Fall 1997), “Marketing Ethics across Cultures: DecisionMaking Guidelines and the Emergence of Dialogic Idealism,” Journal of Macromarketing: 4-19.
  • O’BOYLE, Edward J./DAWSON, Lyndon E. (December 1992), “The American Marketing Association Code of Ethics: Instructions for Marketers,” Journal of Business Ethics, 11/12: 921-932.
  • OYMAN, Mine (18-20 Kas×m 1999), “Pazarlamada Etiksel Karar Alma,” 4. Ulusal Pazarlama Kongresi Antakya-Hatay (Ankara: Aydoÿdu Ofset): 290-299.
  • PHILLIPS, Robert A./REICHART, Joel (January 2000), “The Environment as a Stakeholder? A Fairness-Based Approach,” Journal of Business Ethics, 23/2: 185-197.
  • PIEPER, Annemarie (1999), Etiÿe GiriĂ (Āstanbul: Ayr×nt× Yay×nlar×, 1. Bask×) (Çev.: V. Atayman-G. Sezer).
  • POST, James E./FREDERICK, William C./LAWRENCE Anne T./WEBER, James (1996), Business Society: Corporate Strategy, Public Policy, Ethics (New York: McGraw-Hill, 8. Ed.)
  • ROBIN, Donald P./REIDENBACH, R. Eric (January 1987), “Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Aplication,” Journal of Marketing, 51/1: 44-58.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press, 1. Ed.).
  • SCHNEIDER, Kenneth G./HOLM, Cynthia K. (Spring 1982), “Deceptive Practices in Marketing Research: The Consumer’s Viewpoint,” California Management Review, 24/3: 89-96.
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H. (1999), “Understanding Salespeople’s Intention to Behave Unethically: The Effects of Perceived Competitive Intensity, Cognitive Moral Development and Moral Judgment,” Journal of Business Ethics, 21: 303-316.
  • SEGAL, Madhav N./GIACOBBE, Ralph W. (2007), “Ethical Issues in Australian Marketing Research Services: An Empirical Investigation,” Services Marketing Quarterly, 28/3: 33-53.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn (1999), “Perceived Importance of Ethics and Ethical Decisions in Marketing,” Journal of Business Research, 45/1:89-99.
  • SINGHAPAKDI, Anusorn/VITELL, Scott (Spring 1990), “Marketing Ethics: Factor Influencing Perceptions of Ethical Problems and Alternatives,” Journal of Macromarketing: 4-18.
  • SMITH, N. Craig/QUELCH, John A. (1993), “Ethical Issues in Researching and Targeting Consumers,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Illinois: Irwin): 145-195.
  • TOKOL, Tuncer (2000), Pazarlama AraĂW×rmas× (Bursa: Uludaÿ Üniversitesi Güçlendirme Vakf× Yay×Q×,10. Bask×).
  • TORLAK, Ömer (1998), “Pazarlama Ahlak×,” Siyasette ve Yönetimde Etik Sempozyumu (Adapazar×): 455-467.
  • TORLAK, Ömer (1998), “Pazarlama Kararlar×nda Ahlaki YaklaĂ×P×n Temelleri,” Yönetim (Y×l 9, Say× 30): 9-19.
  • TORLAK, Ömer (2001), Pazarlama Ahlak×: Sosyal Sorumluluklar Ekseninde Pazarlama Kararlar× ve Tüketici Davran×Ălar×Q×n Analizi (Āstanbul: Beta Bas×m Aā., 1. Bask×).
  • TULL, Donald S./HAWKINS, D.I. (1985), “Ethical Issues in Marketing Research,” LACZNIAK, Gene
  • R./MURPHY, Patrick E. (eds.), Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 55-70.
  • TWEDT, Dik Warren (October 1963), “Why a Marketing Research Code of Ethics?,”Journal of Marketing, 27/4: 48-50.
  • TYBOUT, Alice M./ZALTMAN, Gerald (November 1974), “Ethics in Marketing Research: Their Practical Relevance,” Journal of Marketing Research, 11/ 4: 357-368.
  • URAL, Tülin (2003), ĀĂletme ve Pazarlama Etiÿi, YÜKSELEN, Cemal (ed.), (Ankara: Detay Yay×nc×O×k, 1. Bask×).
  • VALENZUELA, José Luis Duran/VILLACORTA, Fernando Sanchez (1999), “The Relationship Between The Companies and Their Supliers,” Journal of Business Ethics, 22/3: 273-280.
  • VITELL, Scott J./DICKERSON, Erin Baca/FESTERVAND, Troy A. (Nov 2000), “Ethical Problems, Conflicts and Beliefs of Small Business Professionals,” Journal of Business Ethics, 28/1: 15-24.
  • VITELL, Scott J./NIN HO, Foo (May 1997), “Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring The Various Components of Decision Making in Marketing Situations,” Journal of Business Ethics, 16/7: 699-717.
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There are 79 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Erkan Özdemir This is me

Publication Date February 1, 2009
Submission Date July 31, 2014
Published in Issue Year 2009

Cite

APA Özdemir, E. (2009). PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA. Ankara Üniversitesi SBF Dergisi, 64(02), 119-144. https://doi.org/10.1501/SBFder_0000002105
AMA Özdemir E. PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA. SBF Dergisi. February 2009;64(02):119-144. doi:10.1501/SBFder_0000002105
Chicago Özdemir, Erkan. “PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA”. Ankara Üniversitesi SBF Dergisi 64, no. 02 (February 2009): 119-44. https://doi.org/10.1501/SBFder_0000002105.
EndNote Özdemir E (February 1, 2009) PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA. Ankara Üniversitesi SBF Dergisi 64 02 119–144.
IEEE E. Özdemir, “PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA”, SBF Dergisi, vol. 64, no. 02, pp. 119–144, 2009, doi: 10.1501/SBFder_0000002105.
ISNAD Özdemir, Erkan. “PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA”. Ankara Üniversitesi SBF Dergisi 64/02 (February 2009), 119-144. https://doi.org/10.1501/SBFder_0000002105.
JAMA Özdemir E. PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA. SBF Dergisi. 2009;64:119–144.
MLA Özdemir, Erkan. “PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA”. Ankara Üniversitesi SBF Dergisi, vol. 64, no. 02, 2009, pp. 119-44, doi:10.1501/SBFder_0000002105.
Vancouver Özdemir E. PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA. SBF Dergisi. 2009;64(02):119-44.