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ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ

Year 2011, Volume: 66 Issue: 02, 121 - 168, 01.02.2011
https://doi.org/10.1501/SBFder_0000002206

Abstract

References

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ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ

Year 2011, Volume: 66 Issue: 02, 121 - 168, 01.02.2011
https://doi.org/10.1501/SBFder_0000002206

Abstract

Bu çalışmada, 2000-2010 yılları arasında Endüstriyel Pazarlama alanında yapılan akademik makale çalışmalarının kategorik bir sınıflandırmaya tabi tutularak incelenmesi amaçlanmaktadır. Bu amaçla, konu ile ilgili yerli ve yabancı 13 akademik dergi taranarak; 311’i uygulamalı, 101’i kavramsal olmak üzere toplam 412 tane makale çalışması incelenmiştir. İncelenen çalışmalar, ana ve alt konu başlıklarının yanısıra, yıl, sektör, ülke, kullanılan analiz ve ölçek türleri ile, örneklem hacmi, örneklem çerçevesi ve cevaplanma oranı kriterlerine göre kodlanarak sınıflandırılmıştır. Sonuçlar, çalışılan konuların, firmalar arası ilişki kurma ve yönetme ile, yeni ürünlerin pazarlanması ve yayılması başlıklarında yoğunlaştığını göstermektedir. Ayrıca, çalışmaların büyük kısmında Likert ölçeği ile ölçülen ve LISREL programında, yapısal eşitlik modellemesi ve doğrulayıcı faktör analizleri ile test edilen nicel yöntemlerin kullanıldığı belirlenmiştir.

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There are 384 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Öznur Özkan Tektaş This is me

Publication Date February 1, 2011
Submission Date July 31, 2014
Published in Issue Year 2011 Volume: 66 Issue: 02

Cite

APA Tektaş, Ö. Ö. (2011). ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. Ankara Üniversitesi SBF Dergisi, 66(02), 121-168. https://doi.org/10.1501/SBFder_0000002206
AMA Tektaş ÖÖ. ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. SBF Dergisi. February 2011;66(02):121-168. doi:10.1501/SBFder_0000002206
Chicago Tektaş, Öznur Özkan. “ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ”. Ankara Üniversitesi SBF Dergisi 66, no. 02 (February 2011): 121-68. https://doi.org/10.1501/SBFder_0000002206.
EndNote Tektaş ÖÖ (February 1, 2011) ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. Ankara Üniversitesi SBF Dergisi 66 02 121–168.
IEEE Ö. Ö. Tektaş, “ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ”, SBF Dergisi, vol. 66, no. 02, pp. 121–168, 2011, doi: 10.1501/SBFder_0000002206.
ISNAD Tektaş, Öznur Özkan. “ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ”. Ankara Üniversitesi SBF Dergisi 66/02 (February 2011), 121-168. https://doi.org/10.1501/SBFder_0000002206.
JAMA Tektaş ÖÖ. ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. SBF Dergisi. 2011;66:121–168.
MLA Tektaş, Öznur Özkan. “ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ”. Ankara Üniversitesi SBF Dergisi, vol. 66, no. 02, 2011, pp. 121-68, doi:10.1501/SBFder_0000002206.
Vancouver Tektaş ÖÖ. ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. SBF Dergisi. 2011;66(02):121-68.