STRATEGİC USİNG OF PRİVATE LABELS FROM RETAILERS PERSPECTİVE IN TURKEY

Year 2009, Volume: 64 Issue: 04, 153 - 173, 01.04.2009

M.hakan Altıntaş Serkan Kılıç

https://doi.org/10.1501/SBFder_0000002137

Cited By: 2

Abstract

Keywords

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Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı

Abstract

Keywords

Gıda, marka, perakendecilik, özel marka, mağaza markası

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