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EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Year 2009, Volume: 64 Issue: 02, 163 - 184, 01.02.2009

Erkan Özdemir Tuncer Tokol

https://doi.org/10.1501/SBFder_0000002107
Cited By: 1

Abstract

Keywords

-

References

  • ARMSTRONG, Robert W. (1992), “An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms,” Journal of Business Ethics, 11: 161-171.
  • ARMSTRONG, Robert W. (1996), “The Relationship Between Culture and Perception of Ethical Problems in International Marketing,” Journal of Business Ethics, 15: 1199-1208.
  • BASS, Ken/BARNETT, Tim/BROWN, Gene (Spring 1998), “The Moral Philosophy of Sales Managers an its Influence on Ethical Decision Making,” The Journal of Personal Selling&Sales Management, 18/2: 1–17.
  • BURSA TĀCARET VE SANAYĀ ODASI, (2000), Bursa’daki 250 Büyük Firma AraĂW×rmas×: 1999 Y×O× Sonuçlar× (Bursa: Bursa Ticaret ve Sanayi Odas× Yay×Q×).
  • BUSH, Victoria D./VENABLE, Beverly T./BUSH, Alan J. (2000), “Ethics and Marketing on the Internet: Practitioners’ Perceptions of Societal, Industry and Company Concerns,” Journal of Business Ethics, 23: 237-248.
  • CAMENISCH, Paul F. (1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10: 245-248.
  • CESPEDES, Frank V. (1993), “Ethical Issues in Distribution,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 473-490.
  • CHAN, T.S./ARMSTRONG, Robert W. (1999), “Comparative Ethical Report Card: A Study of Australian and Canadian Manager’s Perceptions of International Marketing Ethics Problems,” Journal of Business Ethics, 18: 3-15.
  • CHERRY, John/FRAEDRICH, John (Summer 2000), “An Emprical Investigation of Locus of Control and the Structure of Moral Reasoning: Examining the Ethical Decision-Making Processes of Sales Managers,” The Journal of Personal Selling & Sales Management, 20/3: 173-188.
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHONKO, L.B./HUNT, S.D. (1985), “Ethics and Marketing Management: An Empirical Examination,” Journal of Business Research, 13: 339-359.
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co).
  • DALRYMPLE, Douglas J./CRON, William L. (1995), Sales Management-Concepts and Cases (New York: J. Wiley).
  • DRUMWRIGHT, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” N. SMITH, Craig/QUELCH, John A. (eds.) Ethics in Marketing (Boston: Irwin): 607-625.
  • DUBINSKY, Alan J./NATARAAJAN, Rajan/HUANG, Wen-Yeh (2004), “The Influence of Moral Philosophy on Retail Salespeople’s Ethical Perceptions,” The Journal of Consumer Affairs, 38/2: 297-319.
  • DUNFEE, Thomas W./SMITH, N. Craig/ROSS, William T. (July 1999), “Social Contracts and Marketing Ethics,” Journal of Marketing, 63/3: 14-32.
  • DUNN, Watson S./BARBAN, Arnold M./KRUGMAN, Dean M./REID, Leonard N. (1990), Advertising: Its Role in Modern Marketing (Chicago: The Dryden Pres).
  • ERGENELĀ, Azize (1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FISHER, Josie (2007), “Business Marketing and The Ethics of Gift Giving,” Industrial Marketing Management, 36: 99-108.
  • GASKI, John F. (1999), “Does Marketing Ethics Really Have Anything to Say? - A Critical Inventory of the Literature,” Journal of Business Ethics, 18: 315-334.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing,” Journal of Marketing, 56: 55-68.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (February 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30: 78- 90.
  • INGRAM, Rhea/SKINNER, Steven J./TAYLOR, Valerie A. (Springer 2005), “Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment,” Journal of Business Ethics, 62: 237-252.
  • KAYA, Āsmail (1991), “Pazarlama Yönetiminde Sorumluluk,” Pazarlama Dünyas×, 5/26: 2–11.
  • KEHOE, William J. (1985), “Ethics, Price Fixing, and the Management of Price Strategy,”
  • LACZNIAK, Gene R./ MURPHY, Patrick E., Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 71-83.
  • KOPP, Robert J. (1993) “Ethical Issues in Personal Selling and Sales Force Management”, SMITH,
  • N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 539-556.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1991), “Fostering Ethical Marketing Decisions,” Journal of Business Ethics, 10: 259-271.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • LU, Long-Chuan/ROSE, Gregory M./BLODGETT, Jeffrey G. (Jan 1999), “The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study,” Journal of Business Ethics, 18/1: 91-105.
  • LUND, Daulatram B. (April 2000), “An Emprical Examination of Marketing Professional’s Ethical Behavior in Differing Situations,” Journal of Business Ethics, 24/4: 331-342.
  • McCABE, A. Catherine/INGRAM, Rhea/DATO-ON, Mary Conway (Springer 2006), “The Business of Ethics and Gender,” Journal of Business Ethics, 64: 101-116.
  • MEEL, Mari/SAAT, Maksim (2002), “Ethical Life Cycle of an Innovation,” Journal of Business Ethics, 39: 21-27.
  • MENEZES, Melvyn A. J. (1993), “Ethical Issues in Product Policy,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 283-301.
  • MENGÜÇ, Bülent (1998), “Organizational Consequences, Marketing Ethics and Salesforce Supervision: Further Empirical Evidence,” Journal of Business Ethics, 17/4: 333-352.
  • MIGLIORE, Herman (2000), “Planned Obsolence,” (http://www.me.pdx.edu/capstone/ mee9899/design/lifecy/kessler.htm): 1-2.
  • MORGAN, Fred W. (1993), “Incorporating a Consumer Safety Perspective into the Product Development Process,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 350-358.
  • NEBENZAHL, Israel D. / JAFFE, Eugene D. (May 1998), “Ethical Dimensions of Advertising Executions,” Journal of Business Ethics, 17/7: 805-815.
  • ORTMEYER, Gwendolyn K. (1993), “Ethical Issues in Pricing”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 389-404.
  • PITTA, Dennis A./FUNG, Hung-Gay/ISBERG, Steven (1999), “Ethical Issues Accross Cultures: Managing The Differing Perspectives of China and the USA,” Journal of Consumer Marketing, 16/3: 240-256.
  • RALLAPALLI, Kumar C./VITELL, Scott J./SZEINBACH, Sheryl (2000), “Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals,” Journal of Business Ethics, 24/1: 65-75.
  • ROBERTSON, Diana C./ANDERSON, Erin (1993) “Does Opportunity Make the Thief?: How Control Systems Influence an Industrial Salesperson’s Ethical Behavior,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 593-603.
  • ROTFELD, Herbert Jack (1999), “Misplaced Marketing Commentary; Misplaced Marketing of Product ‘Life’ After the Sale,” Journal of Consumer Marketing, 16/4: 312-313.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press).
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H./FERRELL, O.C./INGRAM, Thomas N. (Spring 1997), “The Influence of Ethical Climate and Ethical Conflict on Role Stres in the Sales Force,” Journal of the Academy of Marketing Science, 25/2: 99-108.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn/SALYACHIVIN, Somboom/VIRAKUL, Busaya/ VEERAYANGKUR, Vinich (2000), “Some Important Factors Underlying Ethical Decision Making of Managers in Thailand,” Journal of Business Ethics, 27/3: 271-284.
  • SMITH, N. Craig (1993), “Ethics and the Marketing Manager”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 3–34.
  • STANTON, William J./BUSKIRK, Richard H./SPIRO, Rosan L. (1991), Management of a Sales Force (Burr Ridge.Ill: Irwin).
  • TSALIKIS, J./FRITZSCHE, D. (1989), “Business Ethics: A Literature Review with a Focus on Marketing Ethics,” Journal of Business Ethics, 8: 695-743.
  • UHL-BIEN, Mary/CARSTEN, Melissa K. (2007), “Being Ethical When the Boss is Not,” Organizational Dynamics, 36/2: 187-201.
  • WOTRUBA, Thomas R./SIMPSON, Edwin K. (1989), Sales Management: Text and Cases (Boston: Pws-Kent Pub Co).

Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

Year 2009, Volume: 64 Issue: 02, 163 - 184, 01.02.2009

Erkan Özdemir Tuncer Tokol

https://doi.org/10.1501/SBFder_0000002107
Cited By: 1

Abstract

Keywords

Pazarlama karması etik pazarlama etiği pazarlama yöneticileri alan araştırması

References

  • ARMSTRONG, Robert W. (1992), “An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms,” Journal of Business Ethics, 11: 161-171.
  • ARMSTRONG, Robert W. (1996), “The Relationship Between Culture and Perception of Ethical Problems in International Marketing,” Journal of Business Ethics, 15: 1199-1208.
  • BASS, Ken/BARNETT, Tim/BROWN, Gene (Spring 1998), “The Moral Philosophy of Sales Managers an its Influence on Ethical Decision Making,” The Journal of Personal Selling&Sales Management, 18/2: 1–17.
  • BURSA TĀCARET VE SANAYĀ ODASI, (2000), Bursa’daki 250 Büyük Firma AraĂW×rmas×: 1999 Y×O× Sonuçlar× (Bursa: Bursa Ticaret ve Sanayi Odas× Yay×Q×).
  • BUSH, Victoria D./VENABLE, Beverly T./BUSH, Alan J. (2000), “Ethics and Marketing on the Internet: Practitioners’ Perceptions of Societal, Industry and Company Concerns,” Journal of Business Ethics, 23: 237-248.
  • CAMENISCH, Paul F. (1991), “Marketing Ethics: Some Dimensions of the Challenge,” Journal of Business Ethics, 10: 245-248.
  • CESPEDES, Frank V. (1993), “Ethical Issues in Distribution,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 473-490.
  • CHAN, T.S./ARMSTRONG, Robert W. (1999), “Comparative Ethical Report Card: A Study of Australian and Canadian Manager’s Perceptions of International Marketing Ethics Problems,” Journal of Business Ethics, 18: 3-15.
  • CHERRY, John/FRAEDRICH, John (Summer 2000), “An Emprical Investigation of Locus of Control and the Structure of Moral Reasoning: Examining the Ethical Decision-Making Processes of Sales Managers,” The Journal of Personal Selling & Sales Management, 20/3: 173-188.
  • CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications).
  • CHONKO, L.B./HUNT, S.D. (1985), “Ethics and Marketing Management: An Empirical Examination,” Journal of Business Research, 13: 339-359.
  • COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co).
  • DALRYMPLE, Douglas J./CRON, William L. (1995), Sales Management-Concepts and Cases (New York: J. Wiley).
  • DRUMWRIGHT, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” N. SMITH, Craig/QUELCH, John A. (eds.) Ethics in Marketing (Boston: Irwin): 607-625.
  • DUBINSKY, Alan J./NATARAAJAN, Rajan/HUANG, Wen-Yeh (2004), “The Influence of Moral Philosophy on Retail Salespeople’s Ethical Perceptions,” The Journal of Consumer Affairs, 38/2: 297-319.
  • DUNFEE, Thomas W./SMITH, N. Craig/ROSS, William T. (July 1999), “Social Contracts and Marketing Ethics,” Journal of Marketing, 63/3: 14-32.
  • DUNN, Watson S./BARBAN, Arnold M./KRUGMAN, Dean M./REID, Leonard N. (1990), Advertising: Its Role in Modern Marketing (Chicago: The Dryden Pres).
  • ERGENELĀ, Azize (1996), “ĀĂletme Etiÿi: ĀĂletme Eÿitiminde Olmas× Gereken Bir Ders,” Hacettepe Üniversitesi ĀĀBF Dergisi, 14/1: 99-107.
  • FISHER, Josie (2007), “Business Marketing and The Ethics of Gift Giving,” Industrial Marketing Management, 36: 99-108.
  • GASKI, John F. (1999), “Does Marketing Ethics Really Have Anything to Say? - A Critical Inventory of the Literature,” Journal of Business Ethics, 18: 315-334.
  • GOOLSBY, Jerry R./HUNT, Shelby D. (January 1992), “Cognitive Moral Development and Marketing,” Journal of Marketing, 56: 55-68.
  • HUNT, Shelby D./VASQUEZ-PARRAGA, Arturo Z. (February 1993), “Organizational Consequences, Marketing Ethics and Sales Force Supervision,” Journal of Marketing Research, 30: 78- 90.
  • INGRAM, Rhea/SKINNER, Steven J./TAYLOR, Valerie A. (Springer 2005), “Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment,” Journal of Business Ethics, 62: 237-252.
  • KAYA, Āsmail (1991), “Pazarlama Yönetiminde Sorumluluk,” Pazarlama Dünyas×, 5/26: 2–11.
  • KEHOE, William J. (1985), “Ethics, Price Fixing, and the Management of Price Strategy,”
  • LACZNIAK, Gene R./ MURPHY, Patrick E., Marketing Ethics-Guidelines for Manager (Lexington, Mass.: Lexington Books): 71-83.
  • KOPP, Robert J. (1993) “Ethical Issues in Personal Selling and Sales Force Management”, SMITH,
  • N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 539-556.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1991), “Fostering Ethical Marketing Decisions,” Journal of Business Ethics, 10: 259-271.
  • LACZNIAK, Gene R./MURPHY, Patrick E. (1993), Ethical Marketing Decisions: The Higher Road (Boston: Allyn and Bacon).
  • LU, Long-Chuan/ROSE, Gregory M./BLODGETT, Jeffrey G. (Jan 1999), “The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study,” Journal of Business Ethics, 18/1: 91-105.
  • LUND, Daulatram B. (April 2000), “An Emprical Examination of Marketing Professional’s Ethical Behavior in Differing Situations,” Journal of Business Ethics, 24/4: 331-342.
  • McCABE, A. Catherine/INGRAM, Rhea/DATO-ON, Mary Conway (Springer 2006), “The Business of Ethics and Gender,” Journal of Business Ethics, 64: 101-116.
  • MEEL, Mari/SAAT, Maksim (2002), “Ethical Life Cycle of an Innovation,” Journal of Business Ethics, 39: 21-27.
  • MENEZES, Melvyn A. J. (1993), “Ethical Issues in Product Policy,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 283-301.
  • MENGÜÇ, Bülent (1998), “Organizational Consequences, Marketing Ethics and Salesforce Supervision: Further Empirical Evidence,” Journal of Business Ethics, 17/4: 333-352.
  • MIGLIORE, Herman (2000), “Planned Obsolence,” (http://www.me.pdx.edu/capstone/ mee9899/design/lifecy/kessler.htm): 1-2.
  • MORGAN, Fred W. (1993), “Incorporating a Consumer Safety Perspective into the Product Development Process,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 350-358.
  • NEBENZAHL, Israel D. / JAFFE, Eugene D. (May 1998), “Ethical Dimensions of Advertising Executions,” Journal of Business Ethics, 17/7: 805-815.
  • ORTMEYER, Gwendolyn K. (1993), “Ethical Issues in Pricing”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 389-404.
  • PITTA, Dennis A./FUNG, Hung-Gay/ISBERG, Steven (1999), “Ethical Issues Accross Cultures: Managing The Differing Perspectives of China and the USA,” Journal of Consumer Marketing, 16/3: 240-256.
  • RALLAPALLI, Kumar C./VITELL, Scott J./SZEINBACH, Sheryl (2000), “Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals,” Journal of Business Ethics, 24/1: 65-75.
  • ROBERTSON, Diana C./ANDERSON, Erin (1993) “Does Opportunity Make the Thief?: How Control Systems Influence an Industrial Salesperson’s Ethical Behavior,” SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 593-603.
  • ROTFELD, Herbert Jack (1999), “Misplaced Marketing Commentary; Misplaced Marketing of Product ‘Life’ After the Sale,” Journal of Consumer Marketing, 16/4: 312-313.
  • SCHLEGELMILCH, Bodo B. (1998), Marketing Ethics: An International Perspective (London: International Thomson Business Press).
  • SCHOOL, William F./DESSLER, Gary/REINECKE, John A. (1993), Introduction to Business (Boston: Alyn and Bacon).
  • SCHWEPKER, Charles H./FERRELL, O.C./INGRAM, Thomas N. (Spring 1997), “The Influence of Ethical Climate and Ethical Conflict on Role Stres in the Sales Force,” Journal of the Academy of Marketing Science, 25/2: 99-108.
  • SHEA, Gordon F. (1988), Practical Ethics (New York: AMA Membership Publication Division).
  • SINGHAPAKDI, Anusorn/SALYACHIVIN, Somboom/VIRAKUL, Busaya/ VEERAYANGKUR, Vinich (2000), “Some Important Factors Underlying Ethical Decision Making of Managers in Thailand,” Journal of Business Ethics, 27/3: 271-284.
  • SMITH, N. Craig (1993), “Ethics and the Marketing Manager”, SMITH, N. Craig/QUELCH, John A. (eds.), Ethics in Marketing (Boston: Irwin): 3–34.
  • STANTON, William J./BUSKIRK, Richard H./SPIRO, Rosan L. (1991), Management of a Sales Force (Burr Ridge.Ill: Irwin).
  • TSALIKIS, J./FRITZSCHE, D. (1989), “Business Ethics: A Literature Review with a Focus on Marketing Ethics,” Journal of Business Ethics, 8: 695-743.
  • UHL-BIEN, Mary/CARSTEN, Melissa K. (2007), “Being Ethical When the Boss is Not,” Organizational Dynamics, 36/2: 187-201.
  • WOTRUBA, Thomas R./SIMPSON, Edwin K. (1989), Sales Management: Text and Cases (Boston: Pws-Kent Pub Co).
There are 54 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Erkan Özdemir This is me

Tuncer Tokol This is me

Publication Date February 1, 2009
Submission Date July 31, 2014
Published in Issue Year 2009 Volume: 64 Issue: 02

Cite

APA Özdemir, E., & Tokol, T. (2009). Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. Ankara Üniversitesi SBF Dergisi, 64(02), 163-184. https://doi.org/10.1501/SBFder_0000002107
AMA Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. February 2009;64(02):163-184. doi:10.1501/SBFder_0000002107
Chicago Özdemir, Erkan, and Tuncer Tokol. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi 64, no. 02 (February 2009): 163-84. https://doi.org/10.1501/SBFder_0000002107.
EndNote Özdemir E, Tokol T (February 1, 2009) Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. Ankara Üniversitesi SBF Dergisi 64 02 163–184.
IEEE E. Özdemir and T. Tokol, “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”, SBF Dergisi, vol. 64, no. 02, pp. 163–184, 2009, doi: 10.1501/SBFder_0000002107.
ISNAD Özdemir, Erkan - Tokol, Tuncer. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi 64/02 (February 2009), 163-184. https://doi.org/10.1501/SBFder_0000002107.
JAMA Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. 2009;64:163–184.
MLA Özdemir, Erkan and Tuncer Tokol. “Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması”. Ankara Üniversitesi SBF Dergisi, vol. 64, no. 02, 2009, pp. 163-84, doi:10.1501/SBFder_0000002107.
Vancouver Özdemir E, Tokol T. Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması. SBF Dergisi. 2009;64(02):163-84.

Cited By

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