SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Year 2009, Volume: 64 Issue: 02, 185 - 212, 01.02.2009

Şükrü Yapraklı Ercan Keser

https://doi.org/10.1501/SBFder_0000002108

Abstract

Keywords

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SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Abstract

Keywords

Müşteri yaşam boyu değeri, muhasebecilik, müşteri değeri, müşteri ilişkileri yönetimi, müşteri odaklılık

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