Adaptation of Bergen Shopping Addiction Scale to the Compulsive Online Shopping Behavior

Abstract

Objective: The purpose of this study is to translate online shopping addiction version of the Bergen Shopping Addiction (BSAS) Scale, Compulsive Online Shopping Scale (KÇSA)  into Turkish and determine the reliability and validity of it. 

Material and Methods: Scale was developed to be used for online shopping and involves 28 items. For this study, a total of 272 participants from 52 cities in Turkey, 71.3 % of which are women (n = 194), 28.7 % of which are males (n = 78), took part in the study. In addition to internet addiction measure, impulsivity, materialism, loneliness, life satisfaction, depression-anxiety and stress measures were included in the study. 

Results: The Cronbach Alpha internal consistency coefficient of the developed scale was found to be .95. In order to reveal the validity of the structure of the scale, the exploratory factor analysis was used, the factor structure was tested and it is seen that the scale has a 5-factor structure. The factors were called as problem-conflict-relapse, salience, mood modification, withdraw and tolerance. It was seen that the developed model was similar with the original one. Additionally as a result of the correlation analysis, there was a positive correlastion between KÇSA and internet addiction and materialism. 

Conclusion: As a result of the analyzes made, it was seen that KÇSA was a valid and reliable instrument for internet shopping addiction in our country.

Keywords

• addiction,buying,scale,reliability,validity

Bergen Alışveriş Bağımlılığı Ölçeği’nin Kompülsif Çevrimiçi Satın Alma Davranışına Uyarlanması

Öz

Amaç: Bu araştırmanın amacı Bergen Alışveriş Bağımlılığı Ölçeği’nin çevrimiçi alışverişlerde kullanılmak üzere oluşturulan formu olan Kompülsif Çevrimiçi Satın Alma Ölçeği’nin (KÇSA) Türkçe formunun geçerlik, güvenirlik çalışmasının yapılmasıdır.

Yöntem: Ölçek 28 maddedir ve çalışmaya Türkiye genelinde 52 ilden % 71.3’ü kadın (n=194), % 28.7’si erkek (n=78) olmak üzere toplam 272 katılımcı katılmıştır. Araştırmaya kompulsif satın alma davranışı ile karakterize olduğu düşünülen internet bağımlılığı, dürtüsellik, materyalizm, yalnızlık, yaşam doyumu, depresyon-anksiyete ve stres değişkenleri de dahil edilmiştir.

Bulgular: Geliştirilen ölçeğin Cronbach Alfa iç tutarlılık katsayısı .95 olarak bulunmuştur. Ölçeğin yapı geçerliğini ortaya koyabilmek için açımlayıcı faktör analizinden faydalanılmış, faktör yapısı sınanmış ve ölçeğin 5 faktörlü olduğu görülmüştür. Bu faktörler problem-çatışma-nüks, düşünceyle meşgul olma, duygu durum düzenleme, geri çekilme ve tolerans olarak adlandırılmıştır. Ortaya çıkan modelin orijinali ile büyük oranda uyumlu olduğu görülmüştür Ayrıca korelasyon analizi sonuçlarında KÇSA ölçeği ile internet bağımlılığı ve materyalizm arasında pozitif korelasyon bulunmuştur. Sonuç: Sonuç olarak, yapılan analizlere göre KÇSA’nın internet alışverişi bağımlılığı ölçümünde kullanılmak üzere ülkemizde yeterli düzeyde geçerli ve güvenilir değerlere sahip olduğu görülmüştür.

Anahtar Kelimeler

• bağımlılık,satın alma,ölçek,geçerlik,güvenirlik

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