Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction

Yıl 2023, Cilt: 24 Sayı: 1, 1 - 11, 31.03.2023

Melda Aslan

https://doi.org/10.51982/bagimli.1102018

Cited By: 4

Öz

Objective: The aim of this study, is to determine the effect of self esteem and credit card misuse on online shopping addiction in young adults.
Method: 388 young adults voluntarily participated in the study. In this study, which based on the relational screening model, the Self-esteem Scale, the Credit Card Misuse Scale, and the Online Shopping Addiction Scale were used.
Results: The mean age of the participants was 19.7 years, and 213 (%54,9) were female. Self-esteem was found to predict online shopping addiction by %56.4 in young adults. However, self-esteem and credit card misuse was found to predict online shopping addiction by %80.2 in young adults. According to time spent on the internet, there were significant differences in self-esteem, credit card misuse, and online shopping addiction.
Conclusion: According to research findings, it can be asserted that young adults' expectations to obtain social status and social conformity through the acquisition of a product may affect spending time for online shopping and they may lose control of the use of credit cards..

Anahtar Kelimeler

Self-esteem, credit card misuse, online shopping addiction

Benlik Saygısı ve Kontrolsüz Kredi Kartı Kullanımının Çevrimiçi Alışveriş Bağımlılığı Üzerine Etkisi

Öz

Amaç: Bu çalışmanın amacı, genç bireylerin benlik saygısı ve kontrolsüz kredi kartı kullanımının çevrimiçi alışveriş bağımlılığı üzerindeki etkisini belirlemektir.
Yöntem: Çalışmaya, 388 genç birey gönüllü olarak katılmıştır. İlişkisel tarama modeli esas alınarak yapılan bu çalışmada Benlik Saygısı Ölçeği, Kontrolsüz Kredi Kartı Kullanımı Ölçeği, Çevrimiçi Alışveriş Bağımlılığı Ölçeği kullanılmıştır.
Bulgular: Katılımcıların yaş ortalaması 19,7 yıl olup, 213’ü (%54,9) kadındır. Genç bireylerde benlik saygısı kontrolsüz kredi kartı kullanımını %56,4 açıklamaktadır. Bununla birlikte, benlik saygısı ve kontrolsüz kredi kartı kullanımı çevrimiçi alışveriş bağımlılığını %80,4 açıkladığı ortaya koyulmuştur. Ayrıca, bireylerin internette geçirdiği süre, benlik saygısı, kontrolsüz kredi kartı kullanımı ve çevrimiçi alışveriş bağımlılığında anlamlı bir farklılık oluşturmaktadır.
Sonuç: Birey sosyal olarak kabul görme, statü kazanma gibi benlik saygısının artışını sağlayacak pek çok durumun ürün elde edinimi ile gerçekleşebileceğine yönelik beklentisi, çevrimiçi alışverişe ayırdığı zamanı etkileyebilir ve kredi kartının kullanımda kontrolü yitirmesine sebep olabilir..

Anahtar Kelimeler

Benlik saygısı, kredi kartı, çevrimiçi alışveriş bağımlılığı

Kaynakça

• 1. Ticaret Bakanlığı. 2021 Yılı İlk 6 Ayı E-Ticaret Verileri. Elektronik Ticaret Dairesi Başkanlığı. https://www.eticaret.gov.tr/haberler/10080/detay#:~:text=2021%20y%C4%B1l%C4%B1%20ilk%206%20ay%C4%B1,milyar%20654%20milyon%20adede%20y%C3%BCkseldi. (12 Şubat 2022’de ulaşıldı).
• 2. Chaffey D. eBay marketing strategy case study. Smart Insights. https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/ (14 Şubat 2022’de ulaşıldı).
• 3. Yazdanifard R, Li MTH. The review of Alibaba’s online business marketing strategies which navigate them to present success. Glob J of Manag and Bus Res 2014; 14(7): 33-40.
• 4. Gupta S, Aggarwal A, Mittal A. Modelling the motivations of millennials' online shopping intentions: a PLS-SEM approach. Int J Bus Glob 2021; 29(1): 135-147.
• 5. Statista. Number of digital buyers worldwide from 2014 to 2021. https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/ (18 Şubat 2022’de ulaşıldı).
• 6. Türkiye İstatistik Kurumu. Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması, https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-(BT)Kullanim-Arastirmasi-2021-37437 (19 Şubat 2022’de ulaşıldı).
• 7. Andreassen CS, Griffiths MD, Pallesen S, et al. The bergen shopping addiction scale: reliability and validity of a brief screening test. Front Psychol (2015); 6(1): 1374-1385.
• 8. Bilgihan A, Kandampully J, Zhang TC. Towards a unified customer experience in online shopping environments: Antecedents and outcomes. Int J Qual Serv (2016); 8(1): 102-119.
• 9. Kim EY, Kim YK. Predicting online purchase intentions for clothing products. Eur J Mark (2004); 38(7): 883-897.
• 10. Ko YM, Roh S, Lee TK. The association of problematic internet shopping with dissociation among South Korean internet users. Int J Environ Res & Pub Heath (2020); 17(9): 3235-3248.
• 11. Zheng Y, Yang X, Liu Q, et al. Perceived stress and online compulsive buying among women: A moderated mediation model. Comput Hum Behav (2020); 103(1): 13-20.
• 12. Goslar M, Leibetseder M, Muench HM, et al. Treatments for internet addiction, sex addiction and compulsive buying: A meta-analysis. J Behav Addict (2020); 9(1): 14-43.
• 13. Johnson T, Attmann J. Compulsive buying in a product specific context: clothing. J Fash Mark Manag (2009); (13)3: 394-405.
• 14. Faber RJ, O'Guinn TC. Compulsive consumption and credit abuse. J Consum Policy (1988); 11(1): 97-109.
• 15. Andreassen CS. Shopping addiction: an overview. J Norw Psych Assoc (2014); 51(1): 194-209.
• 16. Thompson ER, Prendergast GP. The influence of trait affect and the five-factor personality model on impulse buying. Pers Individ Differ (2015); 76(1): 216-221.
• 17. Roberts JA, Manolis C, Pullig C. Contingent self‐esteem, self‐presentational concerns, and compulsive buying. Psychol Mark (2014); 31(2): 147-160.
• 18. Alavi HR, Askaripur MR. The relationship between self-esteem and job satisfaction of personnel in government organizations. Public Pers Manage (2003); 32(4): 591-600.
• 19. Rosenberg M. Society and the adolescent self-image. Princeton. NJ: Princeton University Press, (1965).
• 20. Chauchard E, Mariez J, Grall-Bronnec M, et al. Buying-shopping disorder among women: the role of vulnerability to marketing, buying motives, impulsivity, and self-esteem. Eur Addict Res (2021); 27(4): 294-303.
• 21. Maraz A, van den Brink W, Demetrovics Z. Prevalence and construct validity of compulsive buying disorder in shopping mall visitors. Psychiatry Res (2015); 228(3): 918-924.
• 22. McQueen P, Moulding R, Kyrios M. Experimental evidence for the influence of cognitions on compulsive buying. J Behav Ther Exp Psychiatry (2014); 45(4): 496-501.
• 23. Spinella M, Lester D, Yang B. Compulsive buying tendencies and personal finances. Psychol Rep (2014). 115(3): 670-674.
• 24. Palan KM, Morrow PC, Trapp A, et al. Compulsive buying behavior in college students: the mediating role of credit card misuse. J Mark Theory Pract (2011); 19(1): 81-96.
• 25. Tanoto S, Evelyn E. Financial knowledge, financial wellbeing, and online shopping addiction among young Indonesians. J Manajemen dan Kewirausahaan (2019); 21(1): 32-40.
• 26. Khare A. Credit card use and compulsive buying behavior. J Glob Mark (2013); 26(1): 28-40.
• 27. Garðarsdóttir RB, Dittmar H. The relationship of materialism to debt and financial well-being: The case of Iceland’s perceived prosperity. J Econ Psychol (2012); 33(3): 471-481.
• 28. Lam LT, Lam MK. The association between financial literacy and Problematic Internet Shopping in a multinational sample. Addict Behav Rep (2017); 6(1): 123-127.
• 29. Neuman WL. Toplumsal araştırma yöntemleri. Nitel ve Nicel Yaklaşımlar. (S. Özge, Çev.). İstanbul: Yayın Odası, (2006).
• 30. Zhao H, Tian W, Xin T. The development and validation of the online shopping addiction scale. Front Psychol (2017); 8(1): 1-9.
• 31. Yılmaz T, İkiz G, Avcı FM. Çevrimiçi alışveriş bağımlığı ölçeğinin türkçe psikometrik özelliklerinin incelenmesi. Bağımlılık Dergisi (2022); 23(2): 205-215.
• 32. Çuhadaroğlu F. Adolesanlarda benlik saygısı. Uzmanlık Tezi, Hacettepe Üniversitesi Tıp Fakültesi Psikiyatri Anabilim Dalı, Ankara, (1986).
• 33. Roberts JA, Jones E. Money attitudes, credit card use, and compulsive buying among American college students. J Consum Aff (2001); 35(2): 213-240.
• 34. Korur MG. Kompulsif satın alma eğilimi ve alışveriş sonrası pişmanlik ilişkisinde kontrolsüz kredi karti kullaniminin rolü: avm müşterileri üzerine bir araştırma. Yükseklisans Tezi. Osmangazi Üniversitesi, Sosyal Bilimler Enstitüsü. Eskişehir, (2015).
• 35. Kline RB. Principles and practice of structural equation modeling. New York, NY: The Guilford Press, (2011).
• 36. Çokluk Ö. Lojistik regresyon analizi: kavram ve uygulama. Educ Sci: Theory Pract (2010); 10(3): 1357-1407.
• 37. Menard S. Applied Logistic Regression Analysis. Thousand Oaks, CA: Sage, (1995).
• 38. Myers RH. Classical and Modern Regression with Applications. Boston, MA: Duxbury, (1990).
• 39. Harnish RJ, Bridges KR, Karelitz JL. Compulsive buying: prevalence, irrational beliefs and purchasing. Int J Ment Health Addict (2017); 15(5): 993-1007.
• 40. Davenport K, Houston JE, Griffiths MD. Excessive eating and compulsive buying behaviours in women: An empirical pilot study examining reward sensitivity, anxiety, impulsivity, self-esteem and social desirability. . Int J Ment Health Addict (2012); 10(4): 474-489.
• 41. Hirschman EC. The consciousness of addiction: Toward a general theory of compulsive consumption. J Consum Res (1992); 19(2): 155-179.
• 42. Jacobs DF. A general theory of addictions: A new theoretical model. J Gambl Behav (1986); 2(1): 15-31.
• 43. Crocker J, Nuer N. Do People Need Self-Esteem? Comment on Pyszczynski, (2004).
• 44. Greenwald AG, Bellezza FS, Banaji, MR. Is self-esteem a central ingredient of the self-concept?. Pers Soc Psychol Bull (1988); 14(1): 34-45.
• 45. Sheldon KM. The benefits of a" sidelong" approach to self-esteem need satisfaction. (2004).
• 46. Jiang J, Zhang Y, Ke Y, et al. Can't buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator. J Exp Soc Psychol (2015); 58(1): 48-55.
• 47. Park JK, John DR. More than meets the eye: The influence of implicit and explicit self‐esteem on materialism. J Consum Psychol (2011); 21(1): 73-87.
• 48. Yurchisin J, Johnson KK. Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement. Fam Consum Sci Res J (2004); 32(3): 291-314.
• 49. Corneo G, Jeanne O. Conspicuous consumption, snobbism and conformism. J Public Econ (1997); 66(1): 55-71.
• 50. O'cass A, McEwen H. Exploring consumer status and conspicuous consumption. J Consum Behav (2004); 4(1): 25-39.
• 51. Eastman JK, Goldsmith RE, Flynn LR. Status consumption in consumer behavior: Scale development and validation. J Mark Theory Pract (1999); 7(3): 41-52.
• 52. Truong Y, McColl R. Intrinsic motivations, self-esteem, and luxury goods consumption. J Retail Consum Serv (2011); 18(6): 555-561.
• 53. Giovannini S, Xu Y, Thomas J. Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations. J Fash Mark Manag (2015); 19(1): 22-40.
• 54. d'Astous A. An inquiry into the compulsive side of “normal” consumers. J Consum Policy (1990); 13(1): 15-31.
• 55. Schor JB. The overspent American: Upscaling, downshifting and the new consumer. Newyork: Basic Books, (1998).
• 56. Lea SE, Webley P, Walker CM. Psychological factors in consumer debt: Money management, economic socialization, and credit use. J Econ Psychol (1995); 16(4): 681-701.
• 57. Zuckerman G. Borrowing levels reach a record, sparking debate. The Wall Str J (2000); 5(1): 1-18.
• 58. O'Guinn TC, Faber RJ. Compulsive buying: A phenomenological exploration. J Consum Res (1989); 16(2): 147-157.
• 59. Tokunaga H. The use and abuse of consumer credit: Application of psychological theory and research. J Econ Psychol (1993); 14(2): 285-316.
• 60. Niemz K, Griffiths M, Banyard P. Prevalence of pathological Internet use among university students and correlations with self-esteem, the General Health Questionnaire (GHQ), and disinhibition. Cyberpsychol & Behav (2005); 8(6): 562-570.
• 61. Widyanto L, Griffiths M. An empirical study of problematic Internet use and self-esteem. International Int J Cyber Behav Psychol Learn (2011); 1(1): 13-24.
• 62. Aydm B, San SV. Internet addiction among adolescents: the role of self-esteem. Procedia Soc & Behav Sci (2011); 15(1): 3500-3505.
• 63. Shaw M, Black DW. Internet addiction. CNS Drugs (2008); 22(5): 353-365.
• 64. Weinstein A, Lejoyeux M. Internet addiction or excessive internet use. Am J Drug Alcohol Abuse (2010); 36(5): 277-283.
• 65. Cast AD, Burke PJ. A theory of self-esteem. Soc Forces (2002); 80(3): 1041-1068.
• 66. Griffiths M. Internet addiction-time to be taken seriously?. Addict Res (2000); 8(5): 413-418.
• 67. Pontes HM, Szabo A, Griffiths MD. The impact of Internet-based specific activities on the perceptions of Internet addiction, quality of life, and excessive usage: A cross-sectional study. Addict Behav Rep (2015); 1(1): 19-25.
• 68. Duroy D, Gorse P, Lejoyeux M. Characteristics of online compulsive buying in Parisian students. Addict Behav (2014); 39(12): 1827-1830.
• 69. Duong XL, Liaw SY. Determinants of online shopping addiction among Vietnamese university students. J Hum Behav Soc Environ (2021); 1(1): 1-13.
• 70. Norvilitis JM, Maria PS. Credit card debt on college campuses: Causes, consequences and solutions. Coll Stud J (2002); 36(3): 357-364.
• 71. Yarema CH, Sampson JH. Just Say Charge It!. Math Teach Educ (2001); 94(7): 558-564.
• 72. Karahasan F. Gençlerde Finansal Okuryazalık Araştırması 2018. Bankalararası Kart Merkezi. https://bkm.com.tr/wp-content/uploads/2015/06/finansal-okuryazarlik.pdf (28 Şubat 2022’de ulaşıldı).