Türkiye Mobilya Sanayinde Hammadde Tercihini Etkileyen Faktörler ile Hammadde Temininde ve Pazarlamada Yaşanan Sorunların Belirlenmesi

Abstract

Mobilyacılık sektörü, Türkiye’nin en eski ve en gelişen sektörlerinden birisidir. Mobilyacılık sektörüne ilişkin 20-25 yıllık süreçte, Türkiye’de kendi ihtiyacı için üretimin yanı sıra ihracata yönelik üretime, teknoloji destekli çalışmaya ve lokal atölye üretimlerinden büyük çaplı seri üretime başlanmıştır. Bununla beraber üretimin daha nitelikli ve verimli hale getirilebilmesi için yenilikçi ve teknolojik üretim yatırımları artış göstermektedir. Bu çalışma kapsamında hazırlanan anket formu ile Türkiye mobilya sanayinde faaliyet gösteren işletmelerin hammadde tercihini etkileyen faktörler ile hammadde temini ve pazarlamada yaşanan sorunların tespit edilmesi amaçlanmıştır. Çalışma Türkiye çapında faaliyet gösteren 20.867 işletmeden örnekleme yolu ile seçilen 283 işletmede yürütülmüştür. Yüz yüze görüşme tekniği ile uygulanan anketler bilgisayar ortamına aktarılarak analiz edilmiştir. Çalışma sonucunda mobilya sektörü işletmelerinin tek kişi işletmesi şeklinde yapılandığı, sipariş üretimi yaptıkları ve çoğunlukla ev mobilyası ürettikleri belirlenmiştir. Hammadde fiyatlarının yüksek kalitesinin düşük olduğu, müşteri bilgisizliği ve üretim giderlerinin yüksek olması öne çıkan problemler olarak görülmüştür. Ayrıca sektörde yoğun olarak MDF, yongalevha ve kontrplak kullanıldığı, bu tercihin ise çoğunlukla müşteri isteğine bağlı olduğu ortaya çıkmıştır. Kaplama malzemesi olarak lake boya ve verniğin dekoratif görüntüsü nedeniyle tercih edildiği tespit edilmiştir

Keywords

• Mobilya sanayi,hammadde sorunları,pazarlama sorunları,yongalevha,MDF,kontrplak

Determining the Factors Effecting Raw Material Preference in Furniture Sector in Turkey and the Problems Experienced in Supplying and Marketing Raw Materials

Abstract

Furniture industry is one of the oldest and a developing industry in Turkey. In the last 20-25 years of furniture industry, in addition to production for the country’s need, Turkey started to produce for export, to work technology-supported and to make large scale mass production rather than local workplace production.  In addition to that, investments for innovative and technological production have been increasing to make production more efficient and high-quality. The purpose of the questionnaire prepared within the scope of this study is to identify the factors that affect the raw material choices of the businesses active in furniture industry in Turkey and to determine the problems encountered in supplying raw material and in marketing. The study was carried out in 283 businesses which were chosen through sampling among 20,867 businesses active all-around Turkey. The questionnaires were applied by face to face interview technique and frequency tables were formed. It was found that the businesses in furniture industry were structured as single person company, which mainly make order production and mostly they produce household furniture. Among the outstanding problems were high raw material prices, low quality of these materials, lack of customer's material knowledge and high production expenses. Besides, it was seen that mostly MDF, particleboard and plywood were used in the sector and this is mostly due to the clients’ choice. It was also found that lacquer paint and varnish were preferred as coating materials due to their decorative look

Keywords

• Furniture industry,raw material issues,marketing issues,particleboard,MDF,plywood

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