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Year 2005, Volume: 2 Issue: 11, 221 - 249, 01.11.2005
https://doi.org/10.11616/AbantSbe.152

Abstract

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References

  • ABRATT, Russel & GROBLERJ989. Pieter Schalk. “The Evaluarion of Sport Sponsorship”, lnlernalional Eournal ol" Advertising. Volume 8, Number 4. AKYÜREK, Rüveydel998. Sponsorluk Planlaması. Anadolu Üniversitesi. Eğiîim, Sağlik ve Bilimsel Araştırma Vakfi Yay. No: l35. Eskişehir. APOSTOLOPOULOU, Artemisia & PAPADMlTRlOU, Dimitra. 2004.
  • “Welcome Home’: Motivations and Objectives of the 2004 Grand
  • National Olympic Sponsors”, Snore Marşerlng Quarterly. Volume l3. ARSAN, Metin. 2004. Spor Sponsorluğu Yönelimi. Delay Yayıncılık., Eylül, Ankara. _
  • Communicating, AlT Falun AB, Sweden. GROHS, Reinhard, WAGNER,Udo & VSETECKA, Sabine2004. “Assessing
  • The Effectiveness Of Sport Sponsorships — An Empirieal Examination”, Schmalenhaeh Business Review : ZFEE Volume 56 Number 2. HOWARD, D. R. & CROMPTON, ,1. L. 2004. Fiuancing Sport, 2nd Edition,
  • (Morgantown, WV: Fitness lnforrnation Technology). ES. 2002. “lea/Performance Research Survey Reveals What Matters to
  • Sponsors”, Snonsorshin Resort, Volume 2, Number 7. 1999. “R01: Sponsors Share How Their Deals Pay Off“, Sponsorship
  • Report. Volume 18, Number 6. LARDlNOlT, Thierry & QUESTER, Pascale G. 2001. “Attitudinal Effects of
  • Combined Sponsorsiiipanel Sponsor‘s Prominence on Basketball in Europe”, .1 ourual of Advertising Research. January . February. MASON, Kevin. 2005.“How Corporate Sport Sponsorship Impacts Consumer Behavior”, journal of American Aearlerny of Business. Volume 7, Number 1,
  • MEENAGHAN, Tony. 2001. “Understanding Sponsorship Effects”,
  • Psychology & Marketing. Volume 18, Number 2. MEENAGHAN, Tony. 1991. “The Role of Sponsorship in the Marketing
  • Communications Mix”, international Sour-rial of Advertising. Volume 16, Number 1. MIHALIK, 3.3.1984. “Sponsored Recreation”, Public Reiatiou gournal. Volume 40.
  • OKAY Aydemir. 1998. Hallda îîâşkâîer Araci Glarali Snonsorlulr. Epsilon
  • Yayıncılık Hiz. SanTithd. Şti. lstanbul. PARKER, Ken. 1991. “Sponsorship: The Research Contribution”, European journal of Marketing. Volume 25, Number 11.
  • POPE, Nigel. 1998. “Overview of Current Sponsorship Thought”, The Cyber-— journal of Sport Marketing. Volume 2, Number 1.
  • SCHREIBER, Alfred. 1991. “Your Big Event: Checklist to Prevent A
  • Disaster”, Fuhlie Relation Quarterly. Volume 36, issue 3. SHANKLIN, Wiliiarn L, KUZMA, John R. 1992. “Buying That Sporting image”, Marketing Management. Volume 1, Issue 2, Spring.
  • ’) SÜ Abant İzzet Baysal Üniversitesi Sosyal Bilimîer Eiıxtitüsiâ Dergisi 2905-2 {11)
  • SPEED, Richard and THOMPSON Peter. (2000). “Determinants of Sports
  • Sponsorship Response”, Agademy of Marketing Serence, Volume 28. Number 2. STOTLAR. David K. 2004. “Sponsorship Evaluation: Moving from Theory to
  • Practica”. Sporîs Marketing Quarteriy, Volume 13. THWAETES. Des/AGUILAR—Manjarrez, RAFAEL, Kidd, Caşum. 1998.
  • Sport Sponsorshîp Development rn Leading Canadian Companies: Issues and Trends, înternaîionaâ journal of Advertisiog. Volume 17. WILSON, Glen £3,199? “Does Sport Sponsorship Have A Direct Effect On Product Sales” Tim Üybernğoumaâ of Spar: Marketing. Volume 1, Number 2. April.

Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri

Year 2005, Volume: 2 Issue: 11, 221 - 249, 01.11.2005
https://doi.org/10.11616/AbantSbe.152

Abstract

Makale basılı kopyadan tarandığı için açılması bağlantı hızınıza göre farklılık gösterebilir. Makaleyi bilgisayarınıza indirmeniz tavsiye edilir.

References

  • ABRATT, Russel & GROBLERJ989. Pieter Schalk. “The Evaluarion of Sport Sponsorship”, lnlernalional Eournal ol" Advertising. Volume 8, Number 4. AKYÜREK, Rüveydel998. Sponsorluk Planlaması. Anadolu Üniversitesi. Eğiîim, Sağlik ve Bilimsel Araştırma Vakfi Yay. No: l35. Eskişehir. APOSTOLOPOULOU, Artemisia & PAPADMlTRlOU, Dimitra. 2004.
  • “Welcome Home’: Motivations and Objectives of the 2004 Grand
  • National Olympic Sponsors”, Snore Marşerlng Quarterly. Volume l3. ARSAN, Metin. 2004. Spor Sponsorluğu Yönelimi. Delay Yayıncılık., Eylül, Ankara. _
  • Communicating, AlT Falun AB, Sweden. GROHS, Reinhard, WAGNER,Udo & VSETECKA, Sabine2004. “Assessing
  • The Effectiveness Of Sport Sponsorships — An Empirieal Examination”, Schmalenhaeh Business Review : ZFEE Volume 56 Number 2. HOWARD, D. R. & CROMPTON, ,1. L. 2004. Fiuancing Sport, 2nd Edition,
  • (Morgantown, WV: Fitness lnforrnation Technology). ES. 2002. “lea/Performance Research Survey Reveals What Matters to
  • Sponsors”, Snonsorshin Resort, Volume 2, Number 7. 1999. “R01: Sponsors Share How Their Deals Pay Off“, Sponsorship
  • Report. Volume 18, Number 6. LARDlNOlT, Thierry & QUESTER, Pascale G. 2001. “Attitudinal Effects of
  • Combined Sponsorsiiipanel Sponsor‘s Prominence on Basketball in Europe”, .1 ourual of Advertising Research. January . February. MASON, Kevin. 2005.“How Corporate Sport Sponsorship Impacts Consumer Behavior”, journal of American Aearlerny of Business. Volume 7, Number 1,
  • MEENAGHAN, Tony. 2001. “Understanding Sponsorship Effects”,
  • Psychology & Marketing. Volume 18, Number 2. MEENAGHAN, Tony. 1991. “The Role of Sponsorship in the Marketing
  • Communications Mix”, international Sour-rial of Advertising. Volume 16, Number 1. MIHALIK, 3.3.1984. “Sponsored Recreation”, Public Reiatiou gournal. Volume 40.
  • OKAY Aydemir. 1998. Hallda îîâşkâîer Araci Glarali Snonsorlulr. Epsilon
  • Yayıncılık Hiz. SanTithd. Şti. lstanbul. PARKER, Ken. 1991. “Sponsorship: The Research Contribution”, European journal of Marketing. Volume 25, Number 11.
  • POPE, Nigel. 1998. “Overview of Current Sponsorship Thought”, The Cyber-— journal of Sport Marketing. Volume 2, Number 1.
  • SCHREIBER, Alfred. 1991. “Your Big Event: Checklist to Prevent A
  • Disaster”, Fuhlie Relation Quarterly. Volume 36, issue 3. SHANKLIN, Wiliiarn L, KUZMA, John R. 1992. “Buying That Sporting image”, Marketing Management. Volume 1, Issue 2, Spring.
  • ’) SÜ Abant İzzet Baysal Üniversitesi Sosyal Bilimîer Eiıxtitüsiâ Dergisi 2905-2 {11)
  • SPEED, Richard and THOMPSON Peter. (2000). “Determinants of Sports
  • Sponsorship Response”, Agademy of Marketing Serence, Volume 28. Number 2. STOTLAR. David K. 2004. “Sponsorship Evaluation: Moving from Theory to
  • Practica”. Sporîs Marketing Quarteriy, Volume 13. THWAETES. Des/AGUILAR—Manjarrez, RAFAEL, Kidd, Caşum. 1998.
  • Sport Sponsorshîp Development rn Leading Canadian Companies: Issues and Trends, înternaîionaâ journal of Advertisiog. Volume 17. WILSON, Glen £3,199? “Does Sport Sponsorship Have A Direct Effect On Product Sales” Tim Üybernğoumaâ of Spar: Marketing. Volume 1, Number 2. April.
There are 22 citations in total.

Details

Primary Language Turkish
Journal Section Reasearch Articles
Authors

Meltem Velioğlu This is me

Metin Argan This is me

Mehpare Argan Tokay This is me

Publication Date November 1, 2005
Submission Date October 30, 2014
Published in Issue Year 2005 Volume: 2 Issue: 11

Cite

APA Velioğlu, M., Argan, M., & Tokay, M. A. (2005). Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2(11), 221-249. https://doi.org/10.11616/AbantSbe.152
AMA Velioğlu M, Argan M, Tokay MA. Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri. ASBİ. November 2005;2(11):221-249. doi:10.11616/AbantSbe.152
Chicago Velioğlu, Meltem, Metin Argan, and Mehpare Argan Tokay. “Spor Sponsorluğunda Etkinlik Değerlendirmesi Ve Ölçüm Yöntemleri”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2, no. 11 (November 2005): 221-49. https://doi.org/10.11616/AbantSbe.152.
EndNote Velioğlu M, Argan M, Tokay MA (November 1, 2005) Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2 11 221–249.
IEEE M. Velioğlu, M. Argan, and M. A. Tokay, “Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri”, ASBİ, vol. 2, no. 11, pp. 221–249, 2005, doi: 10.11616/AbantSbe.152.
ISNAD Velioğlu, Meltem et al. “Spor Sponsorluğunda Etkinlik Değerlendirmesi Ve Ölçüm Yöntemleri”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2/11 (November 2005), 221-249. https://doi.org/10.11616/AbantSbe.152.
JAMA Velioğlu M, Argan M, Tokay MA. Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri. ASBİ. 2005;2:221–249.
MLA Velioğlu, Meltem et al. “Spor Sponsorluğunda Etkinlik Değerlendirmesi Ve Ölçüm Yöntemleri”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol. 2, no. 11, 2005, pp. 221-49, doi:10.11616/AbantSbe.152.
Vancouver Velioğlu M, Argan M, Tokay MA. Spor Sponsorluğunda Etkinlik Değerlendirmesi ve Ölçüm Yöntemleri. ASBİ. 2005;2(11):221-49.

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