İSTANBUL’DA FAALİYET GÖSTEREN SEYAHAT ACENTELERİNDE PERSONEL GÜÇLENDİRME VE İNOVASYON İLİŞKİSİ

Abstract

Problem Durumu: Artan rekabet ortamında seyahat acentelerinin güçlü olabilmesi için önemli faktörlerden biri de inovasyon olarak kabul edilmektedir. İnovasyonla ilişkili değişkenlerin araştırılması literatüre ve uygulamaya katkı sağlayabilecektir. Araştırmanın Amacı: Seyahat acentelerinde personel güçlendirme ve inovasyon değişkenleri arasındaki ilişkiyi araştırmaktır Yöntem: Araştırma yöntemi olarak alan araştırma yöntemi kullanılmış, yapılandırılmış anket tekniği ile veriler İstanbul’da faaliyet gösteren seyahat acentelerinden toplanmıştır. Veriler SPSS 20 programı ile analiz edilmiştir. Bulgular: Toplanan verilere, faktör analizi, korelasyon ve regresyon analizi uygulanmıştır. Çalışmanın bulguları, personel güçlendirmenin, anlam ve özerklik boyutlarının inovasyonun uygulama ve örgütsel destek boyutları ile olumlu ilişkili olduğunu göstermektedir. Sonuçlar: Seyahat acenteleri insan kaynakları yöneticilerinin işgörenler açısından işin önemi ve yetkilendirme uygulamalarına önem vermeleri inovasyonda yararlı olabilir.

Keywords

• Seyahat acenteleri,inovasyon,personel güçlendirme

The Relationship Between Empowerment and Inovation on Travel Agent in İstanbul

Abstract

Statement of the Problem: In increasingly competitive environment, for travel agencies to become strong, innovation is considered as one of the important factors. Investigate the variables associated with innovation, can contribute to the literature and implemented. Purpose of the study: investigate the relationship between empowerment and innovation variables on travel agencies. Method: Quantitative methods were used in data collection and analysis. A structured questionnaire technique was used and data collected from travel agencies operating in Istanbul. Data were analyzed with SPSS 20 software. Findings: factor analysis, regressions and correlation analysis were performed on collected data,. The findings of the study, dimensions of empowerment; autonomy and meaning are associated positively with the dimensions of innovation, implementation and organizational supports. Results: Human resource managers of travel agencies should give special attention to autonomy and meaning for innovation may be useful.

Keywords

• travel agent,inovation,empowerment

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