Abstract
Avrupa'daki demografik eğilimlerin incelenmesi, belirgin bir şekilde nüfusun yaşlanmakta olduğunu göstermektedir. Olgun yaş pazarı 65 yaş ve üzeri ve yarı olgun yaş pazan'nda 55 yaş ve üzeri önemli bir büyüme olduğu ifade edilebilir. Bu olgun yaş pazarı, genelde daha iyi eğitim almış,daha varlıklı ve kendilerinden önceki nesile göre daha büyük beklentileri olan büyük ve etkileyici bir pazardır. Nüfustaki bu değişimler yaşlılar için önemli bir tatil seyahat pazarı oluşturmaktadır. Bundan dolayı, özellikle Avrupa'daki olgun pazarın dünya turizm hareketlerine etkileri yakından izlenmeli ve turizm ürünleri yaşlı insanların özel ihtiyaçları ve demografik yapılarına göre ayarlanmalıdır. Bu çalışmanın amacı, olgun yaş pazarının önemini ve büyüklüğünü ve bunun seyahat ve turizm endüstrisine etkilerini incelemektir
Keywords
References
- Devas, Esmond. The European Tourist, A Market Profile, TPR Tourism Planning and Research Associates, London, 1993.
- Fitzpatrick Associates, Tourism in the European Community. The impact of the single market, EIU Research Report, London, 1998.
- OECD in Figures, The OECD Observer, Paris, 2002.Randall, Judy L, and Larry D. Gustke, Top Ten Travel and Tourism Trends, Randall Travel Marketing, USA, 2002.
- Schmidt, Hans-Werner, How Europeans Go On Holiday, Statistics in Focus, Industry, Trade and Services, Theme 4-15, 2002.
- South Australian Tourism Commission., Tourism Research, Mature Age Tourism Summary, 2001.
- Vellas, Francois, Becherel, Lionell, International Tourism, MacMillan Press Ltd., London, 1995.
- Witt, F. Stephen and et al., The Management of International Tourism, Unwin Hyman, London, 1991.
- World Tourism Organisation, Tourism-World Trends, Madrid, 2003.
- World Tourism Organisation, Tourism Highlights 2002, Madrid, 2002.
Abstract
An examination of demographic trends in Europe clearly indicates that the population is ageing. It can be stated that there is a growth of mature age market over-65- year old and semi-mature age market over-55-year old . These population changes have created the pleasure travel market for the elderly. This mature age market is, on average; better educated, more affluent and has greater expectations than the generation before them and forms a large and influential market sector. Tourism industry can expect to face changing demands, needs and opportunities as population ages. Therefore, the impacts of the mature market in Europe, in particular, on world tourism patterns should be closely monitored and the tourism products need to be adjusted to the demographics and special needs of the elderly people. The objective of this study is to identify the size and importance of the mature age senior travel market and its implications for the travel and tourism industry
Keywords
References
- Devas, Esmond. The European Tourist, A Market Profile, TPR Tourism Planning and Research Associates, London, 1993.
- Fitzpatrick Associates, Tourism in the European Community. The impact of the single market, EIU Research Report, London, 1998.
- OECD in Figures, The OECD Observer, Paris, 2002.Randall, Judy L, and Larry D. Gustke, Top Ten Travel and Tourism Trends, Randall Travel Marketing, USA, 2002.
- Schmidt, Hans-Werner, How Europeans Go On Holiday, Statistics in Focus, Industry, Trade and Services, Theme 4-15, 2002.
- South Australian Tourism Commission., Tourism Research, Mature Age Tourism Summary, 2001.
- Vellas, Francois, Becherel, Lionell, International Tourism, MacMillan Press Ltd., London, 1995.
- Witt, F. Stephen and et al., The Management of International Tourism, Unwin Hyman, London, 1991.
- World Tourism Organisation, Tourism-World Trends, Madrid, 2003.
- World Tourism Organisation, Tourism Highlights 2002, Madrid, 2002.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | May 1, 2003 |
| Published in Issue | Year 2003 Volume: 6 Issue: 9 |
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