TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA

Abstract

Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business. In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are presented results of research on usage of internet as a means of purchase and influence of demographic characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire.

Keywords

• e-commerce,marketing,customer behaviour,Bosnia-Herzegovina

TENDENCY TOWARDS ONLINE SHOPPING IN BOSNIA AND HERZEGOVINA

Abstract

Having very intensive growth, internet has become significant marketing medium in Bosnia and Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future business. In this context it is necessary to consider position of enterprises, employees and customers, in order to get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are presented results of research on usage of internet as a means of purchase and influence of demographic characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles and target groups that have different online shopping attitudes, preferences, and demands based on the results of a specialized questionnaire

Keywords

• Bosnia-Herzegovina

References

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