AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING

Year 2013, Volume: 8 Issue: 2, 145 - 156, 01.12.2013

Nilgün Karataş Gümüştaş Asli Elverici Hale Cide Demir Uğur Yozgat

Abstract

Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made’

Keywords

Information Management, Knowledge Sharing, Product Placement, Product Recall

AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING

Abstract

Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means
within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms,
where product placement began to appear, have been increased to a wider level, the definition may be altered as
‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug
generated via the fusion of advertising and entertainment, while it is becoming a common practice to place
products and brands into mainstream media including films, broadcast and TV programs, computer/video games,
blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’
(Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after
the program has actually been made

Keywords

Information Management

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