Abstract
Having very intensive growth, internet has become significant marketing medium in Bosnia and
Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future
business. In this context it is necessary to consider position of enterprises, employees and customers, in order to
get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are
presented results of research on usage of internet as a means of purchase and influence of demographic
characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles
and target groups that have different online shopping attitudes, preferences, and demands based on the results of
a specialized questionnaire.
References
- Bilalic, M. (2001), The Internet: Some Indicators, Media Online, 2001
- CRABH (2009) Annual Report of the Communications Regulatory Agency of Bosnia and Herzegovina for the year 2009, available from: http://www.cra.ba/eng/index.php?uid=1273696422
- Girard, T. Korgaonkar, P. Silverblatt, R.(2003) Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet, Journal of Business and Psychology, Vol 18, No 1 (2003), p 101-120
- Osmanbegovic, E. (2009) Perspektive Razvoja Internet Marketinga u BiH, Tranzicija, Vol. 11, No. 23-24, 2009
- Voćkić-Avdagić, J. (1995) New Media in South-East Europe, Internet i javnost u Bosni i Hercegovini, p 1-15,
- Business Wire, Business Publications, First sale on Internet's "THE SPOT" made from Bosnia Herzegovina, , accessed on Dec. 20. /?tag=content;col1, last
Abstract
Having very intensive growth, internet has become significant marketing medium in Bosnia and
Herzegovina, and it can be predicted that internet as a means of purchase is going to be unavoidable in future
business. In this context it is necessary to consider position of enterprises, employees and customers, in order to
get the widest possible insight in concept of development of e-commerce in BiH. In this paper there are
presented results of research on usage of internet as a means of purchase and influence of demographic
characteristics to preference for shopping online. Moreover, paper will tend to create different customer profiles
and target groups that have different online shopping attitudes, preferences, and demands based on the results of
a specialized questionnaire
Keywords
References
- Bilalic, M. (2001), The Internet: Some Indicators, Media Online, 2001
- CRABH (2009) Annual Report of the Communications Regulatory Agency of Bosnia and Herzegovina for the year 2009, available from: http://www.cra.ba/eng/index.php?uid=1273696422
- Girard, T. Korgaonkar, P. Silverblatt, R.(2003) Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet, Journal of Business and Psychology, Vol 18, No 1 (2003), p 101-120
- Osmanbegovic, E. (2009) Perspektive Razvoja Internet Marketinga u BiH, Tranzicija, Vol. 11, No. 23-24, 2009
- Voćkić-Avdagić, J. (1995) New Media in South-East Europe, Internet i javnost u Bosni i Hercegovini, p 1-15,
- Business Wire, Business Publications, First sale on Internet's "THE SPOT" made from Bosnia Herzegovina, , accessed on Dec. 20. /?tag=content;col1, last
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | June 1, 2012 |
| Published in Issue | Year 2012 Volume: 7 Issue: 1 |