ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ

Yasin Aksoy

doi:10.14514/byk.m.26515393.2020.8/1.223-238

ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ

Abstract

Yönetim inovasyonu son yıllarda örgütsel performansa pozitif etki yaratması ve sürdürülebilir rekabet avantajı yaratması dolayısıyla araştırma ve uygulama alanında önemli bir kavram haline gelmiştir. Özellikle teknoloji devrimi karşısında rekabette üstünlük yaratan yönetim inovasyonu, firmaların pazar yönelimine sahip olmaları halinde daha yüksek çıktılar oluşturmaktadır. İş karmaşıklığı kavramı ise bir ekibin, iş görevlerinin gerektirdiği zihinsel kapasite ve iş becerisi düzeyini ifade etmektedir. Karmaşık işler daha yoğun odaklanma, daha yüksek beceri ve zihinsel kapasite gerektirmektedir. İş karmaşıklığının gerektirdiği bu temel özellikler ise pazar yönelimi etkisiyle yönetim inovasyonu çıktılarını artıracak etki yaratmaktadır. Bu çalışma, pazar yönelimine sahip firmaların yönetim inovasyonu üzerindeki etkisini incelemektedir. Ayrıca iş karmaşıklığının pazar yöneliminin yönetim inovasyonuna etkisindeki pozitif rolünü inceleyen çalışma bu varsayımı ile yönetim literatürüne farklı bir perspektif kazandırmayı hedeflemektedir.

Keywords

Pazar Yönelimi,Yönetim İnovasyonu,İş Karmaşıklığı

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Yasin Aksoy This is me
0000-0002-3253-5611
Türkiye

Publication Date

June 1, 2020

Submission Date

February 15, 2020

Acceptance Date

May 25, 2020

Published in Issue

Year 2020 Volume: 8 Number: 1

DOI

https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238

IZ

https://izlik.org/JA35NE66AU

Cite

RIS / Bibtex

APA

Aksoy, Y. (2020). ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi, 8(1), 223-238. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238

AMA

1.Aksoy Y. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. 2020;8(1):223-238. doi:10.14514/byk.m.26515393.2020.8/1.223-238

Chicago

Aksoy, Yasin. 2020. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi 8 (1): 223-38. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238.

EndNote

Aksoy Y (June 1, 2020) ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi 8 1 223–238.

IEEE

[1]Y. Aksoy, “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”, Beykoz Akademi Dergisi, vol. 8, no. 1, pp. 223–238, June 2020, doi: 10.14514/byk.m.26515393.2020.8/1.223-238.

ISNAD

Aksoy, Yasin. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi 8/1 (June 1, 2020): 223-238. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238.

JAMA

1.Aksoy Y. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. 2020;8:223–238.

MLA

Aksoy, Yasin. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi, vol. 8, no. 1, June 2020, pp. 223-38, doi:10.14514/byk.m.26515393.2020.8/1.223-238.

Vancouver

1.Yasin Aksoy. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. 2020 Jun. 1;8(1):223-38. doi:10.14514/byk.m.26515393.2020.8/1.223-238