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YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ

Year 2019, Volume: 7 Issue: 1, 204 - 235, 02.07.2019
https://doi.org/10.14514/BYK.m.26515393.2019.7/1.204-235

Abstract

İnternet sayesinde yeni ve tamamen farklı özelliklere sahip bir alışveriş kanalı oluşmuş ve çevrimiçi alışverişler geleneksel kanalların yanında değerini arttırmıştır. Gözle görülür bir büyüme kapasitesine sahip olan çevrimiçi alışveriş ortamı, sunduğu fırsatlar ile hem tüketicilerin hem de işletmelerin ilgisini gün geçtikçe daha çok çekmektedir. İnternetin tüketiciler için sayısız fırsatlar sunduğu ve farklı dinamiklere sahip olduğu gerçeği internet ortamına yönelik tüketici davranışlarını inceleme gerekliliğini doğurmuştur. Bir çevrimiçi alışveriş websitesinin kullanıcıların ilgisini çekmesi ve çevrimiçi alışverişleri için tercih edilebilmesi için tasarımının yanında işletmenin itibarı, kullanıcının deneyimleri, güven, algılanan riskler, yenilikçilik düzeyleri, sosyal ve dış çevre vb. birçok faktörün etkisinin de olduğu göz ardı edilmemelidir. Bu araştırma kullanıcıların çevrimiçi alışveriş yaptıkları websitelerinde memnuniyeti etkileyen unsurlar üzerinde durmaktadır. Websitesi memnuniyetini belirleyen websitesi kalitesi algısı faktörlerinin kullanıcıların yenilikçilik ve algılanan risk düzeylerine göre nasıl farklılık gösterdiklerini ortaya koymak araştırmanın asıl amacıdır. Araştırma kapsamında kolayda örnekleme yöntemi ile 311 anket toplanmıştır. Araştırma sonucunda websitesi memnuniyetini etkileyen websitesi kalitesi algısı boyutlarının, tüketici yenilikçiliği ve tüketici risk algısı düzeylerine göre farklılık gösterdiği tespit edilmiştir.

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Year 2019, Volume: 7 Issue: 1, 204 - 235, 02.07.2019
https://doi.org/10.14514/BYK.m.26515393.2019.7/1.204-235

Abstract

References

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There are 131 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Çağlar Karakurt 0000-0002-5107-1648

Oylum Korkut Altuna 0000-0003-4871-1939

Publication Date July 2, 2019
Submission Date February 17, 2019
Acceptance Date March 26, 2019
Published in Issue Year 2019 Volume: 7 Issue: 1

Cite

APA Karakurt, Ç., & Korkut Altuna, O. (2019). YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ. Beykoz Akademi Dergisi, 7(1), 204-235. https://doi.org/10.14514/BYK.m.26515393.2019.7/1.204-235
AMA Karakurt Ç, Korkut Altuna O. YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ. Beykoz Akademi Dergisi. July 2019;7(1):204-235. doi:10.14514/BYK.m.26515393.2019.7/1.204-235
Chicago Karakurt, Çağlar, and Oylum Korkut Altuna. “YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ”. Beykoz Akademi Dergisi 7, no. 1 (July 2019): 204-35. https://doi.org/10.14514/BYK.m.26515393.2019.7/1.204-235.
EndNote Karakurt Ç, Korkut Altuna O (July 1, 2019) YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ. Beykoz Akademi Dergisi 7 1 204–235.
IEEE Ç. Karakurt and O. Korkut Altuna, “YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ”, Beykoz Akademi Dergisi, vol. 7, no. 1, pp. 204–235, 2019, doi: 10.14514/BYK.m.26515393.2019.7/1.204-235.
ISNAD Karakurt, Çağlar - Korkut Altuna, Oylum. “YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ”. Beykoz Akademi Dergisi 7/1 (July 2019), 204-235. https://doi.org/10.14514/BYK.m.26515393.2019.7/1.204-235.
JAMA Karakurt Ç, Korkut Altuna O. YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ. Beykoz Akademi Dergisi. 2019;7:204–235.
MLA Karakurt, Çağlar and Oylum Korkut Altuna. “YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ”. Beykoz Akademi Dergisi, vol. 7, no. 1, 2019, pp. 204-35, doi:10.14514/BYK.m.26515393.2019.7/1.204-235.
Vancouver Karakurt Ç, Korkut Altuna O. YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ. Beykoz Akademi Dergisi. 2019;7(1):204-35.