ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ

Year 2020, Volume: 8 Issue: 1, 223 - 238, 01.06.2020

Yasin Aksoy

https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238

Abstract

Yönetim inovasyonu son yıllarda örgütsel performansa pozitif etki yaratması ve sürdürülebilir rekabet avantajı yaratması dolayısıyla araştırma ve uygulama alanında önemli bir kavram haline gelmiştir. Özellikle teknoloji devrimi karşısında rekabette üstünlük yaratan yönetim inovasyonu, firmaların pazar yönelimine sahip olmaları halinde daha yüksek çıktılar oluşturmaktadır. İş karmaşıklığı kavramı ise bir ekibin, iş görevlerinin gerektirdiği zihinsel kapasite ve iş becerisi düzeyini ifade etmektedir. Karmaşık işler daha yoğun odaklanma, daha yüksek beceri ve zihinsel kapasite gerektirmektedir. İş karmaşıklığının gerektirdiği bu temel özellikler ise pazar yönelimi etkisiyle yönetim inovasyonu çıktılarını artıracak etki yaratmaktadır. Bu çalışma, pazar yönelimine sahip firmaların yönetim inovasyonu üzerindeki etkisini incelemektedir. Ayrıca iş karmaşıklığının pazar yöneliminin yönetim inovasyonuna etkisindeki pozitif rolünü inceleyen çalışma bu varsayımı ile yönetim literatürüne farklı bir perspektif kazandırmayı hedeflemektedir.

Keywords

Pazar Yönelimi, Yönetim İnovasyonu, İş Karmaşıklığı

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