Research Article
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The Impact of Water Use Awareness, Responsibility, and Nature Relatedness on Water Footprint and Responsible Consumption Behaviors

Year 2025, Volume: 8 Issue: 2, 128 - 141, 30.10.2025

İlknur Saral

https://doi.org/10.38057/bifd.1798451

Abstract

Increasing water scarcity necessitates examining consumers' awareness of water use, their perceptions of responsibility, and their consumption behaviors. Therefore, the aim of this study is to examine the role of consumers' awareness of water use, their perceptions of responsibility, and their relatedness to nature in their water footprint perceptions and responsible consumption behaviors. Data were collected from 220 participants aged 18 and over via an online survey and convenience sampling. Partial least squares structural equation modeling was used to test the significance of direct and indirect effects. The study found that when consumers are aware of the consequences of excessive water use, their sense of responsibility for water use and their perceptions of their water footprint increase. Feelings of responsibility related to excessive water use increase consumers' perceptions of their water footprint and lead them to engage in ecologically and socially responsible consumption. As consumers' level of relatedness to nature and awareness of the consequences of excessive water use increases, their perception of responsibility towards water increases, leading them to engage in responsible consumption. Awareness of the consequences of using too much water is not enough to foster responsible consumption. Consumers must also believe that they are individually responsible for their water use. Another finding is that consumers' level of relatedness to nature increases their perception of their water footprint, leading them to engage in socially responsible consumption.

Keywords

Water Use Awareness Responsibility Nature Relatedness Water Footprint Responsible Consumption

Ethical Statement

Ethics committee approval was obtained from the Burdur Mehmet Akif Ersoy University Non-Interventional Clinical Research Ethics Committee at the meeting dated 16.04.2025 and numbered 2025/4.

Supporting Institution

The article did not receive financial support from any institution, organization or funding source.

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Su Kullanımı Farkındalığı, Sorumluluğu ve Doğayla İlişkinin Su Ayak İzi ile Sorumlu Tüketim Davranışlarına Etkisi

Year 2025, Volume: 8 Issue: 2, 128 - 141, 30.10.2025

İlknur Saral

https://doi.org/10.38057/bifd.1798451

Abstract

Su kıtlığının gün geçtikçe artması tüketicilerin su kullanımına yönelik farkındalıklarının, sorumluluk algılarının ve tüketim davranışlarının irdelenmesini gerekli kılmıştır. Bu doğrultuda, araştırmanın amacı tüketicilerin su kullanımına yönelik farkındalıklarının, sorumluluk algılarının ve doğayla ilişkili olma durumlarının su ayak izi algılarındaki ve sorumlu tüketim davranışlarındaki rolünü incelemektir. Çevrim içi anket ve kolayda örnekleme yöntemi ile 18 yaş ve üstü 220 katılımcıdan veri toplanmıştır. Kısmi en küçük kareler yapısal eşitlik modellemesi ile doğrudan ve dolaylı etkilerin anlamlılığı test edilmiştir. Çalışma sonucunda, tüketiciler çok fazla su kullanmanın yarattığı sonuçlar hakkında farkındalığa sahip olduklarında su kullanımına yönelik sorumluluk duyguları ve su ayak izi algıları artmaktadır. Çok fazla su kullanımına ilişkin sorumluluk duyguları tüketicilerde su ayak izi algılarını artırmakta ve onları ekolojik ve sosyal açıdan sorumlu tüketime yönlendirmektedir. Tüketicilerin doğayla ilişkili olma ve çok fazla su kullanmanın yarattığı sonuçlar hakkında farkında olma düzeyleri arttıkça suya yönelik sorumluluk algıları artmakta, bu sorumluluk duygusu onları sorumlu tüketime yönlendirmektedir. Çok fazla su kullanmanın yarattığı sonuçlar hakkında farkındalık sorumlu tüketim davranışı için yeterli değildir. Bunun için tüketicilerin su kullanımında bireysel olarak da sorumlu olduklarına inanmaları gerekmektedir. Diğer bir sonuca göre ise tüketicilerin doğayla ilişkili olma durumları su ayak izi algılarını artırarak onları sosyal açıdan sorumlu tüketime yönlendirmektedir.

Keywords

Su Kullanımı Farkındalığı Sorumluluk Doğayla İlişkili Olma Su Ayak İzi Sorumlu Tüketim

Ethical Statement

Burdur Mehmet Akif Ersoy Üniversitesi Girişimsel Olmayan Klinik Araştırmalar Etik Kurulu bünyesinde 16.04.2025 tarihli, 2025/4 numaralı toplantıda etik kurul izni alınmıştır.

Supporting Institution

Makale, herhangi bir kurum, kuruluş veya fon kaynağından maddi destek almamıştır.

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  • Aldaya, M. M., Chapagain, A. K., Hoekstra, A. Y., & Mekonnen, M. M. (2012). The water footprint assessment manual: Setting the global standard. Routledge.
  • Avkiran, N. K. (2018). Rise of the partial least squares structural equation modeling: An application in banking. In N. K. Avkiran, & C. M. Ringle (Eds.), Partial least squares structural equation modeling: Recent advances in banking and finance (s. 129). Springer.
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16(1), 74-94.
  • Baylan, E. (2009). Doğaya ilişkin inançlar, kültür ve çevre sorunları arasındaki ilişkilerin kuramsal bağlamda irdelenmesi. Ankara Üniversitesi Çevrebilimleri Dergisi, 1(2), 67-74.
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  • Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959-991.
  • Čapienė, A., Rūtelionė, A., & Krukowski, K. (2022). Engaging in sustainable consumption: Exploring the influence of environmental attitudes, values, personal norms, and perceived responsibility. Sustainability, 14(16), 10290.
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  • Çamur, D., Konyalıoğlu, F. S., Ketrez, G., Güneş, İ. S., & Hasde, M. (2020). Bir üniversitesinin bazı fakültelerinde okuyan öğrencilerin su tüketimi konusundaki bilgi, tutum ve davranışları. Türk Hijyen ve Deneysel Biyoloji Dergisi, 77(EK-4), 165-178.
  • Fisk, G. (1973). Criteria for a theory of responsible consumption. Journal of Marketing, 37(2), 24-31.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
  • Forstmann, M., & Sagioglou, C. (2017). Lifetime experience with (classic) psychedelics predicts pro-environmental behavior through an increase in nature relatedness. Journal of Psychopharmacology, 31(8), 975-988.
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  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
  • Haşıloğlu, S. B., Baran, T., & Aydın, O. (2015). Pazarlama araştırmalarındaki potansiyel problemlere yönelik bir araştırma: Kolayda örnekleme ve sıklık ifadeli ölçek maddeleri. Pamukkale İşletme ve Bilişim Yönetimi Dergisi, 2(1), 1928.
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  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of The Academy of Marketing Science, 43, 115-135.
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Details

Primary Language Turkish
Subjects Social Marketing, Consumer Behaviour
Journal Section Research Article
Authors

İlknur Saral 0000-0002-9099-9633

Early Pub Date October 30, 2025
Publication Date October 30, 2025
Submission Date October 6, 2025
Acceptance Date October 26, 2025
Published in Issue Year 2025 Volume: 8 Issue: 2

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APA Saral, İ. (2025). Su Kullanımı Farkındalığı, Sorumluluğu ve Doğayla İlişkinin Su Ayak İzi ile Sorumlu Tüketim Davranışlarına Etkisi. Bucak İşletme Fakültesi Dergisi, 8(2), 128-141. https://doi.org/10.38057/bifd.1798451
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