Year 2020, Volume 4 , Issue 1, Pages 195 - 225 2020-08-31

DETERMINATION OF FACTORS AFFECTING THE PREFERENCES OF YOUTH FOR PURCHASING NEW PRODUCTS: APPLICATION OF CONFIRMATORY FACTOR ANALYSIS
Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis

Mehmet Emin YAŞAR [1] , Abdulvahap BAYDAŞ [2] , Şenol ÇELİK [3]


This study was conducted in order to identify the variables that determine the preferences of youth for buying new products. The research was conducted with a sample of 393 youth in the Bingol province of Turkey by using the convenience sampling method. Prior to the research, the exploratory factor analysis was conducted. The validity of the scale was tested, by applying the confirmatory factor analysis (CFA). As the result of the model showed good fit values. The most appropriate CFA method showing the relationship between the factors was determined by applying the modification process. As a result of exploratory factor analysis; five factors were determined as “product quality and comfort”, “emotional factor”, “product form factor”, “marketing communication factor” and “loyalty factor”. It was observed that the biggest factor affecting the participants of the survey for shopping is "need". It can be stated that quality and price have a significant effect on purchasing behavior. In addition, it can be stated that an important part of the participants consists of laggards. 

Bu çalışma gençlerin yeni ürün satın alma tercihini belirleyen değişkenlerin neler olduğunu belirlemek amacıyla yapılmıştır. Araştırma kolayda örneklem yöntemi ile Türkiye’nin Bingöl ilinde 393 genç ile yapılmıştır. Aştırmada önce açımlayıcı faktör analizi yapılmıştır. Doğrulayıcı faktör analizi (CFA) uygulanarak ölçeğin geçerliliği denenmiştir. CFA sonucu model iyi uyum değerleri göstermiştir. Modifikasyon işlemi uygulanarak faktörler arasındaki ilişkiyi gösteren en uygun CFA yöntemi belirlenmiştir. Açımlayıcı faktör analizi sonucunda; ürünün kalite ve konforü, duygusal faktör, ürün şekil faktörü, pazarlama iletişim faktörü ve sadakat faktörü şeklinde beş faktör belirlenmiştir. Ankete katılanları alışverişe etkileyen en büyük etkenin "ihtiyaç" olduğu gözlenmiştir. Kalite ve fiyatın satın alma davranışı üzerinde önemli bir etkisi olduğu söylenebilir. Ayrıca katılımcıların önemli bir bölümünün lagarlardan oluştuğu söylenebilir.
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Primary Language tr
Subjects Social
Journal Section Makaleler
Authors

Orcid: 0000-0001-8137-2946
Author: Mehmet Emin YAŞAR (Primary Author)
Institution: Sağlık Bilimleri Fakültesi
Country: Turkey


Orcid: 0000-0002-4471-3470
Author: Abdulvahap BAYDAŞ
Institution: DÜZCE ÜNİVERSİTESİ
Country: Turkey


Orcid: 0000-0001-5894-8986
Author: Şenol ÇELİK
Institution: BİNGÖL ÜNİVERSİTESİ
Country: Turkey


Dates

Publication Date : August 31, 2020

Bibtex @research article { biibfad743659, journal = {Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, issn = {2651-3234}, eissn = {2651-3307}, address = {biibfad@gmail.com}, publisher = {Bingol University}, year = {2020}, volume = {4}, pages = {195 - 225}, doi = {10.33399/biibfad.743659}, title = {Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis}, key = {cite}, author = {Yaşar, Mehmet Emin and Baydaş, Abdulvahap and Çeli̇k, Şenol} }
APA Yaşar, M , Baydaş, A , Çeli̇k, Ş . (2020). Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis . Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , 4 (1) , 195-225 . DOI: 10.33399/biibfad.743659
MLA Yaşar, M , Baydaş, A , Çeli̇k, Ş . "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis" . Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 4 (2020 ): 195-225 <https://dergipark.org.tr/en/pub/biibfad/issue/56634/743659>
Chicago Yaşar, M , Baydaş, A , Çeli̇k, Ş . "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis". Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 4 (2020 ): 195-225
RIS TY - JOUR T1 - Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis AU - Mehmet Emin Yaşar , Abdulvahap Baydaş , Şenol Çeli̇k Y1 - 2020 PY - 2020 N1 - doi: 10.33399/biibfad.743659 DO - 10.33399/biibfad.743659 T2 - Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JF - Journal JO - JOR SP - 195 EP - 225 VL - 4 IS - 1 SN - 2651-3234-2651-3307 M3 - doi: 10.33399/biibfad.743659 UR - https://doi.org/10.33399/biibfad.743659 Y2 - 2020 ER -
EndNote %0 Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis %A Mehmet Emin Yaşar , Abdulvahap Baydaş , Şenol Çeli̇k %T Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis %D 2020 %J Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi %P 2651-3234-2651-3307 %V 4 %N 1 %R doi: 10.33399/biibfad.743659 %U 10.33399/biibfad.743659
ISNAD Yaşar, Mehmet Emin , Baydaş, Abdulvahap , Çeli̇k, Şenol . "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis". Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 4 / 1 (August 2020): 195-225 . https://doi.org/10.33399/biibfad.743659
AMA Yaşar M , Baydaş A , Çeli̇k Ş . Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis. BİİBFAD. 2020; 4(1): 195-225.
Vancouver Yaşar M , Baydaş A , Çeli̇k Ş . Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis. Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020; 4(1): 195-225.