Strategies That Transform the Retail
Abstract
The objective of the present investigation is to analyze the strategies that the companies implement and the changes that originate in the retail trade and the retail trade and in the commercial establishments in the developed countries. Based on a literary review, it identifies the framework of the current situation, encompassing all the social products and services that cause the new mechanisms of sale of products and services by the firms and the different ways of buying products and services by Los Consumers Concluding that this variation is mainly present due to the technological level, the culture of the purchase and the strategies of sale, that owns and develops the consumers and the companies.
Keywords
References
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Details
Primary Language
English
Subjects
Economics, Business Administration
Journal Section
Research Article
Authors
José G. Vargas-hernández
*
This is me
University Center for Economic and Managerial Sciences. University of Guadalajara
Mexico
María Luisa Anaya Rosas
This is me
Maestría en Negocios y Estudios Económicos Centro Universitario de Ciencias Económico Administrativas. Universidad de Guadalajara
Mexico
Publication Date
December 31, 2017
Submission Date
December 26, 2017
Acceptance Date
December 29, 2017
Published in Issue
Year 2017 Volume: 1 Number: 1