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Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site

Year 2019, Volume: 3 Issue: 1, 14 - 21, 30.06.2019

Abstract

Nowadays, the concept of customer satisfaction stands out with competition. Achieving success in trade across the globe has become more and more difficult with profit margins coming to a very low level and with many competing companies operating in similar sectors. In this respect, the quality of the products and services produced can be increased to reduce the costs and to ensure the continuity of sales by determining the parameters that ensure customer satisfaction. In this study, a housing problem is addressed in which the majority of customer complaints is considered to provide a definite and clear situation and to correct the current negative situations. With the help of customer satisfaction surveys, it has been tried to improve the conditions of competition as well as to improve the quality of products and services by providing important feedback to the individuals and institutions that produce products and services. SPSS data analysis package program to analyse the situation by trying to reveal the situation. The method has been applied to housing under a service sector and important feedback has been provided for the product and service. Suggestions were made to improve service quality and to improve customer satisfaction better than the current situation.

References

  • [1] A. Budianto, “Customer Loyalty: Quality of Service”, Journal of Management Review, vol. 3, no. 1, pp. 299-305, 2019.
  • [2] N. Güreş, S Arslan, C. Yüksel, ve H. Yılmaz, “Çocuklu Yolcuların Havacılık İşletmelerine Yönelik Beklenti Ve Memnuniyetlerinin Araştırılması”, vol. 12, no.1, pp. 120-132, 2019.
  • [3] Ö.F. Ünal, “Hizmet Sektöründe Çalışan Memnuniyeti: Şirketler Grubuna Bağlı Kargo Şirketi ve Kırtasiye Mağazalar Zinciri Üzerine Ampirik Bir Araştırma”, Ekonomik ve Sosyal Araştırmalar Dergisi, vol. 12, no. 1, pp. 161-176, 2016.
  • [4] W. Wikhamn, “Innovation, sustainable HRM and customer satisfaction”, International Journal of Hospitality Management, vol. 76, pp. 102-110, 2019.
  • [5] A.Y. Chowdhury, M. Nishat Saba, ve M. Habib,” Factors Affecting the Choice of Islamic Banking by the Customers: A Case Study”, 2019.
  • [6] N. Kassim, ve N. Asiah Abdullah, “The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis”, Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 3, pp. 351-371, 2010.
  • [7] A.S. Mahmoud, A. Ismail, M.K. Mostafa, M. Mahmoud, W. Ali, ve A.M. Shawky, “Isotherm and kinetic studies for heptachlor removal from aqueous solution using Fe/Cu nanoparticles, artificial intelligence, and regression analysis”, Separation Science and Technology, pp. 1-13, 2019.
  • [8] V. Barba-Sánchez, ve C. Atienza-Sahuquillo, “Entrepreneurial intention among engineering students: The role of entrepreneurship education”, European Research on Management and Business Economics, vol. 24, no. 1, pp. 53-61, 2018.
  • [9] C. Perrotta, ve B. Williamson, “The social life of Learning Analytics: cluster analysis and the ‘performance’of algorithmic education”, Learning, Media and Technology, vol. 43, no. 1, pp. 3-16, 2018.
  • [10] G. Punj, ve D.W. Stewart, “Cluster analysis in marketing research: Review and suggestions for application”, Journal of marketing research, vol.20, no. 2, pp. 134-148, 1983.
  • [11] Y. Çakır, S. Eğinli, ve A. Temel, Memnun Çalışanlar Memnun Müşteriler, Ankara: Detay Yayıncılık, 2010.
  • [12] F. Çoşar, “Hizmet Sektöründe Müşteri Memnuniyetinin Ölçülmesi ve Bir Leasing Şirketinde Uygulama”, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Yüksek Lisans Tezi.(Measurement of Customer Satisfaction in Service Sector ad An Application in a Leasing Company. Marmara University, Institute of Social Sciences, Post Graduate Thesis) İstanbul, 2006.
  • [13] A.E. Ünver, “Mobil Reklamcılıkta Bireysel Müşteri Hizmet Kalitesi İle Müşteri Memnuniyeti İlişkisine Dair Ampirik Bir Çalışma”, Türkiye, 2015.
  • [14] S. Kılıç, ve A.E Ünver, “Customer Satisfaction in Mobile Advertising: A Case Study on Social Media Users”, Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi, vol. 1 no.1, pp. 39-66, 2017.
  • [15] Ö. Kılıç, “Tüketicinin Tatmini ve Şikayet Davranışı”, Pazarlama Dünyası Dergisi, vol. 7, no. 22, 1993.
  • [16] T. Koçel, İşletme Yöneticiliği, Arıkan Basım Yayım Dağıtım Ltd, Şti., İstanbul, 2005.
  • [17] A. Murillo, D. DiMarco, ve M. Fernandez, “The potential of non-provitamin A carotenoids for the prevention and treatment of non-alcoholic fatty liver disease”, Biology, vol. 5, no.4, pp. 42, 2016.

Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site

Year 2019, Volume: 3 Issue: 1, 14 - 21, 30.06.2019

Abstract

Today, the concept
of customer satisfaction stands out with competition. Achieving success in
trade across the world has become very difficult with profit margins coming to
a very low level and with many competing companies operating in similar
sectors. In this respect, it can be made possible to improve the quality of the
products and services produced, to reduce the costs and to ensure the
continuity of sales by specifying the parameters that ensure customer
satisfaction. In this study, it is aimed to be able to address a housing which
is considered to be problematic and to make a definite and clear situation and
to correct the current situation. With the help of customer satisfaction
surveys, it has been tried to improve the conditions of competition as well as
to improve the quality of products and services by providing important feedback
to the individuals and institutions that produce products and services. SPSS
data analysis package program to analyze the situation by trying to reveal the
situation. The method has been applied to housing under a service sector and
important feedback has been provided for the product and service. Suggestions
were made to improve service quality and to improve customer satisfaction
better than the current situation.

References

  • [1] A. Budianto, “Customer Loyalty: Quality of Service”, Journal of Management Review, vol. 3, no. 1, pp. 299-305, 2019.
  • [2] N. Güreş, S Arslan, C. Yüksel, ve H. Yılmaz, “Çocuklu Yolcuların Havacılık İşletmelerine Yönelik Beklenti Ve Memnuniyetlerinin Araştırılması”, vol. 12, no.1, pp. 120-132, 2019.
  • [3] Ö.F. Ünal, “Hizmet Sektöründe Çalışan Memnuniyeti: Şirketler Grubuna Bağlı Kargo Şirketi ve Kırtasiye Mağazalar Zinciri Üzerine Ampirik Bir Araştırma”, Ekonomik ve Sosyal Araştırmalar Dergisi, vol. 12, no. 1, pp. 161-176, 2016.
  • [4] W. Wikhamn, “Innovation, sustainable HRM and customer satisfaction”, International Journal of Hospitality Management, vol. 76, pp. 102-110, 2019.
  • [5] A.Y. Chowdhury, M. Nishat Saba, ve M. Habib,” Factors Affecting the Choice of Islamic Banking by the Customers: A Case Study”, 2019.
  • [6] N. Kassim, ve N. Asiah Abdullah, “The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis”, Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 3, pp. 351-371, 2010.
  • [7] A.S. Mahmoud, A. Ismail, M.K. Mostafa, M. Mahmoud, W. Ali, ve A.M. Shawky, “Isotherm and kinetic studies for heptachlor removal from aqueous solution using Fe/Cu nanoparticles, artificial intelligence, and regression analysis”, Separation Science and Technology, pp. 1-13, 2019.
  • [8] V. Barba-Sánchez, ve C. Atienza-Sahuquillo, “Entrepreneurial intention among engineering students: The role of entrepreneurship education”, European Research on Management and Business Economics, vol. 24, no. 1, pp. 53-61, 2018.
  • [9] C. Perrotta, ve B. Williamson, “The social life of Learning Analytics: cluster analysis and the ‘performance’of algorithmic education”, Learning, Media and Technology, vol. 43, no. 1, pp. 3-16, 2018.
  • [10] G. Punj, ve D.W. Stewart, “Cluster analysis in marketing research: Review and suggestions for application”, Journal of marketing research, vol.20, no. 2, pp. 134-148, 1983.
  • [11] Y. Çakır, S. Eğinli, ve A. Temel, Memnun Çalışanlar Memnun Müşteriler, Ankara: Detay Yayıncılık, 2010.
  • [12] F. Çoşar, “Hizmet Sektöründe Müşteri Memnuniyetinin Ölçülmesi ve Bir Leasing Şirketinde Uygulama”, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Yüksek Lisans Tezi.(Measurement of Customer Satisfaction in Service Sector ad An Application in a Leasing Company. Marmara University, Institute of Social Sciences, Post Graduate Thesis) İstanbul, 2006.
  • [13] A.E. Ünver, “Mobil Reklamcılıkta Bireysel Müşteri Hizmet Kalitesi İle Müşteri Memnuniyeti İlişkisine Dair Ampirik Bir Çalışma”, Türkiye, 2015.
  • [14] S. Kılıç, ve A.E Ünver, “Customer Satisfaction in Mobile Advertising: A Case Study on Social Media Users”, Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi, vol. 1 no.1, pp. 39-66, 2017.
  • [15] Ö. Kılıç, “Tüketicinin Tatmini ve Şikayet Davranışı”, Pazarlama Dünyası Dergisi, vol. 7, no. 22, 1993.
  • [16] T. Koçel, İşletme Yöneticiliği, Arıkan Basım Yayım Dağıtım Ltd, Şti., İstanbul, 2005.
  • [17] A. Murillo, D. DiMarco, ve M. Fernandez, “The potential of non-provitamin A carotenoids for the prevention and treatment of non-alcoholic fatty liver disease”, Biology, vol. 5, no.4, pp. 42, 2016.
There are 17 citations in total.

Details

Primary Language Turkish
Subjects Engineering
Journal Section Articles
Authors

Kübra Tümay Ateş 0000-0002-3337-7969

Publication Date June 30, 2019
Acceptance Date April 6, 2019
Published in Issue Year 2019 Volume: 3 Issue: 1

Cite

APA Tümay Ateş, K. (2019). Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site. International Scientific and Vocational Studies Journal, 3(1), 14-21.
AMA Tümay Ateş K. Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site. ISVOS. June 2019;3(1):14-21.
Chicago Tümay Ateş, Kübra. “Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site”. International Scientific and Vocational Studies Journal 3, no. 1 (June 2019): 14-21.
EndNote Tümay Ateş K (June 1, 2019) Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site. International Scientific and Vocational Studies Journal 3 1 14–21.
IEEE K. Tümay Ateş, “Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site”, ISVOS, vol. 3, no. 1, pp. 14–21, 2019.
ISNAD Tümay Ateş, Kübra. “Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site”. International Scientific and Vocational Studies Journal 3/1 (June 2019), 14-21.
JAMA Tümay Ateş K. Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site. ISVOS. 2019;3:14–21.
MLA Tümay Ateş, Kübra. “Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site”. International Scientific and Vocational Studies Journal, vol. 3, no. 1, 2019, pp. 14-21.
Vancouver Tümay Ateş K. Factors Affecting Customer Satisfaction in Housing Selection: An Empirical Application on Multi-Block Site. ISVOS. 2019;3(1):14-21.


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