Review
Year 2018,
Volume: 7 Issue: 1, 143 - 170, 28.06.2018
Abstract
Bilgi teknolojileri evrimi
nedeniyle dünya değiştikçe, pazarlama da endüstri de değişmektedir. Her şeyin internetinin
endüstriyel değer zincirine artan entegrasyonu, Endüstri 4.0’ın ortaya
çıkmasına sebep olmuştur. Pazarlama da teknolojiye paralel olarak gelişmekte ve
bunun sonucunda Pazarlama 4.0’a odaklanan araştırmalar da artmaktadır. Çok
fazla kurgu yapılmasına rağmen, “4.0” anlayışındaki gerekliliklerden dolayı
akademik dergiler Pazarlama 4.0 ve Endüstri 4.0 hakkında çok az şey
yayınlamıştır. Bu sebepler, Pazarlama 4.0 ve Endüstri 4.0 hakkında derinlemesine
bilgi sahibi olmayı ve sadece internetin ve sosyal medyanın değil;
marka-tüketici ilişkilerini geliştirecek olan birçok teknolojinin nasıl kullanılabileceğinin
analizini uygulamayı gerekli kılmıştır. Bu araştırma, Pazarlama 4.0'ı ve Endüstri
4.0’ı kavramsal olarak incelemeyi amaçlayan bir derlemedir.
Keywords
References
- Aybek, Hilal Seda Y. “Üniversite 4.0’a Geçiş Süreci: Kavramsal Bir Yaklaşım”, Açıköğretim Uygulamaları ve Araştırmaları Dergisi, Cilt:3, Sayı:2, 2017, ss. 164-176.Bonekamp, Linda and Matthias Sure. “Consequences of Industry 4.0 on Human Labourand Work Organisation”, Journal of Business and Media Psychology, Vol.6(1), 2015, pp. 33-40.Buhr, Daniel. Social Innovation Policy for Industry 4.0, Friedrich-Ebert-Stiftung, 2017.Bulut, Ela ve Taner Akçacı. “Endüstri 4.0 Ve İnovasyon Göstergeleri Kapsamında Türkiye Analizi”, ASSAM Uluslararası Hakemli Dergi (ASSAM - UHAD), Cit:7, 2017, ss. 50-72.Drath, Rainer and Alexander Horch. “Industrie 4.0: Hit or Hype?”, IEEE Industrial Electronics Magazine, Vol.8(2), 2014, pp. 56-58.Hermann, Mario, Tobias Pentek and Boris Otto. “Design Principles for Industrie 4.0 Scenarios”, IEEE Computer Society, 49th Hawaii International Conference on System Sciences, 2016, pp. 3928-3937.Jara, Antonio J., María Concepción Parra and Antonio F. Skarmeta. “Marketing 4.0: A new value added to the Marketing through the Internet of Things”, 2012 Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, July 4th to July 6th, 2012, Sanpaolo Palace Hotel, Palermo, Italy, pp. 852-857.Kagermann, Henning, Wolfgang Wahlster, Johannes Helbig, (Eds.). Recommendations for implementing the strategic initiative Industrie 4.0: Final report of the Industrie 4.0 Working Group, Frankfurt, April, 2013.Kaufmann, Hans Ruediger and Mohammed Fateh K. P. Panni. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, IGI Global, The United States of America, 2017.Kocsi, Balázs and Judit Oláh, “Potential Connections of Unique Manufacturing and Industry 4.0”, LogForum, Vol.13 (4), pp. 389-400.Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. Marketing 4.0: Moving from Traditional to Digital, John Wiley & Sons, Inc., New Jersey, 2017.Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. Welcome to Marketing 3.0, John Wiley & Sons, Inc., New Jersey, 2010.Krauss, Michael. “Marketing 4.0 Argues the Marketplace Has Changed, and the Customer is in Control”, Marketing News, April/May, 2017, pp. 26-27.Lee, In and Kyoochun Lee.. “The IoT (IoT): Applications, Investments and Challenges for Enterprises”, Business Horizons, Vol. 58, 2015, pp. 431- 440.Hermann, Mario, Tobias Pentek and Boris Otto. “Design Principles for Industrie 4.0 Scenarios: A Literature Review”, Working Paper, Technische Universität Dortmund, Germany, 2015.Morrar, Rabeh, Husam Arman, and Saeed Mousa. “The Fourth Industrial Revolution (Industry 4.0): A Social Innovation Perspective”, Technology Innovation Management Review, Vol.7(11), 2017, pp. 12-20.Ovacı, Ceyda. “Endüstri 4.0 Çağında Açık İnovasyon”, Maliye Finans Yazıları, Özel Sayı, 2017, ss. 113-132.Özsoylu, Ahmet Fazıl. “Endüstri 4.0”, Çukurova Üniversitesi İİBF Dergisi, Cilt:21(1), 2017, ss. 41-64.Roblek, Vasja, Maja Meško and Alojz Krapež. “A Complex View of Industry 4.0”, SAGE Open, April-June, 2016, pp. 1–11.Świeczak, Witold, “The Impact Of Modern Technology On Changing Marketing Actions in Organısations. Marketing 4.0”, Minib, Vol.26(4), 2017, pp. 162-186.Tarabasz, Anna. “The Reevaluation of Communication in Customer Approach-Towards Marketing 4.0”, International Journal of Contemporary Managament, Vol.12(4), 2013, pp. 124-134.Vacek, Jiří. “On The Road: From Industry 4.0 to Society 4.0”, Trendy v Podnikání, Vol.7(4), 2017, pp.43-49.Vassileva, Bistra. “Marketing 4.0: How Technologies Transform Marketing Organization”, Óbuda University e-Bulletin, Vol.7(1), 2017, pp. 47-56.Zoroja, Jovana. “Fostering Competitiveness in European Countries with ICT: GCI Agenda”, International Journal of Engineering Business Management, Vol.7(18), 2015, pp.1-8.
Year 2018,
Volume: 7 Issue: 1, 143 - 170, 28.06.2018
Abstract
References
- Aybek, Hilal Seda Y. “Üniversite 4.0’a Geçiş Süreci: Kavramsal Bir Yaklaşım”, Açıköğretim Uygulamaları ve Araştırmaları Dergisi, Cilt:3, Sayı:2, 2017, ss. 164-176.Bonekamp, Linda and Matthias Sure. “Consequences of Industry 4.0 on Human Labourand Work Organisation”, Journal of Business and Media Psychology, Vol.6(1), 2015, pp. 33-40.Buhr, Daniel. Social Innovation Policy for Industry 4.0, Friedrich-Ebert-Stiftung, 2017.Bulut, Ela ve Taner Akçacı. “Endüstri 4.0 Ve İnovasyon Göstergeleri Kapsamında Türkiye Analizi”, ASSAM Uluslararası Hakemli Dergi (ASSAM - UHAD), Cit:7, 2017, ss. 50-72.Drath, Rainer and Alexander Horch. “Industrie 4.0: Hit or Hype?”, IEEE Industrial Electronics Magazine, Vol.8(2), 2014, pp. 56-58.Hermann, Mario, Tobias Pentek and Boris Otto. “Design Principles for Industrie 4.0 Scenarios”, IEEE Computer Society, 49th Hawaii International Conference on System Sciences, 2016, pp. 3928-3937.Jara, Antonio J., María Concepción Parra and Antonio F. Skarmeta. “Marketing 4.0: A new value added to the Marketing through the Internet of Things”, 2012 Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, July 4th to July 6th, 2012, Sanpaolo Palace Hotel, Palermo, Italy, pp. 852-857.Kagermann, Henning, Wolfgang Wahlster, Johannes Helbig, (Eds.). Recommendations for implementing the strategic initiative Industrie 4.0: Final report of the Industrie 4.0 Working Group, Frankfurt, April, 2013.Kaufmann, Hans Ruediger and Mohammed Fateh K. P. Panni. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, IGI Global, The United States of America, 2017.Kocsi, Balázs and Judit Oláh, “Potential Connections of Unique Manufacturing and Industry 4.0”, LogForum, Vol.13 (4), pp. 389-400.Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. Marketing 4.0: Moving from Traditional to Digital, John Wiley & Sons, Inc., New Jersey, 2017.Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. Welcome to Marketing 3.0, John Wiley & Sons, Inc., New Jersey, 2010.Krauss, Michael. “Marketing 4.0 Argues the Marketplace Has Changed, and the Customer is in Control”, Marketing News, April/May, 2017, pp. 26-27.Lee, In and Kyoochun Lee.. “The IoT (IoT): Applications, Investments and Challenges for Enterprises”, Business Horizons, Vol. 58, 2015, pp. 431- 440.Hermann, Mario, Tobias Pentek and Boris Otto. “Design Principles for Industrie 4.0 Scenarios: A Literature Review”, Working Paper, Technische Universität Dortmund, Germany, 2015.Morrar, Rabeh, Husam Arman, and Saeed Mousa. “The Fourth Industrial Revolution (Industry 4.0): A Social Innovation Perspective”, Technology Innovation Management Review, Vol.7(11), 2017, pp. 12-20.Ovacı, Ceyda. “Endüstri 4.0 Çağında Açık İnovasyon”, Maliye Finans Yazıları, Özel Sayı, 2017, ss. 113-132.Özsoylu, Ahmet Fazıl. “Endüstri 4.0”, Çukurova Üniversitesi İİBF Dergisi, Cilt:21(1), 2017, ss. 41-64.Roblek, Vasja, Maja Meško and Alojz Krapež. “A Complex View of Industry 4.0”, SAGE Open, April-June, 2016, pp. 1–11.Świeczak, Witold, “The Impact Of Modern Technology On Changing Marketing Actions in Organısations. Marketing 4.0”, Minib, Vol.26(4), 2017, pp. 162-186.Tarabasz, Anna. “The Reevaluation of Communication in Customer Approach-Towards Marketing 4.0”, International Journal of Contemporary Managament, Vol.12(4), 2013, pp. 124-134.Vacek, Jiří. “On The Road: From Industry 4.0 to Society 4.0”, Trendy v Podnikání, Vol.7(4), 2017, pp.43-49.Vassileva, Bistra. “Marketing 4.0: How Technologies Transform Marketing Organization”, Óbuda University e-Bulletin, Vol.7(1), 2017, pp. 47-56.Zoroja, Jovana. “Fostering Competitiveness in European Countries with ICT: GCI Agenda”, International Journal of Engineering Business Management, Vol.7(18), 2015, pp.1-8.
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Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Araştırma Makaleleri |
| Authors | |
| Publication Date | June 28, 2018 |
| Published in Issue | Year 2018 Volume: 7 Issue: 1 |
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